AT&T, along with state representatives, AAA, and the Ohio Highway Patrol urged Ohio drivers to pledge to never text and drive again as part of AT&T's "It Can Wait" campaign. At a Hilliard Bradley High School assembly, they announced over 1 million pledges have been made nationally. Students viewed a documentary on lives lost to texting while driving and experienced a distracted driving simulator. The campaign aims to educate drivers, especially teenagers, on the dangers of texting while driving through various initiatives like ads, social media, and providing no-texting tools to schools. A survey found most teens know texting is dangerous but still see their friends and parents do it.

1. For more information, contact:
Holly Hollingsworth
AT&T Ohio
Office: 614-223-5711
E-mail: holly.hollingsworth@att.com
STATE REPRESENTATIVE GROSSMAN, AAA, OHIO HIGHWAY
PATROL AND HILLIARD BRADLEY HIGH SCHOOL
JOIN AT&T EFFORT ASKING DRIVERS TO
PLEDGE TO NEVER TEXT AND DRIVE AGAIN
Hilliard event notes more than one million pledges made nationally
HILLIARD, Ohio, Nov. 12, 2012 — State Representative Cheryl Grossman, AAA, and the Ohio
Highway Patrol today urged Ohio drivers to take the pledge to never text and drive again, as part of the
AT&T initiative, “It Can Wait.”
“Our goal is to save lives,” said Tom Pelto, President, AT&T Ohio. “With the support of State
Representative Grossman, AAA and the Ohio Highway Patrol we’re challenging every driver in Ohio to
take the pledge to never text and drive again.”
As part of an assembly involving students at Hilliard Bradley High School, AT&T announced that the
number of pledges received by the company nationwide has surpassed one million. Along with
comments from State Representative Grossman, AAA and the State Highway Patrol, students viewed
an AT&T documentary entitled “The Last Text,” featuring true stories of lives altered or ended by the
decision to text while driving. Students also had the opportunity to get behind the wheel of AT&T’s in-
car distracted driving simulator, to safely experience the dangers of texting while driving firsthand.
“Texting and driving is a dangerous mix. It endangers your own life and the lives of people you’ve
never even met,” said State Representative Grossman. “I’m proud to join AT&T’s effort to remind

2. drivers, especially our teenagers, of the potentially deadly consequences of texting while driving and
the fact that this dangerous practice is now illegal across Ohio.”
“Distracted driving is an epidemic on our roadways, and we need people all across Ohio to take action
in their communities to help put a stop to it," said Colonel John Born, Ohio State Highway Patrol
superintendent.
The AT&T “It Can Wait” campaign is focusing attention on educating drivers, and in particular,
teenagers, about the dangers of texting while driving and the company is asking all drivers to take the
pledge to never text and drive again. To take the pledge, anyone can log on to www.ItCanWait.com.
AT&T plans to spend tens of millions of dollars on the campaign in 2012 and has made it an ongoing
commitment in future years. The effort is comprised of several key initiatives, including:
 Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit
that they will never text and drive. On an average day, AT&T retail store and call center
employees speak to customers more than 500,000 times.
 Working with TV and music celebrities to deliver a strong no-texting-while-driving message via
TV ads, concerts, public appearances, Twitter and Facebook.
 Launching an aggressive social media campaign with advertising on Facebook and Twitter to
encourage Americans to take the pledge and to share their pledges with their friends via social
media.
 Educating the public using TV ads on the dangers of texting while driving that will run during
high-profile events and teen-focused programs.
 Working to provide a toolkit of no-texting-while-driving information to every high school in the
country.
 Making available the AT&T DriveModeTM 1
app, which has been downloaded more than 80,000
times.
 Challenging device makers and app developers to work with AT&T so that all devices include a
pre-loaded, no-text-and-drive technology solution as soon as possible.

3.  Launching an online driving simulator at www.ItCanWait.com so that anyone with access to the
Internet can experience the dangers of texting while driving.
 Bringing an in-car simulator to more than 200 locations before the end of this year.
 Enlisting others – including law enforcement, educators, national retailers, consumer safety
groups, legislators and the entire wireless industry – to join the no-text-and-drive movement.
 Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their
employees to pledge not to text and drive.
A recent AT&T survey2
found that 97 percent of teens say they know that texting is dangerous. The
survey also found:
 75 percent of teens surveyed say that texting while driving is “common” among their friends;
 Almost all teens (89 percent) expect a reply to a text or email within five minutes or less;
 And 77 percent of teens report seeing their parents text while driving.
But technology can help: 89 percent of teens said a phone app to prevent texting & driving – like AT&T
DriveModeTM 1
– would be an effective way to get them or their friends to stop texting and driving.
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*AT&T products and services are provided or offered by subsidiaries and affiliates ofAT&T Inc. under the AT&T brand and n ot
by AT&T Inc.
1 Data and text messaging charges may apply for download and app usage. Standard messaging rates apply to
auto-reply messages. AT&T DriveMode is free to AT&T customers only. Compatible device required.
2 Survey conducted by Beck Research on behalf of AT&T
http://www.att.com/Common/about_us/txting_driving/att_teen_survey_executive.pdf.
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