Analysis of Egypt,Turkey and Gulf countries for the purpose of business

1. GLOBAL STRATEGY
ASSIGNMENT 2
SUBMITTED TO: SUBMITTED BY:
Dr. Hemraj Verma Pradeep Kumar Tiwari
Enroll No.-1103102183

2. PRODUCT -LEATHER GOODS
COUNTRY – 1) TURKEY
2) EGYPT
3) GULF COUNTRY
PESTEL ANALYSIS
TURKEY EGYPT GULF COUNTRY
POLITICAL stable stable stable
ECONOMIC stable moderate stable
SOCIAL favorable favorable favorable
TECHNOLOGICAL favorable favorable favorable
LEGAL favorable favorable favorable
TURKEY
1)Turkey officially the Republic of Turkey is a Eurasian country, located mostly on
the Anatolia in Western Asia and on East Thrace in South-eastern Europe.
2) Population around 75,037,493
3) GDP 8.50
4) Leather was cheap, due to easy import condition.
5) Skilled labour was easily available.
6) They are going to target U.S. market (The USA is the biggest market for imported leather
products, with an expenditure of $27.9 billion and 23% of the world demand)
EGYPT
1)Egypt is transcontinental situated mainly within North Africa, with its Sinai
Peninsula forming a land bridge in Southwest Asia. Covering an area of about 1,010,000
square kilometres (390,000 sq mi), Egypt is bordered by the Mediterranean Sea to the north,
the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south
and Libya to the west.
2) Population around 84,833,155
3) GDP 1.80 in 2011 but now GDP was stable.

3. 4) Import and export condition was good
5) Skilled labour were easily available
GULF COUNTRY
1)The Gulf Country is the name given to the region of woodland and savanna grassland
surrounding the Gulf of Carpentaria in north western Queensland and eastern Northern
Territory on the north coast of Australia.
2) Population around 42,100,000
3) GDP $1.386 trillion