1. SMART SELLING
Presented By-Pradeep Tiwari
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2. ABC of sales…….any idea?
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3. What is SMART selling ?
S = Specific
M = Measurable
A = Achievable
R = Relevant
T = Time-bound
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4. 3C’s of Sale
Customer Centricity
Customer Commitment
Credibility
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5. Principles of Selling
Make a good personal impression
Know your product or service
Believe in your product or service
Know your customers
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6. Attitude of Smart Salespeople
Do not sell, let the customer buy
Keep your customers happy, they will keep you in business
Have patience
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7. Turn Objections Into Advantages
Consider objections as opportunity
Your solution is sufficient to convince
customer
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8. Use Technology to Sell
Web site
Email & blogs
Webinars & audio conferences
Digital planners & sales software
PDAs for order placement & inquiries
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9. Customer Complaints are Valuable
Acknowledge complaints and criticism
Action is better than reaction
Do not hide things
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10. Market Research
Include brief market surveys with purchases
Ask selected customers to fill out longer surveys
Confirm customer satisfaction regularly
Keep customer records
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11. Business Relationship
Treat every customer as special customer
Never lose trust
Regular follow-ups
First attain customer then retain him
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12. Conclusion
Always keep your customer happy …..
They will keep us in business!
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14. Happy SMART Selling!!!
Thank You
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