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SHOE INDUSTRY
Submitted To:- Submitted By:-
Dr. Abhishek Raizada’s Pradeep Kumar Tiwari
COMPANY HISTORY
Bata India is the largest retailer and leading manufacturer of footwear and is a part of the bata
shoe org...
PEST ANALYSIS
1) POLITICAL
1. Recent merger between addidas and reebok
2. Use of leather to make shoe by bata (red tape)
3...
PRODUCT & SERVICES
PRODUCTS
SERVICES
PERSONALISED SERVICES
• Qualified and enthusiastic salesualified and enthusiastic sal...
PRODUCT ASSORTMENT
• Bata Collections target a wide range of customers and offer an excellent price-quality
ratio
CLEAR PRODUCT MERCHANDISING
• Easy-to-shop store layouts with clear product displays by category and by style.
GUARNTEED CUSTOMER SATISFACTION
Accept any defective item for repair, refund or exchange at any retail location within the...
STP (for kids )
1)SEGMENTATION
• Kids up to 14 years of age.
Casual: Bubble Gummer
TARGETING
Kids of middle & upper class ...
• Attractive
• Fashionable
School Shoes: North Star & Tiger
up to 14 years of age
• Children of lower middle class to uppe...
Shoe industry (bata) pest analysis
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Shoe industry (bata) pest analysis

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PESTEL analysis of BATA industry

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Shoe industry (bata) pest analysis

  1. 1. SHOE INDUSTRY Submitted To:- Submitted By:- Dr. Abhishek Raizada’s Pradeep Kumar Tiwari
  2. 2. COMPANY HISTORY Bata India is the largest retailer and leading manufacturer of footwear and is a part of the bata shoe organization. Incorporated as bata shoe company pvt . Ltd. In 1931,the company was set up initally as a small operation in konnagar (near kolkata) in 1932. The company went public in 1973 when it change its name to bata india ltd. Today ,bata india has established itself as india largest footwear retailer.The company also operate a lare non-retail distribution network through its urban wholesale division and caters to millions of cutomers through over 30,000 dealers. COMPANY PROFILE BATA india ltd. Is engaged in the business of manufacturing and accessories through its retail and wholesale network.the company operates in two segments -1.footwear & 2. accessories and investment in joint venture for surplus property development. its product include leather footwear ,rubber/convas footwear & plastic footwear.
  3. 3. PEST ANALYSIS 1) POLITICAL 1. Recent merger between addidas and reebok 2. Use of leather to make shoe by bata (red tape) 3. Leaser demand for sport shoes in india 2) ECONOMIC 1. Maeginal share of 2.44 % in globle trade worth us$m97.606 billion 2.Estimated target of 12 billion $($7billion for export & $5billion from domestic) 3. Growing middle class and growing buyer leading customers to look for branded shoes 3) SOCIAL 1. Lifestyle trends-upward shift 2.Consumer attitude and opinions changing favourably towards branded shoes 4) TECHNOLOGICAL 1.Competing technology development 2.Consumer buying mechanisms 3.Innovation potential
  4. 4. PRODUCT & SERVICES PRODUCTS SERVICES PERSONALISED SERVICES • Qualified and enthusiastic salesualified and enthusiastic sales associates who take customers’ satisfaction to heart.satisfaction to heart.
  5. 5. PRODUCT ASSORTMENT • Bata Collections target a wide range of customers and offer an excellent price-quality ratio
  6. 6. CLEAR PRODUCT MERCHANDISING • Easy-to-shop store layouts with clear product displays by category and by style.
  7. 7. GUARNTEED CUSTOMER SATISFACTION Accept any defective item for repair, refund or exchange at any retail location within the country of original purchase. Requests for refund or exchange should be made within 30 days of purchase
  8. 8. STP (for kids ) 1)SEGMENTATION • Kids up to 14 years of age. Casual: Bubble Gummer TARGETING Kids of middle & upper class families. 2)POSITIONING • Superior quality • Soft
  9. 9. • Attractive • Fashionable School Shoes: North Star & Tiger up to 14 years of age • Children of lower middle class to upper class families STP( for men product) 1)SEGMENTATION: Men above 14 years of age. Target Wear: Formal 2)TARGETING Its main target is high school students to working executives. Economic Status Brand/s Upper Bata, Hush puppies, Lee cooper Upper Middle Bata, I D Middle Bata, North Star 3)POSITIONING 1. All brands are positioned as comfortable and durable. 2. Brands for Upper middle class and above are positioned as shoes looking elegance & class, having new technology, more comfortable finishing and better material. STP (for women product) 1)SEGMENTATION Women above 14 years of age belonging to the social class & quot; middle class and above & quot. 2)TARGETING It is targeted for adult students and working women. 3)POSITIONING All brands are positioned as comfortable, durable, trendy and modern.

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