PRODUCT LIFE CYCLE         Presented BY:-                    pradeep kumar             tiwari
A companys Marketing strategy must change as the     product, market, and competitors change over the     PLCTo say that a...
The Product Life Cycle (PLC) has Five Stages1) Product development Begins when the company develops a new-  product idea...
2) Introduction Low sales High cost per customer acquired Negative profits Little competition
3) Growth Rapidly rising sales Average cost per customer Rising profits Growing competition
4) Maturity Sales peak Low cost per customer High profits Competition begins to decline
5) Decline Declining sales Low cost per customer Declining profits Declining competition
Product Life-Cycle Stages
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Product life cycle

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Product life cycle

  1. 1. PRODUCT LIFE CYCLE Presented BY:- pradeep kumar tiwari
  2. 2. A companys Marketing strategy must change as the product, market, and competitors change over the PLCTo say that a product has a life cycle is to assert four things:1. Products have a limited life.2. Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.3. Profits rise and fall at different stages of the product life cycle.4. Products require different marketing, financial, manufacturing, purchasing, and human resource
  3. 3. The Product Life Cycle (PLC) has Five Stages1) Product development Begins when the company develops a new- product idea Sales are zero Investment costs are high Profits are negative
  4. 4. 2) Introduction Low sales High cost per customer acquired Negative profits Little competition
  5. 5. 3) Growth Rapidly rising sales Average cost per customer Rising profits Growing competition
  6. 6. 4) Maturity Sales peak Low cost per customer High profits Competition begins to decline
  7. 7. 5) Decline Declining sales Low cost per customer Declining profits Declining competition
  8. 8. Product Life-Cycle Stages
  9. 9. Thank you….
  10. 10. Any Question ?

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