13.3.14 final east canton icw release

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13.3.14 final east canton icw release

  1. 1. For more information, contact:Sarah Briggs, Public Affairs Holly Hollingsworth, Media RelationsOffice: 614-223-7641 Office: 614-223-5711E-mail: sarah.briggs@att.com E-mail: holly.hollingsworth@att.com AT&T CHALLENGES LOCAL TEENS TO JOIN “IT CAN WAIT” MOVEMENT TO HALT TEXTING WHILE DRIVING AT&T Simulator Event at East Canton High School Encourages Students and Faculty to Pledge Not to Text and DriveEAST CANTON, Ohio (March 14, 2013) — Representatives from East Canton High Schooljoined AT&T, East Canton Mayor Kathleen Almasy, and the Ohio State Highway Patrol today toaddress a dangerous practice that puts millions of Americans at risk: texting while driving.To drive home the message and make our roads and highways safer, AT&T brought asimulator, allowing students and faculty to experience firsthand the dangers of texting anddriving. The students also heard from the organizations regarding Ohio’s texting ban, House Bill99, which passed the Ohio General Assembly last year and went into effect in the fall. HouseBill 99 also contained a 6-month grace period which ended on March 1."There is no message that is more important than being able to see the person again whomessaged you,” said State Rep. Christina Hagan. “Texting while driving is a distraction that canbe dangerous and possibly fatal for you or other drivers on the road. I’m proud to join AT&T’seffort to remind drivers, especially our teenagers, of the potentially deadly consequences oftexting while driving".“More than 100,000 times each year, an automobile crashes and people are injured or die whilea driver is texting and driving,” said East Canton Mayor Kathleen Almasy, citing a statistic fromthe National Safety Council1. “In East Canton we continue to educate all drivers about Ohio’stexting ban, and this event at East Canton High School is yet another opportunity to get themessage out that when it comes to texting while driving, It Can Wait.”
  2. 2. “Our goal is to save lives,” AT&T External Affairs Director Steve Kristan said. “AT&T applaudsthe efforts of the Ohio General Assembly – as well as Governor Kasich – on their efforts to passand sign into law House Bill 99, the statewide texting while driving ban, which took effect lastfall.”In 2012, 165 organizations, including national nonprofits, commercial businesses, lawenforcement, professional associations and government agencies, as well as many educators,legislators, and other supporters, helped get out the message and encouraged people to makea personal pledge not to text and drive. This combined effort, including those of the FederalCommunications Commission, the U.S. Department of Transportation, National Organizationsfor Youth Safety, SADD, Big Brothers Big Sisters, RadioShack and CTIA-The WirelessAssociation, made a difference. Major highlights include: Awareness of the It Can Wait message increased 26 percent during the key campaign period.1 One-in-three people in that period said that texting while driving messages have an impact on their driving habits.1 More than 1.2 million no-texting-while-driving pledges were made at ItCanWait.com and through Facebook, Twitter, live events and text-to-pledge initiatives.“Distracted driving is an epidemic on our roadways, and we need people all across Ohio to takeaction in their communities to help put a stop to it," said Colonel John Born, Ohio State HighwayPatrol superintendent.In 2013, AT&T is extending its work with existing It Can Wait collaborators and significantlyexpanding their ranks. Plans include: Working with device makers to pre-load no-texting-while-driving technologies and solutions into handsets, with the goal of making these solutions standard on all AT&T smartphones. Engaging cities such as Houston, Texas, and companies including USAA and Walmart to discuss potential new It Can Wait collaborations. Making resources – ranging from It Can Wait branded materials, to teaching aids and sample company policies – available to other organizations for programs they develop. Launching a year-round texting-while-driving simulator tour targeting more than 380 events nationwide. 2
  3. 3. AT&T, its 240,000 employees and other supporters are calling on all drivers to go towww.ItCanWait.com to take the no-texting-while-driving pledge, and then share their promisewith others via Twitter (#itcanwait) and Facebook. The pledge is part of the public awarenesscampaign aimed directly at stopping the dangerous practice of texting while driving.1 AT&T TWD - ICW Perceptions Study*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under theAT&T brand and not by AT&T Inc. Web Site Links: Related Media Kits: AT&T News Dangers of Text Messaging and Driving AT&T It Can Wait AT&T Facebook AT&T Puede Esperar Related Releases: Related Fact Sheets: AT&T Calls on Nations Drivers to Pledge: Never AT&T Teen Driver Survey - Executive Summary Text and Drive AT&T Teen Driver Survey - Minority Findings Parents Can Rule, Kids Can be Cruel, New Infographic: The Dangers of Texting While Driving Mobile Phone Study Reveals Fact Sheet: AT&Ts "It Can Wait" Campaign 43% of Teens Say they Text & Drive; 77% Say Video: Texting While Driving Simulator Adults Warn Against Risks; but Text & Drive All the Time Video: AT&T Dont Text While Driving DocumentaryAbout AT&TAT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honoredcompanies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers ofAT&T services in the United States and around the world. With a powerful array of network resources thatincludes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speedInternet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wirelesscoverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. ®It also offers advanced TV services under the AT&T U-verse and AT&T │DIRECTV brands. Thecompany’s suite of IP-based business communications services is one of the most advanced in the world.Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries andaffiliates is available at http://www.att.com. This AT&T news release and other announcements areavailable at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow ournews on Twitter at @ATT. 3
  4. 4. © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other markscontained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. 4

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