1. Proposal
1
Working Title:
Harry .T. Docwra’s Guide to Movies
Product’s Purpose:
To interest people into going to see certain movies
Genre:
Entertainment
Movie Magazine
Content
Will talk about all superhero films that are coming out this year.
There is no story to it.
Audience:
Most of the films that are being used will have a 12+ rating, so will probably be targeted at that age
range, mainly male but not specific. The psychographic is balanced and the social status middle
class.
I will approach this audience by discussing films and actors that might be inspiring to other people.
Legal & Ethical Considerations:
My magazine will not have anything offensive featured in it.
The magazine will be aimed at 12-18 audiences/readers.
The magazine will have nothing to do with religion.
I am featuring films made by other studios but will reference said studios.
My product will have its own content and not steel from others.