Tylenol Case.pdfTylenol Case

Tylenol Case
Tylenol Case Study Through aggressive price cuts and advertising, by 1982, Johnson & Johnson had successfully marketed the analgesic Tylenol as a
top selling product. In September of that same year, seven people in the Chicago area died from cyanide poisoning after ingesting Tylenol capsules. At
the time of the deaths, the means by which the contamination occurred was unknown. This situation created an ethical dilemma for Johnson &
Johnson and then Chief Executive Officer (CEO) James Burke. At conflict was public safety, the Johnson & Johnson image, and the bottom line. If
Johnson & Johnson were to ignore the situation and continue to market Tylenol, there was the potential for additional deaths and serious damage to the
public's perception... Show more content on Helpwriting.net ...
Burke, and Johnson & Johnson approached the Tylenol poisonings by analysis of the cost–benefit ratio of each contemplated approach. Utilizing
justice as the foundation when reviewing the reactions by Johnson & Johnson to the Tylenol catastrophe illustrates that Johnson & Johnson acted
fairly and without prejudice. Stockholders may have perceived a lack of consideration due to the financial impact of the actions of Johnson &
Johnson in response to the Tylenol tragedy. However, given that the burden suffered by the families who lost loved ones, and the fear of society in
general was far more burdensome than the financial loss of the shareholders, justice prevailed in this case. Mr. Burke was an extremely virtuous man
who displayed unwavering integrity in the face of incredible challenges. The character and rectitude of Burke was likely the saving grace for Johnson
& Johnson during the Tylenol tragedy. Sadly, there have been recalls and admissions of criminal behavior by Johnson & Johnson since the departure of
Burke (TreviГ±o & Nelson,
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Case Analysis : ' Tylenol '
Tylenol
In 1982, tragedy struck the Chicagoland area when several people died from taking Tylenol capsules laced with cyanide. Johnson & Johnson's
responsive recall of over 31 million bottles of Tylenol prompted a movement that made over–the–counter–medications in addition to millions of other
consumer goods tamperproof. General Robert Wood Johnson's credo– responsibility to the consumers, healthcare professionals, employees, community,
then stakeholders, proved to be a moral compass for the organization (Markel, 2014).
Johnson & Johnson 's response to crisis set a new standard in corporate responsibility and crisis management, one that companies can still learn from
today (Macdonald, 2007). The company made the ethical decision to take a $150 million write–off and a possible loss of $525 million in annual sales
by abandoning the capsules (see appendix 4). In assessing how all involved stakeholders were impacted by this decision, their shareholders' interests
were not ignored because the business decision would create value for the shareholder by creating sustainability of the organization (see appendix 3).
The decision to abandon the capsules demonstrated Johnson & Johnson's organizational priorities including customer safety, social responsibility,
innovation, and being a leader in their industry. Johnson & Johnson 's response set a new standard in corporate responsibility and crisis management,
one that companies can still learn from today.
If customer safety was

Ethical Problems and Solutions with Tylenol and Enron
| Ethical Problems and Solutions With Tylenol and Enron | | |
Many large corporations are often are faced with ethical issues that determine the success of the company. Two of the most famous companies that
were faced with ethical dilemmas was Johnson and Johnson and Enron. One of these companies was able to deal with their ethical dilemma correctly
and it saved the company, while the other company did not properly handle its ethical issues and it resulted in the collapse of the company.
In the late 1900's Johnson and Johnson produced a pain killer called Tylenol. Tylenol was a very successful product in the US. Tylenol was
responsible for 19 percent of Johnson & Johnson's corporate profits during the first 3 quarters of 1982. ... Show more content on Helpwriting.net ...
Within a year, Tylenol's market share rebounded and they were successfully able to patch up their brand image in the eyes of consumers. Scholarly
Journals was quoted saying "The Tylenol crisis is without a doubt the most exemplary case ever known in the history of crisis communications. Any
business executive, who has ever stumbled into a public relations ambush, ought to appreciate the way Johnson & Johnson responded to the
Tylenol poisonings. They have effectively demonstrated how major business has to handle a disaster."
The Tylenol murders were never catch and brought to justice. The one positive outcome of the disaster was that it led all drug makers to develop
tamper–proof seals for their products, this was something that was virtually nonexistent before the Tylenol crisis. To further show how well Johnson
& Johnson recovered from their lose; In 1982, Johnson & Johnson's stock, had been trading near a 52–week high just before the tragedy, after
the tragedy the stock went into a selling frenzy but it manages to recover to its high selling points only two months later. Investors have had little to
complain. If you had invested $1,000 in Johnson & Johnson shares on September 28, 1982, just before the first Tylenol episode, you would have
$22,062 today, after four stock splits.
Enron was an American energy, commodities, and Services Company based in Houston, Texas. Before the 21st century began Enron employed over
20,000 people.

Tyranol & Johnson
Johnson & Johnson and the Worldwide Recall of Tylenol A worldwide company that has grown significantly over time, Johnson & Johnson is a
well–known manufacturer of pharmaceuticals, surgical instruments, and Tylenol tablets, along with other products. J&J is all about innovation and
they simply believe in bringing ideas, products and services to advance the health and well–being of people around the world (About Johnson &
Johnson). The well–established and successful company that has been operating for over a staggering 130 years, has over 125,000 employees in 60
countries that are very much unified and goal–oriented. Every business has a mission that encircles profit making, but J&J is one of the very few that
focuses more on corporate duties rather than financial gains. Moreover, the essence of this case is that there was a worldwide recall of Tylenol 34 of
years ago. There was this individual from Chicago, Illinois, who put tablets that contain arsenic in unsold bottles of Tylenol on store shelves (Hosmer,
2011). No one knew the reason why that person did that; those contaminated tablets killed six people. After these... Show more content on
Helpwriting.net ...
There should be greater freedom of choices, as this not only fosters social productivity, but it ensures market exchange among businesses and
consumers. In this Johnson and Johnson case, the Chief Executive Officer made sure that the customers exercised their freedom of choice in returning
the Tylenol products while getting their refund for unopened tablets.
The company acknowledged the two–way idea that everyone should act to ensure greater freedom for society. The idea in this case is where the
company acted promptly and called back all Tylenol products, both nationally and internationally. The other part to this two–way idea is where the
company went as far to take on over a $100 million loss and refunded their customers.
Universal

Tylenol Scandal
In the fall of 1982, Johnson & Johnson received a call from a reporter asking for a comment on the deaths in the Chicago area linked to Tylenol Extra
Strength Capsules. This was the first the company had heard anything about the deaths being linked to their medicine. This wasn't surprising given in
1982, prior to the explosion of the internet; often the media was aware of information prior to the public. Very different from today where we all have
access to information at our fingertips. Immediately discovering the news there were countless articles and TV releases of statements claiming Tylenol
was the purpose for the deaths in Chicago.
James Burke quickly assembled a seven–person team and informed them that their top priority was "how to ensure safety" and once that was taken
care of then "how to save the Tylenol brand". This crisis was the first time Johnson & Johnson started to proactively engage the media and help write
the story of what was actually occurring. Johnson & Johnson chose to recall all Tylenol products nationally, stopped production and media and issued
statements broadly to warn the country of the immediate dangers. The issue was identified as product tampering after the product had shipped to the
retailers. The Tylenol capsules had been laced with significant amounts of... Show more content on Helpwriting.net ...
This lives into the organization's Credo, or mission statement. To do this Johnson & Johnson had to make the public aware by engaging the media
and publicizing the crisis, pulling all brand advertising from the market, stopping production of all Tylenol products and recalling all 31 million
Tylenol products nationally which equaled about $100 million in sales). In addition, Johnson & Johnson offered to replace all Tylenol capsules that
had been recalled with Tylenol tablets free of charge. Accepting social responsibility was one of the main reasons Johnson & Johnson was praised for
their quick

Tylenol Murders Essay
Crisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes
when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own
favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the
case of the Chicago Tylenol Murdersin 1982. The tragic deaths of seven people who died due to potassium cyanide–laced Tylenol capsules started as a
disaster for Tylenol producer Johnson and Johnson. However, J&J communicated with their publics and the media proficiently, investigated their...
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Unsuccessful attempts were made to save them, but both died within a few days (Rowe.)
While it was suspected that these deaths were suspiciously connected in some way, it was questionable as to how they were connected. However, it
was noticed by two firefighters monitoring calls that both families had announced that the victims had ingested Tylenol prior to collapsing. The
firefighters, Phillip Cappitelli and Richard Keyworth "call[ed] the coroner who confirms capsules of Tylenol obtained from both victim homes and
finds 65 milligrams of cyanide in some of them" (Rowe.)
When J&J realized that their Tylenol capsules caused the deaths of four Chicagoans, they immediately initiated a recall of all Tylenol products, and
spread the news by any means possible. Cars with sirens and loudspeakers drove through the city and suburbs of Chicago, urging residents to throw
away any Tylenol capsules they might have. Schools were contacted, and they instructed students to bring all Tylenol products to the school nurse.
News flashes were initiated to warn people of the Tylenol danger as well, and all stores were instructed to remove Tylenol products from their shelves.
Removing the products was a gutsy move, not only because it was dangerous to the company by recalling so much products, but there was also a fear
that the killer

Tylenol Case Study
It all started on the morning of September 29, 1982. A 12 year old girl by the name of Mary Kellermen from Elk Grove Village, Chicago took some
an extra strength Tylenol capsule to cure a sore throat and a runny nose. By 7 o'clock the next morning, Mary was dead. That same day a 27 year old
postal worker by the name of Adam Janus from Arlington Heights, Illinois, was said to have died of from a massive heart attack. Janus' brother and
sister–in–law, Stanley and Theresa, rushed to his home to grieve amongst their loved ones. After a while, his brother and sister–in–law both
experienced a headache and both took a Tylenol extra–strength capsule or two from the same bottle Adam used earlier that day. Stanley died that same
day and Theresa died two days later. Over the next few days, three more random... Show more content on Helpwriting.net ...
They also replaced bottles of Tylenol that were already purchased by consumers and a reward for anybody who had information pertaining to the
person or persons responsible for these aimless murders. Furthermore, Johnson & Johnson alongside FDA officials developed tamper–proof packaging
methods that would soon become the standard for all over the counter medications.These included foil seals and other features that helped make it
obvious to consumers if their medications have been altered in any way. Johnson and Johnson also intoduced the "caplet" – a tablet coated with slick,
easy–to–swallow gelatin but far harder to tamper with than the older capsules which could be easily opened, laced with a contaminant, and then placed
back in the older non–tamper–proof bottle (. In 1983, the U.S. Congress passed "the Tylenol bill," making it a federal offense to tamper with consumer
products and in 1989, the FDA established federal guidelines for manufacturers to make all such products

Healthcare Market Domain
The healthcare domain will be briefly reviewed as a whole, but will further analyze Johnson & Johnson's world leading development of the consumer
healthcare market to evaluate the evolution of the healthcare domain into the 3rd largest contributor to the United States Gross Domestic Product
(GPD) (Bureau of Economic Analysis, 2016). the expected increase in the consumer healthcare market and how that growth will further propel Johnson
& Johnson to maintain its status as the worldwide leader in sales of consumer healthcare products will also be analyzed (Johnson & Johnson Services
Inc., 2016).
Healthcare Market Domain
In 2015, healthcare spending added over $1.3 trillion to the United States GDP (Bureau of Economic Analysis, 2016). According... Show more content
on Helpwriting.net ...
Increased accessibility has allowed Johnson & Johnson to further develop already existing products, but to also work with populations in
development of new products in order to meet specific healthcare needs. Technology has also allowed the company access to parts of the world not
previously accessible, which has led to the discovery of new plants and other natural resources in which new products can be developed (Johnson &
Johnson, 2016). With continuous improvements in technology, so will opportunity for growth. This growth will result in the need for additional
employees to meet demand and more efficient products to comply with growing safety standards around the world. All of which will affect all aspects
of Johnson &

Tylenol Crisis
Abstract
Part 1: Crisis Scenario Development
Develop a scenario describing a crisis situation. Possible topics for your scenario include school violence, workplace violence, terrorist attack, sexual
assault, or natural disasters. Your scenario must include sufficient breadth and depth in terms of the details surrounding the incident you have chosen,
to include:
Description of the crisis.
Description of the amount of damage.
Description of the victims (physical and psychological damage).
Information about the perpetrator(s).
Project 1 Part 1 In October of 1982, Tylenol, the leading pain–killer medicine in the United States at the time, faced a tremendous crisis when seven
people in Chicago were reported dead after ... Show more content on Helpwriting.net ...
Arlington Heights firefighter Philip Cappitelli talked with his friend Richard Keyworth from the Elk Grove firehouse about Mary Kellerman and the
fact that she had taken Tylenol before she died. Keyworth suggested that all the deaths could have been related to the medicine.
Following his friends suggestion, Cappitelli called the paramedics who worked on the Janus family and asked if they too had taken Tylenol. To both
the men's surprise, they discovered all three Janus family members had ingested the popular pain reliever. The police were immediately sent to the
Kellerman and Janus homes to retrieve the suspicious bottles. Investigators soon discovered the Tylenol link. Urgent warnings were broadcast, and
police drove through Chicago neighborhoods issuing warnings over loudspeakers.
During the initial investigations, a man named James William Lewis sent a letter to Johnson & Johnson demanding $1 million to stop the
cyanide–induced murders. Police were unable to link him with the crimes, as he and his wife were living in New York City at the time. He was
convicted of extortion, served 13 years of a 20–year sentence, and was released in 1995 on parole. WCVB Channel 5 of Boston reported that court
documents, released in early 2009, "show Department of Justice investigators concluded Lewis was responsible for the poisonings, despite the fact that
they did not have enough evidence to charge him." Lewis has denied responsibility for the poisonings for several years.
A

Why Is Tylenol The Culprit?
For several years now, researchers have blamed common analgesics (pain relievers) and antipyretics (fever reducers), mainly acetaminophen (Tylenol)
and ibuprofen (Advil, Motrin), as potential causes of asthma symptoms and new–onset asthma. However, more recent evidence seems to vindicate pain
medicine. Here's 5 things to know. Tylenol becomes the leading pain medicine. In 1980, Aspirin was linked with Reye's Syndrome. This was also the
same year that Tylenol was marketed as the pain reliever hospitals choose first. This quickly turned out to be a huge boon for the makers of Tylenol,
whose sales skyrocketed over the ensuing years. Later in the decade ibuprofen became available as an alternative over the counter pain medicine and
fever... Show more content on Helpwriting.net ...
Study after study continued to confirm suspicions that common pain relievers were guilty. (3–4) Most studies only involve Tylenol. Keep in mind, that
since acetaminophen is the most commonly used pain reliever and fever reducer, it's the one most often used in studies. It is generally considered a
weaker pain reliever to ibuprofen, although it is more widely used because it's better tolerated than Aspirin and ibuprofen, which have both been shown
to irritate the stomach. (3) Tylenol seems to lower glutathione levels. A theory arose that taking Tylenol reduces glutathione. It's a protein produced by
many cells in your body, but it's also an antioxidant that prevents free radicals from causing oxidative stress, which can cause damage to cells, such as
cells lining airways. Various studies have linked this with both asthma symptoms and new–onset asthma. Tylenol mostly affects glutathione levels in
the liver, although it has also been shown to lower glutathione levels in the lungs. However, there are also other things that might lower glutathione.
(4–6) The suspicions inspired concerns. Parents and physicians alike often wondered if they should even recommend these common pain relievers and
fever reducers for children. Despite the link, the makers of Tylenol continued to insist their product was safe for adults and children of all ages. Many
researchers continued to agree with the makers of Tylenol, noting that the link may simply be a

Tylenol Crisis Essay
In September of 1982 seven people from Chicago died after taking Tylenol capsules.
Tylenol was the leading pain–killer medicine in the United States at the time. It was reported that an unknown suspect put 65 milligrams of deadly
cyanide into Tylenol capsules. It was assumed that the tampering occurred once the product reached the shelves. They were removed from the shelves,
infected with cyanide and returned to the shelves (Mitchell 1989). In 1982, Tylenol controlled 37 percent of its market with revenue of about $1.2
million. Immediately after the cyanide poisonings, its market share was reduced to seven percent (Mitchell 1989). However the crisis did hurt the
company but their response was quickly active, they went ... Show more content on Helpwriting.net ...
1–800 lines were set up so people could call with questions and concerns. In addition to holding press conferences at corporate headquarters .The
chairman went on "60 Minutes" and the "Donahue" show to share the company's strategy. I like the fact that the company put the people's health
before the company's profit and recalled all of the pills. In the St. Petersburg Times, James E. Burke the chairman of Johnson and Johnson at the time
said that the company will replace all Tylenol capsules without requiring customers to show a proof of purchase. They also made new packages that
were marked saying "new safety sealed."
On the box a warning was printed saying "Do not use if safety seals are broken." The company did the right thing when handling the situation. The
seals that were printed I think was a good idea because now any customer would be able to tell if the product was tampered with. Also I think that
would make a customer feel more secure when purchasing the product. After such a horrible crisis Tylenol began to build its brand back up. After
removing the product off the shelves they had to re–introduce the product. They put out promotions offering
$2.50 off their next purchase. Johnson & Johnson came up with a new pricing program which gave consumers up to 25% off. They also had over 2250
sales people make presentations for the medical community to restore confidence. They knew it was

Tylenol Murders of 1982
Running Head: TYLENOL MURDERS
Johnson & Johnson:
The Tylenol Crisis of 1982
Since 1887 Johnson and Johnson had been a respected member of the health care industry providing millions of customers with a diverse line of
products from surgical dressings and band aids to baby powder. It had built its reputation on providing surgeons with sterile dressing to use after
surgery because infection was a major cause of death after surgical procedures. The company was also a pioneer in the corporate idea of
decentralizing the structure of their business so each set of products were directed by their own subsidiary and each had autonomy from the main
corporate center. A family run, publicly... Show more content on Helpwriting.net ...
A week after the poisonings, Tylenol's market share fell from 34 percent to 4 percent (Marketing Fact Book, n.d., as cited in Raeburn, 1982). Sales were
sharply declining. Although the company had emergency plans for incidents such as plant fires, Johnson and Johnson had no specific crisis
communication plan. Nothing like this had ever happened to Johnson and Johnson or any other company. Johnson and Johnson would need to react
quickly in order to preserve the company's reputation and maintain Tylenol's market share. This paper will show how Johnson and Johnson responded
to the tampering crisis and what other companies can learn from their actions. The public relations decisions made as a result of the Tylenol crisis
arrived in two phases. The first phase was the actual handling of the crisis. Once it was determined that the seven deaths in the Chicago area were
caused by Extra Strength Tylenol capsules, Johnson & Johnson used both public relations and advertising to communicate their strategy to their
customers and the medical community. Rather than waiting for more evidence of contamination, Johnson and Johnson immediately sought to remove
all causes of potential harm to its number one priority – the users of their products (Baker, n.d.). Johnson and Johnson's CEO, James Burke, remained
in constant contact with the public through the channels of the news media. Johnson and Johnson executives appeared on television shows "60

Tylenol Ethics Case
Case Study #3
Tylenol: In 1982, seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products
reached the shelves. In the immediate aftermath, Tylenol's commanding 37% market share dropped to just 7% nationwide, despite the problem being
contained to the Chicago area. Tylenol was not responsible for the tampering of the product, but to maintain the product's reputation, Johnson & Johnson
pulled all of the Tylenol from the shelves, absorbing a loss of more than $100 million dollars. Tylenol was successfully reintroduced with
tamper–resistant packaging, discounts, and sales presentations to the medical community. The brand survived due to swift action and effective public
relations from ... Show more content on Helpwriting.net ...
The vet provides the surgery suite, anesthesia, lab work and other services and then bills the animal owner for all that and for my work. I learned that
some vets mark up my fee, billing the animal owners significantly more than I bill those vets. This difference is not evident from the animal owner's
bill. Is this ethical?
Outline: Animal veteran
I.Introduction.
ВҐThere's nothing wrong with a veteran adding an employee fee as payment.
ВҐPatients commonly receive a bill from the hospital for its services and animal is a same.
ВҐ
II.Body Idea.
ВҐMorals it is not good to charge and service fee, but owner need to know there is no free service.
ВҐThe vet provides the surgery suite, anesthesia, lab work and other services and then bills the animal owner for all that and for my work.
ВҐPat owner would be need to kind and know the time you need to make or change your appointment so that cannot get more charge.
ВҐ
III.Conclusion.
ВҐdoctor felt that animal owners are charged more fees than they should not charge. Doctors do not know how much they charge the owner or how the
hospital calculate the

Business Ethics Case Study
Tylenol
The background
In 1982, Johnson & Johnson (J&J) faced a major crisis that had the potential to send the company into financial ruin. Tylenol, the country's most
successful over–the–counter product, with over one hundred million users, was under attack.
The crisis
Sealed bottles were tampered with and extra–strength Tylenol capsules were replaced with cyanide–laced capsules. These bottles were then resealed and
placed on shelves of pharmacies in the Chicago area. Seven people died as a result. Tylenol was called upon to explain why its product was killing
people.
The solutions
The company first learned of the deaths from a local news reporter. A medical examiner had just given a press conference saying people... Show more
content on Helpwriting.net ...
– They issued a national alert telling the public not to use the product. – They set up a 1–800 phone line so people could call in with questions and
concerns. – They established a toll–free line for news outlets. This line also included taped daily updates. – They held press conferences at corporate
headquarters and set up a live television videofeed via satellite to New York.– The chairman went on "60 Minutes" and the "Donahue" show to share
the company's strategy.
They offered answers. – J&J presented an industry first – triple–safety–seal packing that included a glued outer box, a plastic seal over the bottle's
neck, and a foil seal over the bottle's mouth. Tylenol released the tamper–resistant packaging just six months after the crisis occurred.
What could Tylenol have done wrong?

They could have put their interest first: –They could have covered the incident. –They could have not immediately recall the product They could have
tried to keep the incident away from the media. –And even when the situation continued drawing national and international attention, they could have
held off on any formal plan. They could have been reluctant to offering information about the crisis. –They could have hidden from the press or press

Tylenol Fraud Paper
he Tylenol crisis is far away from comparing with the Vioxx. In the case of Tylenol, the Johnson & Johnson Company was the victim of an unfair attack
that targets its consumers in order to sabotage the company reputation. That is why the organization undertook many approaches to handle the situation
in an open communication in effort to explain to the public what happened and regain the consumer's trust. By contrast, in the Vioxx scenario, the
company was the instigator of the fraud. They use manipulation and lies in order to make money regardless of people's lives. Unlike the Johnson &
Johnson Company, the Vioxx tried to hide information and force pharmacies and physicians to prescribe and sell the dangerous product. After I read
the article,

Johnson And Johnson Case
RUNNING HEAD: Johnson and Johnson Case Study Action Plan
Johnson and Johnson Case Study Action Plan
PHL/323 Abstract
This paper briefly summarizes the action plan case study of Johnson and Johnson. Seven people had died after ingesting Tylenol, a painkiller that was
produce by McNeil Laboratories, a Johnson & Johnson division. The Tylenol was mix with cyanide poisoning. Johnson and Johnson realized that the
tragic event was not the company's fault but an external sabotage. In addition, Learning Team C proposes an action plan that determines all the facts:
symptoms of problems, root problems, unresolved issues, roles of key players, ethical issues involved, alternative, and recommendation for Johnson and
Johnson.
Johnson and ... Show more content on Helpwriting.net ...
Before the scandal, Tylenol had captured over one–third of the painkiller market, was the most successful over–the–counter product in the United States
and was one of Johnson & Johnson's top income earning products. Although investigation proved that the poisoning was the result of external sabotage
instead of internal causes the public perception was that the drug was no longer safe for use and the problem the company faced was restoring the
public confidence in the product. Compounding the matter was the fact that, in the beginning, the product tampered, and initial media reports focused
that the product was responsible for death. When investigations revealed that the cause of the poisonings was external sabotage and even when that
information became public knowledge, the situation proved to be a public relations nightmare. However, officials of Johnson & Johnson rose to the
occasion and were able to correct the corporate image and the public once more accept the product. The handling of this crisis by the company resulted
in the company acclaimed for its positive results. They became pioneers in the area of tamper–resistant packaging, introduced the use of caplets instead
of capsules and promoted triple sealed packaging. One prominent scholar states that "The Tylenol crisis is without a doubt the most exemplary case
ever known in the history of crisis communications. Any business executive, who has ever stumbled into a public relations ambush, ought to

The Conflict At Hand And What Was Your Take On It?
What was the conflict at hand and what was your take on it?
What was at stake for the key parties, including those who disagree with you? Consumers: Death, Johnson & Johnson, image, profit, shareholders,
board Who were the key stakeholders? The public, Burke, employees of Johnson & Johnson, retailers, suppliers, the families of those who died What
arguments were you trying to counter? ????? That is, what rationalizations did you need to address? Wait and see, don't do anything yet. It is only in
Chicago, not a national emergency. What responses to those reasons and rationalizations were most powerful and persuasive? Burke acted quickly and
with confidence. Johnson & Johnson set the tone for how a company should respond to a crisis. Did you have all the information you need to craft a
sound argument? Yes To whom was the argument made? The public via media, shareholders, executives At what times did your target audience have a
change of heart? Burke removed all product from shelves nationwide during the second Tylenol incident What did you learn from this? The rapid
action of Johnson & Johnson was a wise move. The decision not to reintroduce the product until something was done to provide a safer product was
prudent. What timing was optimal? Every move made by Burke during this crisis was optimally timed. Should your efforts have been sequenced in
another way? No Which allies, if any, helped you make your case? The media was pivotal in communication of the Tylenol crisis.

The Negative Analysis Of Johnson And Johnson's Tylenol
Although crises situations happen, all situations are not doomed to failure. For instance, prior to its crisis, Johnson & Johnson's Tylenol was the most
successful over–the–counter product in America (Harris, Hart, Hubbard, Jurgensen, & Wells, n.d.). An absolute leader in painkiller, Tylenol accounted
for a 37 percent market share, outselling its competitors (Harris et al, n.d.). During the fall of 1982, a malevolent person or persons, presumably
unknown, replaced Tylenol Extra–Strength capsules with an altered version of the medication (Harris et al, n.d.) Unbeknownst to the corporation, this
unknown person(s) replaced the capsules with cyanide–laced capsules, resealed the packages, and deposited them onto the shelves of a least a
half–dozen food stores within the Chicago area (Harris et at, n.d.). As a result, several unexpecting people died a horrible death (Harris et al, n.d.).
Without any warning, Johnson & Johnson, a parent company of McNeil Consumer Products Company, endured negative media coverage that included
information about the crisis before the organization knew about it. In addition, the company had to explain to the world, why its trusted product was
suddenly killing people (Harris et al, n.d.). Initially, the company was blindsided by the incident and subsequently formed a seven–member strategy
team to handle the crisis, protect consumers, save their product, and confront the negative media coverage (Harris et al, n.d.).
Almost immediately, the company alerted consumers across the nation not to consume their product (Harris et al, n.d.). In addition, consumers were
directed not to resume consumption until the extent of the tampering could be determined (Harris et al, n.d.). Moreover, Johnson & Johnson stopped
production and advertisement and withdrew all Tylenol bottles from the store shelves in Chicago and the surrounding areas (Harris et al, n.d.).
Following the discovery of two more contaminated bottles, Tylenol realized the vulnerability of their product and ordered that every capsule is
withdrawn (Harris et al, n.d.).
Not willing to take additional risks, the company utilized the media, both PR and paid to advertise, to communicate their strategy during this

Analysis Of Ethical Decision And Scandal
Analysis of ethical reaction to scandal Introduction The reputation of an organization is crucial. Therefore, being a leader of an organization has to
be able to react efficiently and effectively when there is a threat to organization's reputation. Occasionally, a leader has to face a dilemma, whereby
one has to decide how to deal with the scandals in the organizations. On one hand, some organizations treat their customers as a mean to gather the
profits. On the other hand, other organizations regard their customers as an end, whereby the organizations really consider about customers' interests
as an ultimate goal of their services. Nonetheless, only the companies that mad the ethical actions survived. Lacking a focus on the welfare of their
customers, some propaganda techniques, aiming to cover up the scandals, usually don't work well. Instead, successful public relationship
management techniques generally treat their customers' welfare as an end not just a mean. For example, a successful crisis management usually
contains the honesty and quick reaction. Enron Corporation is a great example to illustrate how damaging it is if company leaders try to hide up the
scandals and lie to the public. From Kant's perspective, customers, who are human beings objected to the service provided by organizations, should
be treated with dignity, as "every rational being exists as an end in himself and not merely as a means to be arbitrarily used by this or that will" (Kant
428). Indeed,

The Tragedy Of Tylenol Murders
The recall and re–launch cost Johnson & Johnson around $100 million, but in the end, Johnson & Johnson was praised for its handling of the crisis.
The Tylenol murders, which moved copycat crimes involving distinctive products, were never solved, although various individuals were investigated.
However, a positive coincidence of the circumstance was entire led drug makers to develop tamper–proof packaging, which had been notably
nonexistent once the Tylenol Terrorist struck.
She would be one of seven people to die suddenly after taking the respected over–the–counter medication, as the so–called Tylenol murders spread fear
across America.
Johnson & Johnson noticed the circumstance swiftly and decisively, launching a massive public relations

1982 Tylenol Crisis
The leadership at Johnsons & Johnson during the 1982 Tylenol Crisis used tasked–oriented leadership to swiftly resolved the crisis. Task–oriented
leader behaviors involve structuring the roles of subordinates, providing them with instructions, and behaving in ways that will increase the
performance. Task–oriented behaviors are directives given to employees to get things done and to ensure that organizational goals are met (UMUC).
Two steps were followed at Johnson & Johnson to ensure that organizational goal of resolving the crisis was met. First the organizations' leadership
needed to be proactive during the crisis. Then, leadership needed to make authoritarian decisions about Tylenol. During the 1982 Tylenol crisis,
organization's task–orientated goal was for leadership at Johnson & Johnson to resolve the Tylenol crisis.
Task– Orientated Leadership at Johnsons &Johnson Resolve the Crisis
By the late 1980's the Tylenol Crisis was equated to death and at the time Johnson and Johnson was unaware as to how... Show more content on
Helpwriting.net ...
Johnson & Johnson used authoritarian decision making to proactively alert the consumer of the error. Retailers, doctors, and the public were
immediately alerted about the deaths and the situation that was at hand (Kochanny, 2015). Johnson & Johnson management was forced to pull 31
million bottles nationwide costing more than $100 million was swiftly pulled from shelves; in addition, they inspected factories where the product was
manufactured (Kochanny, 2015). In essence, the leadership at Johnson & Johnson responded quickly and effectively to the crisis. The way leadership
handled the response save the organization from the damage that was brought upon them. Johnson & Johnson took a very dramatic, yet effective
leadership approach that did not attempt to mask the problem, which allowed the organization to rebrand

Extra-Strength Tylenol Capsules
The day was September 30, 1982 while the company's chairman, James Burke was in a meeting with the company's president, Davis Clair when a
member of the executive committee, Arthur Quill delivered the sad news to the men in the room of how the company's most profitable product,
Extra–Strength Tylenol has became poisonous to its consumers. The darkest hour arose at Johnson and Johnson; Tragedy that was intended by the
perpetrator(s) to put an end to Tylenol, turned out to be the hallmark of effective public relations in the history, both in the United States and around the
world. Although, it was heartbreaking incident that leads to the death of 7 people in Chicago–area due to the Extra–Strength Tylenol capsules that was
laced with cyanide –... Show more content on Helpwriting.net ...
The company must act by performing good deeds" (EMAN 630, slide 9). It was obvious that Johnson and Johnson did more than talking but performed
good deed, such as keeping communication channel open to the public, engaging media profession, aiding police and Federal Bureau of Investigation
(FBI) in locating the responsible party, and dealing with the Food and Drug Administration (FDA) (Johnson and Johnson's Tylenol scare, n.d). Tylenol
crisis has demonstrated how effective public relations are in time of organizational difficulties, challenges or

What Happens When Great Innovation And Corporate...
What happens when great innovation and corporate responsibility come together? Johnson and Johnson happens. J&J has been a benchmark for both
innovation and customer relations their entire history, which has been a long one. From the original Band–Aid, to Tylenol, to the famous Johnson's
Baby Shampoo, J&J has created numerous highly successful brands. They control over 275 subsidiaries in over 60 countries giving them a huge
global presence. By examining its history, ethical investigations, and organizational analysis, I will paint a clear picture for which J&J stands.
J&J is best summed up by the words in their credo. To be concise, I will summarize the credo instead of stating it in its entirety. They rank their
responsibilities by the importance they place on them. These responsibilities are as follows: customers first, employees second, the community third,
and stockholders fourth. These aren't pure rankings but rather the order in which they consider the results of their actions. This approach has been
instrumental in creating the customer revered company J&J is today.
J&J hasn't always been a powerhouse. Its humble beginnings began in Brunswick, New Jersey in the year 1886. The founders were the Johnson
brothers, Robert, James, and Edward Johnson. Their focus hasn't changed much from its founding principles. They began by selling first aid kits to
railroad workers and health products to families. In 1888, they came out with the first commercial First Aid Kit,

The Effects Of Tylenol Products On The Economy
According to Lewis (2006), crisis is "an interruption from previously normal state of functioning resulting in turmoil, instability, and a significant
upheaval to a system" (p. 27). In other words, a crisis is a negative predictable or unpredictable event that affects the future trend of individuals, groups,
organizations, and government. For instance, pharmaceutical company Johnson and Johnson had an unpredictable crisis in 1982 with its product
Tylenol, which was laced with cyanide and led to several murders in Chicago. The events of this crisis could have changed the perception of Tylenol
products. Another example of organizational crisis was the predictable 2012 Hurricane Sandy. Although companies of all sizes expected the Hurricane
due to the weather forecasting, some areas in New York and New Jersey were affected worse than others. There were businesses that terminated
operations for several business days. In addition to Hurricane Sandy being an organizational crisis, it was also a crisis for many families that lost
power in their homes and a crisis for government departments such as FEMA (Federal Emergency Management Agency), and other agencies within
local and state governments.
Anxiety (or stress) should not be mistaken for a crisis. For instance, a parent being late picking–up his/her child from a daycare is not a crisis, it is
anxiety that is sometimes manifested with a fast heartbeat, extreme sweating, etc. On the other hand, the 2012 Sandy Hook shooting

Who Is James Burke In The Tylenol Crisis
James Burke who was ECO of Johnson & Johnson during the Tylenol tempering period in 1982. The crisis happened when some Tylenol capsules were
adulterated with poison that caused deaths (Washington Post). During this crisis, he showed good examples of not only good management decision but
ethical leadership as well.
One of the ethical traits that clearly stands out is that James Burke has a strong personal character. At a point in the crisis, in spite of the US
government's advice against the product recall, he still decided to do what he thought was the right thing to protect consumers.
He was proactive in response to the crisis –– unlike other cases such as Toyota's car brake and Intel's Pentium chip division issues where leaders were
criticized

Case Analysis : Johnson And Johnson
A company built on a foundation of trust crumbled beneath them the fall of 1982. After the seventh death was linked to the product Tylenol, Johnson
and Johnson took immediate action. Johnson and Johnson worked closely with the media, the FBI, the Chicago Police Department, as well as the
Federal Food and Drug Administration to get to the bottom of the poisonings. It was discovered that an external being tampered with the bottles of
Tylenol. The perpetrator was never caught. Unlike many companies in a time of crisis, Johnson and Johnson thought of their consumers before their
profits and financial concerns (Kaplan). Johnson and Johnson made the choice to assume responsibility for the safety of their consumers, even though
they were not responsible for the poisoning of its product. No one forced them to take responsibility, but they genuinely had concern for their
consumer's safety. Johnson and Johnson took it to a level no company ever had before. They recalled 31 million bottles, which has a retail price of
over $100 million. The FBI and FDA advised against this recall, but Johnson and Johnson felt it was the only way to protect their consumers until the
investigation was complete (Mitroff and Anagnos). Johnson and Johnson also offered to exchange all Tylenol capsules, whether they were
contaminated or not (Kaplan). Lastly, they made the decision to introduce new tamper–proof packaging, as well as a caplet. A caplet is a tablet coated
with slick, easy–to–shallow gelatin

Tylenol Murders Research Paper
The Tylenol Murder Nowadays, whenever someone has a headache, their motive is to look for a way to ease it and that may be taking medication
such as Tylenol. However, in 1982 the deaths of several victims were caused by the use of Tylenol poisoned with cyanide by a lurking killer. All of
these deaths occurred in Chicago. Today,Tylenol is widely used and trustworthy; however, in 1982, that was the most feared product. Two theories that
hint possible ways of the poisoning was that Tylenol was either tampered with at the store or poisoned at the plant, but one thing that remains unsure is
who the murderer was. The death of several victims caused by cyanide–laced Tylenol left investigators and theorists stumped for years on who could ...
Show more content on Helpwriting.net ...
She was then treated with an Extra– Strength Tylenol capsule, but it wasn't discovered until next morning that she was laying on the bathroom floor
unconscious: "She died three hours later at a local hospital" (Newton, "TYLENOL Murders" 222). On top of that, Stanley Janus and Theresa are
also victims of the lurking Tylenol killer. Stanley had just returned home after visiting his other brother, Adam Janus who is in critical condition, at
the hospital. He and Theresa, Adam's wife, took Tylenol to relieve stress. Ironically, their stress relieving medication was the cause of their
unfortunate death ("Tylenol Kills Six"). There were other reported cases of death from tylenol; however, none of those cases gave a single hint to
who the mysterious killer might be.One theory of how the murder killed subtly is that the Tylenol was poisoned with cyanide directly at the store.
After the deaths of several victims, investigators traced their way back to the stores where Tylenol was sold. They discovered "one additional tainted
bottle of Extra–Strength Tylenol" out of the five stores they examined (Newton "The Tylenol Murders" 370).

Tylenol
Towards the end of September of 1982, seven people died from a Tylenol product tampering on Chicago's West Side. Before the events, Tylenol had
over one hundred million users, and was a total frontrunner in the pain–killer industry. After the tragic events, Johnson & Johnson, parent company of
McNeil Consumer Products Company which makes Tylenol, had to face the world and explain why their highly–trusted product was killing its
consumers. (Markel, 2014)
The first announced victim was 12–year–old Mary Kellerman. The girl had cold symptoms in the middle of the night, so her parent gave her
Extra–Strength Tylenol and sent her back to bed. Next morning, the young girl was found dead in the bathroom. That same morning, Adam Janus took
Extra–Strength ... Show more content on Helpwriting.net ...
At first, when the tampering was not known, media focused on the sensationalistic fact that Tylenol was killing people producing a negative image for
the brand. But once the real cause was known, Tylenol was seen as a victim of the circumstances.
Before the crisis, Johnson & Johnson was not actively involved with press coverage, but when the event occurred they appreciated the profits of media
communication in order to reach out to their consumers faster and more efficiently. Several major press conferences had place at the company's
headquarters. During the course of the events, over 100,000 news stories ran in U. S. newspapers. A post–crisis study done by the own Johnson &
Johnson company revealed that over 90 percent of the country population knew about the Tylenol deaths within the first week. (Harris, et al., n.d.).
Experts were predicting an obscure future for the product. Advertising specialist Jerry Della Femina stated that he was almost sure that a product
under that name could never be sold again. Femina was far from being right, since Tylenol took short time period to be back in the market, and is still
nowadays one of the selling leader of over the counter drugs in the U.S. (Kaplan,

Case Analysis : Johnson & Johnson
During 2009 and 2010, Johnson & Johnson subsidiary McNeil Consumer Healthcare recalled tens of thousands of children's medicine products,
including the well–known brands Tylenol and Motrin (Haynes, 2015). The recall was done in response to complaints of particles in the liquid
medicines produced by the Fort Washington, PA, facility. McNeil claimed these particles were small metal pieces, which did not pose any safety risks
to consumers (Haynes, 2015). The public was unsettled by this revelation of Johnson & Johnson releasing defective products onto the market. After
news of the recall, FDA investigators found that the plant had violated the federal Food, Drug, and Cosmetic Act by not producing according to best
industry practices (Haynes, 2015). Additional controversy was created when congressional investigations revealed that private contractors were hired to
quietly buy back defective products without the public's knowledge in a "phantom recall" (Olaniran, Scholl, Williams, Boyer, 2012). Johnson &
Johnson ineffectively used crisis communication in the following ways: first, the company was slow to respond to complaints of issues with products
and perform the official recall, which led the public to lose trust in the organization; second, it performed a "phantom recall" of defective products
without the public's knowledge, showing it was not willing to be transparent about the situation; third, CEO Bill Weldon avoided commenting on the
crisis and sent a subordinate in his

Essay On Chipotle Crisis
1. In the articles "Crisis at Chipotle" and "How to Handle a Crisis" both by Kristin Lewis and Adee Braun. They introduce the horrific story of food
poisoning taken place at chipotle. Is these two articles it also shows how businesses should respond in a crisis successfully. The solution it presents is
take immediate action to the public. Back in 1982 the well known medicine Tylenol was poisoned. The owners of the company took immediate action to
the public telling about the dangers about the tylenol. "Johnson & Johnson issued a national alert warning the public. With in a few days, it had set up
a hotline that people could call for information."(Lewis & Braun 14) With the company setting up a hotline and doing a national alert it shows how to
successfully respond in a crisis because this company did everything so that people ... Show more content on Helpwriting.net ...
Also in the two articles it shows how advertising in media can hurt a company in a crisis and in ways it can help. One way it can help is the aftermath
of the crisis. After the crisis chipotle took to the website stating that there will be food safety measures. "Chipotle has continued to make improvements
to is food– safety measures, which are clearly outlined on its website."(Lewis & Braun 13) With chipotle stating that they are improving on there
food safety measures it shows to people when they see it that they are trying to make there food safe. Which makes people trust them making them
eat there again. One way it can hurt the company is people comments and horrific stories about their time at chipotle. When people say there
unpleasant stories it makes people not want to eat there. "As outraged diners took to twitter and facebook with horror stories about dirty restaurants
and cases of burrito induced diarrhea,"( Lewis & Braun 12) When people comment these things it drives people to not eat there. So with the crisis
happening you can imagine all of the comments they get on social media. Therefore there will be less and less

Tylenol Murders
The Mystery of 1982 About one–third of crime since 1980 have still to this day not been solved in America. One of these crimes is the Tylenol
murders. These murders killed seven people because a mystery person contaminated capsules of extra–strength Tylenol. These well–known murders
have still not been solved. The mystery behind the Tylenol murders can be summed up into two theories that James W. Lewis did thecrime or that
Roger Arnold did. For instance, the deadly Tylenol murders killed many and still to this day have not been solved. Some details continue to be the
same for every story about these murders: September of 1982, Tylenol was recalled from every shelf in the Chicago area after seven people died from
taking extra–strength tylenol. ... Show more content on Helpwriting.net ...
"Tylenol Murders (1982)." Crimes of the Centuries: Notorious Crimes, Criminals, and Criminal Trials in American History, edited by Steven Chermak
and Frankie Y. Bailey, vol. 3, ABC
–CLIO, 2016, pp. 806–808. Gale Virtual Reference Library, link.galegroup.com/apps/doc/CX6482900475
/GVRL?u=edmo59604&sid=GVRL&xid=de058fe8. Accessed 30 Jan. 2018.
Barclay, Shelly. " The Chicago Tylenol Murders." Historicmysteries.com, net
–interceptions,29 June, 1982, www.historicmysteries.com
/the–chicago–tylenol–murders/
"BREAK IN TYLENOL MURDERS – 'DNA' IN '82 POISONINGS." New York Post [New York, NY], 9 Jan. 2010, p. 16. Opposing Viewpoints in
Context, link.galegroup.com/apps/doc/A216288758/OVIC?u=edmo59604&xid=4877e9ce. Accessed 2 Feb. 2018.
"Cyanide–Laced Tylenol Kills Seven People, September, 1982." Historic U.S. Events, Gale, 2012. Student Resources in Context, link.galegroup.com
/apps/doc/BT2359030233/SUIC?u=edmo59604&xid=6a9f6073. Accessed 7 Feb. 2018.
Malcolm, Andrew H. "3 YEARS LATER, ILLINOIS IS STILL TRYING TO SOLVE TYLENOL DEATHS." New York Times, 21 Feb. 1986. Student
Resources in Context, link.galegroup.com/apps/doc/A176429785/SUIC?u=edmo59604&xid=52a27f17. Accessed 7 Feb.

Tylenol Persuasive Essay
Acetaminophen, commonly known as Tylenol, is perhaps the most frequently used painkiller in the United States and Europe. Obtaining Tylenol is as
simple as driving to the local grocery store. However, there is a hidden danger overlooked by citizens who frequently consume painkillers such as
Tylenol: liver failure. "The active ingredient in Tylenol, acetaminophen, accounts for more than 100,000 calls to poison centers, roughly 60,000
emergency–room visits and hundreds of deaths each year in the United States. In England, it is the leading cause of liver failure requiring transplants"
(Citation 1). The outrageous number of medical complications Tylenol is causing is due to how readily available the drug is and how people are
taking more than the recommended dose regularly. Liver damage can be reduced due to acetaminophen by making Tylenol prescription–only or by
limiting the number of pills per package, thereby decreasing the availability of the pain–killer. First, due to the number of doses of... Show more content
on Helpwriting.net ...
The drug is so popular that Americans bought 28 billion doses of Tylenol in 2005 (Citation 1). Tylenol should be sold in smaller dose containers,
reducing the amount bought at a time. Wholesale clubs should not be allowed to sell acetaminophen in 500 pill bottles, thus giving more of an
opportunity for consumers to abuse the drug. Selling Tylenol in small dose containers and limiting how many may be purchased at a time will reduce
the amount of pills in the household, therefore, becoming an inconvenience to have to go purchase more. Maybe then people will use Tylenol
sparingly to avoid the headache of going to the store for more due to using too much at once. Just by simply reducing the amount of pills available to
the consumer, liver damage caused by abuse of Tylenol will

Tylenol Case Summary
In total, the company recalled 31 million bottles of Tylenol from the market, suffering a loss of $100 million in the process.
As market tempers simmered, the company initiated the process of reintroducing the product into the market. According to Moore (2012), the company
had to make drastic changes in the way they packaged, sold, and advertised Tylenol. Firstly, they moved to add tamper–resistant packaging to each
Tylenol bottle. Secondly, they reviewed product prices downwards and introduced coupons for customers. Lastly, the company hired thousands of sales
representatives that went around the country giving medical presentations.
After the 2010 recall, the next form of response was initiating an immediate discontinuance of transporting ... Show more content on Helpwriting.net ...
However, producers must be regulated by the government. In this case, lawmakers and the FDA are tasked with protecting society from exploitation.
On the other hand, consumers also exercise their voice. If consumers become dissatisfied with a product, their voice will be heard in today's social
media environment. Therefore, it is the obligation of governmental bodies like the FDA, Congress, as well as top business executives to protect
consumers in society.
Effects the Political and Regulatory Environment Had on Tylenol's Reaction In both scenarios, McNeil Consumer Healthcare had to react in a way
that showed concern over the safety of their products. The presence of the FDA ensured that the company did not take matters for granted. The
government too intervened, especially in 2010. Congress moved to put pressure on the company to own up to its responsibilities Key Ethical Issues In
the 1982 scenario, the company reacted well. They put the needs of the customers first. However, in 2010, the public and authorities were forced to
intervene, raising questions of whether the company harbored concern for the safety of its

The Success of Tylenol Essay
The Success of Tylenol
During the 1900's, the McNeil company developed and established Tylenol into a well known and recommended analgesic. It has become recognized
world wide as a safe brand of acetaminophen. The name Tylenol has become identified as a trusted, safe drug that people can easily purchase over the
counter for their ailments. Tylenol is still recommended by doctors even though there was a cyanide scare in the history of the company. It has been
discovered by my independent survey that consumers use Tylenol for their pet's needs also.
Through the many years that Tylenol has been on the market, it has been a highly recommended analgesic by doctors. Reports show that doctors
recommend Tylenol for... Show more content on Helpwriting.net ...
This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by
drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption.
According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty–five percent
of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By
February 1983, Tylenol had regained a twenty–four percent share of the market(Diary of an Amazing Comeback). In the 1990's, Tylenol again reached
its thirty–five percent of the market which at this time accounted for a two billion dollar market(Laurels: The National Business Hall of Fame,
Fortune). By regaining their share of the market, this demonstrated that the consumers had faith in the McNeil company's ability to produce safe and
trustworthy products, i.e. Tylenol, for their comfort and happiness.
In my independent survey, it was noted that a person used Tylenol products for their animal needs as well. Even though it has a high level of safety in
people, it is frequently misused and overdosed in animals. Tylenol is listed

The Tylenol Crisis
Although Johnson and Johnson was a big company at the time of the Tylenol crisis, the company has never faced a complicated problem as the one that
Tylenol was affronting at the time. In addition, there were no evidences or records of any other similar problem, neither in the pharmaceutical industry
nor in the food industry. The lack of background on that kind of situation represented at the time a big challenge for the company.
Tylenol was one of the most spectacular success stories in the pharmaceutical industry, because in about 6 year period, the product increased revenue
from $50 million in 1975 to more than $350 million in 1981. In 1960 the company promoted Tylenol among doctors and pharmacists as an alternative
pain reliever. By 1981, before the Tylenol crisis, the company had 35% market share on the analgesic market, and the company was targeting to
achieve 50% for the year 19861. The chart below shows the total revenue growth for Tylenol from 1975 to 1981:
Without any prior experience, the company reacted very well to the problem and handle the crisis in a way that the company did not lose credibility
and kept credibility among the customers. The company did 5 main activities that help the firm to maintain credibility and to manage the crisis. The
first one was to be forthcoming and ... Show more content on Helpwriting.net ...
Johnson and Jonson recall around 31 million bottles of Tylenol from the market. That represented to the company a financial impact of around $100
million. Even though, the company received some advises from FDA and FBI to do not overreact, the company decided to do not exposure people
and take the financial risk. That action helped the company to build trust among customers and distributors. "The FBI didn't want us to do it," explains
Burke, "because it would say to whomever did this, 'Hey, I'm winning, I can bring a major corporation to its knees.' And the FDA argued it might
cause more public anxiety than it would

Tylenol And Acetylsalicylic Acid Lab Report
As previously said, the experiment was about finding out chemical components in Tylenol and Anacin, the task was to find which of those compound
contains acetaminophen and acetylsalicylic acid. Two tablet of Tylenol and Anacin were given and crushed in two different mortar and pestle in order
to avoid cross contamination. When taking a sample of both compound out of mortar, two very clean spatula were used to put the powder in the test
tube and then added 2.5 ml in each test tube of 50/50 mixture of ethanol and methylene chloride solvents. The mixture were stirred by using a clean
glass rod for few minutes to get a well dissolved mixture. In addition to both solution already made, two more compounds were provided:
acetaminophen and acetylsalicylic... Show more content on Helpwriting.net ...
After realizing that the solvent moved up in Вѕ the TLC plate was removed and marked where the solvent reached by using a pencil. The next step
was spotting under UV light, and draw around different spot appeared. The Rf value obtained, showed a close range between Tylenol and
acetaminophen, and between Anacin and Acetylsalicylic acid (Aspirin). This combination were also used in Co– spotting where on TLC plate, only
two dots were drawn and placed a sample of acetaminophen overlapping Tylenol and Anacin overlapping aspirin on a second spot, and then used
UV light gave two spot as predicated. Throughout this experiment possibly some error could have happened, like not putting the a lid on developing
chamber as soon as possible, the solvent dried so fast when removed from glass jar this could have caused error in drawing a line in the wrong place
and therefore interfering with our Rf values. TLC experiment are useful in biochemical analysis in separation of biochemical metabolites or constituent
from its body fluids, blood plasm, and urine. TLC can be used in pharmaceutical industry for detection of impurity in a pharmacopoeias chemical (TLC

Before The Tylenol Crisis
Introduction
In January 1886 a renowned family business, Johnson & Johnson was founded in New Brunswick, New Jersey, by Robert Wood Johnson along with
his brothers James Wood Johnson and Edward Mead Johnson. These three recognized physicians were inspired at the time by Joseph Lister, who was a
pioneer of antiseptic surgery, seized the opportunity and started the company. This Company was established at a time when sterile surgical practices
were deficient in the medical field. The success of their medical products, including sterile sutures and dressing materials, allowed the young company
to grow rapidly. Thus, Johnson and Johnson today emerged from a small company that made surgical dressings into a multinational pharmaceutical
giant.
Case Summary
Based on a controversy in 1982 Johnson & Johnson, parent company of McNeil Consumer Products Company which makes ... Show more content on
Helpwriting.net ...
However, immediately after the cyanide poisonings, its market share was drastically reduced to approximately 7 percent. Investigations at the time
revealed that once the product reached the shelves, some of them were removed from the shelves, tampered and contaminated with deadly cyanide
ingredients and then resealed, repackaged and replaced on the shelves by unscrupulous persons for motives unknown in pharmacies and grocery
stores, causing the deaths. This crisis resulted in a recall of the Tylenol products on the market and Johnson & Johnson's executives had to weigh
several pressing issues for example, the loss in its market share that made it difficult for the company to take a decision in the cyanide crises. This
recall could further seriously put a dent in the intangibles; that may lead to the loss of public confidence and damage to the brand. The competition in
the analgesic market was fierce and as such competitors would try to make Tylenol's loss their

Tylenol Pill Case
How many of you have taken a tylenol pill. What if you died days after taking them, what about hours, minutes, seconds. This is what happened in
Chicago 1982 after someone got tylenol pills and poisoned them with 100 to 10000 times the fatal dose. Seven people were killed and more poisoned
bottles were found after this. One family and other individuals were found dead because of this. In total it ended up being seven dead. No one was
ever convicted for the murders, but three people were suspects in the investigation.
The first suspect was James W. Lewis. He was a con–artist and his handwriting was found to match the two letters to the white house as treats. The
first letter sent was threatening the white house to continue the poisonings and the second was also threatening the white house that he was going to
bomb it. The only problem about this suspect was that he was in New York for about 27 days before the murders. This is a problem because the
cyanide which was the poison used would have eaten throughout the capsules. The poison would have been needed to be planted up to a day before
the murders. Some people think he got a ticket from New York to Chicago then got a taxi planted the fake pills in the bottles then got another ticket and
got out of there. ... Show more content on Helpwriting.net ...
No real evidence was found, but he got drunk at a bar and he started saying some weird things about the murders and the poisonings. He also had a
nervous breakdown when he was informed that he was a suspect. He was let off the hook, but then he shot and killed who he thought was the
bartender. He did this because he thought he was the person who turned him in. It ended up being a random pedestrian who wasn't at the bar that night.
He was convicted as the tylenol killer, but he was convicted for 2nd degree murder, sentenced to thirty years but only served

The 1982 Tylenol Scandal Crisis
Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it
was also a large income earner that commanded nearly 15% of the company's total profits. That being the case, the 1982 crisis was not only a big
blow to the brand, but also to the company as a whole. The crisis jeopardized the company's existence; putting at risk a multi million investment which
the investors had a lot of faith in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not, the company had to
act swiftly to counter the legal issues which were ensuing and mitigate huge impending losses. It was really a trying moment for the top management of
Johnson & Johnson and more so to the CEO, James Burke, who faced the toughest test of his managerial career during this time. Though the crisis was
amicably solved, there were some legal issues that were imminent and some valuable lessons learnt from the episode.
Legal Issues Surrounding 1982 Tylenol Scandal
In both developed and underdeveloped economies, there is a need to put regulations which ensure that profits are not abnormally earned at the expense
of the innocent clients. It is therefore the mandate of the territorial authorities to put in place measures that introduce checks and balances in all trades.
The respective companies or business must also follow the same suit lest they find themselves in the crossroads of law. However,

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