The document outlines 10 essential brand strategies for sales success, including getting a system to find and engage customers, understanding customers to identify their needs and triggers, being clear on the target customer, using features and benefits to illustrate the brand experience, securing meetings, embodying the brand through communication, asking the right questions, closing early and often, keeping the sales pipeline filled, and maintaining confidence and normalcy in interactions. It also recommends books on selling and provides tips for salespeople.

1. The 10 Essential Brand Strategies for Sales Success UNMATCHED Denise Patrick Phil Morabito

3. #1- Get a System Make it simple: Find your customers Prepare to talk to them Show them your brand Help them buy Make sure they use your product or service and EXPERIENCE YOUR BRAND!

4. #2 – Understand Your Customer How do they think? What triggers their buying decision? Who influences them? Entrepreneur or big department?

5. #3 – Be Clear Who They Are List the names Keep it simple Where do they hang? How do you get to them?

6. #4 – Features Tell/Benefits Sell Features tell/brands sell Use bridging statements to demonstrate your brand Customize to audience

7. Cold call is a no call You gotta like the warm call Understand their business; send them something that will illustrate your brand experience Plan your experience with your prospect #5 - Approaches

8. #6 – Secure a Meeting Ask for a few minutes Be specific on the time Be confident Pre-meeting assignment

9. #7 – You ARE Your Brand Body language = 55% Tone of voice/inflection = 38% Words / content / logic = 7% Total = 100%

10. #8– Ask the right questions There are three types of questions that will lead you right to a sale: Fact finding Need finding Benefit finding

11. #9– Close early and often There are three types of objections: They don’t believe you They don’t understand how it works They don’t need you

12. #10– Keep the pipeline filled Find more suspects Turn them into prospects Get them to proposals Blow them away Close and win the day!

13. Tips & Pointers It’s not easy, get over it You are a brand ambassador all the time You don’t ask, you don’t get Confidence is a killer Never be desperate Throw the pen

14. Tips & Pointers Act like a normal person They have to qualify to be your customer Be willing to say no Value is what they buy It’s always about emotion

15. Recommended Books The Accidental Salesperson by Chris Lytle Selling the Invisible by Harry Beckwith The Little Red Book of Selling by Jeffrey Gitomer

17. Q & A