AT&T challenged employees of dunnhumbyUSA to join the "It Can Wait" movement to stop texting while driving. AT&T brought a simulator to the dunnhumbyUSA headquarters to show employees the dangers of texting and driving firsthand. University of Cincinnati Men's Basketball Coach Mick Cronin and executives from AT&T and dunnhumbyUSA spoke about the importance of the issue and encouraged employees to pledge not to text and drive. AT&T's "It Can Wait" campaign aims to educate the public about the dangers of texting while driving and encourage people to take a pledge online to never text and drive.

1. For more information, contact:
Sarah Briggs, AT&T Public Affairs
Office: 614-223-7641
E-mail: sarah.briggs@att.com
Ann Keeling or Jackie Danicki for dunnhumbyUSA
Office: 513-381-3248
Email: ann@cristofolikeeling.com or jackie@cristofolikeeling.com
AT&T CHALLENGES DUNNHUMBYUSA EMPLOYEES TO JOIN
“IT CAN WAIT” MOVEMENT TO HALT TEXTING WHILE DRIVING
AT&T Simulator Event at dunnhumbyUSA Headquarters Encourages
Employees to Pledge Not to Text and Drive
CINCINNATI, May 13, 2014 — Employees from dunnhumbyUSA joined University of Cincinnati
Men’s Basketball Coach Mick Cronin and AT&Ttoday to address a dangerous practice that puts
millions of Americans at risk: texting while driving.
To drive home the message and make our roads and highways safer, AT&T brought asimulator,
allowing dunnhumbyUSA employees to experience firsthand the dangers of texting and driving.
“Texting and driving is a perilous mix. It endangers your own life and the lives of people you’ve
never even met,” said Coach Cronin. “I’m proud to participate in this event at dunnhumbyUSA
with AT&T to remind drivers of the potentially deadly consequences of texting while driving.”
“It is tempting to text and drive, especially in today’s connected world, but we all must be
reminded just how dangerous the practice is,” said Mary Sue Findley, Executive Vice President,
Human Resources, dunnhumbyUSA.“Today’s simulator event at our headquarters with AT&T
illustrates this important and potentially life saving message for our employees and the
community at large.”

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“Our goal is to save lives,” AT&T External Affairs Director Mark Romitosaid. “AT&T applauds the
efforts of the Ohio General Assembly –as well as Governor Kasich – on their efforts to pass and
sign into law House Bill 99, the statewide texting while driving ban.”
AT&T first launched the It Can Wait®
campaign in 2009 to educate the public about the dangers
of texting while driving and encourage consumers to take the pledge to never text and drive at
www.ItCanWait.com.
The It Can Wait®
movement is making a difference. One in three people who have seen the
texting while driving message say they’ve changed their driving habits, and the campaign has
inspired more than 4 million pledges to never text and drive.
Texting while driving causes more than 200,000 car crashes on American roadways each year,
according to the National Safety Council1
. Those who send text messages while driving are
much more likely to be in a crash.
Research shows that speaking up against texting while driving works. A ConnectSafely.org
survey sponsored by AT&T found that:
78% of teen drivers say they’re likely not to text and drive if friends tell them it’s wrong
or stupid.
90% say they’d stop if a friend in the car asked them to.
93% would stop if a parent in the car asked them to.
For more information on the It Can Wait®
campaign, please visit: ItCanWait.com.
1
National Safety Council www.nsc.org
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc.
Web Site Links: Related Media Kits:
AT&T News
AT&T It Can Wait
AT&T Facebook
AT&T Puede Esperar
Dangers of Text Messaging and Driving

3. 3
Related Releases: Related Fact Sheets:
AT&T Calls on Nation's Drivers to Pledge: Never
Text and Drive
Parents Can Rule, Kids Can be Cruel, New
Mobile Phone Study Reveals
43% of Teens Say they Text & Drive; 77% Say
Adults Warn Against Risks; but Text & Drive 'All
the Time'
AT&T Teen Driver Survey - Executive Summary
AT&T Teen Driver Survey - Minority Findings
Infographic: The Dangers of Texting While Driving
Fact Sheet: AT&T's "It Can Wait" Campaign
Video: Texting While Driving Simulator
Video: AT&T Don't Text While Driving Documentary
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About dunnhumbyUSA
dunnhumby is the world’s leading customer science company. We analyze data and apply insights from more than
400 million customers across the globe to create better customer experiences and build loyalty. Our insights and
strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumbyUSA is a joint
venture of The Kroger Company and London-based dunnhumby. dunnhumby employs nearly 2,500 employees in
offices throughout Europe, Asia, Africa and the Americas, and serves a prestigious list of companies including The
Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, PepsiCo and Procter & Gamble. For more
information, please visit us at www.dunnhumby.com.