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MICE Case study

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Each student will be assigned an international MICE destination. The student is expected to research the destination and prepare a one page summary of the MICE destination (submitted in class January 26, no later). Any resources provided by the instructor must be returned at this time. Your grade will consist of 2 parts: 1. One page Summary (do not copy/paste) featuring • Brief Intro (location, stats, etc.) • Highlight the MICE venues • Future of MICE for this destination/new projects 2. Individual Quiz regarding your destination Your Destination is ________________________________

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Unit-IV- Pharma. Marketing Channels.pptx
 

MICE Case study

  • 1. Each student will be assigned an international MICE destination. The student is expected to research the destination and prepare a one page summary of the MICE destination (submitted in class January 26, no later). Any resources provided by the instructor must be returned at this time. Your grade will consist of 2 parts: 1. One page Summary (do not copy/paste) featuring • Brief Intro (location, stats, etc.) • Highlight the MICE venues • Future of MICE for this destination/new projects 2. Individual Quiz regarding your destination Your Destination is ________________________________