The digipak for Marina and the Diamonds' album "The Family Jewels" has a retro, 1950s artistic style. On the front cover, a close-up of Marina's face is featured, focusing attention on her and showing her 1950s-inspired makeup. The background features a faded floral pattern to emphasize the old-fashioned effect. The typography uses bold sans-serif fonts to make the text appear eccentric, as desired by the band. On the inside, another close-up of Marina shows her 1950s makeup and pose. The back cover again features Marina with unusual body language, representing her laid back personality.
2. The digipak for Marina & the diamonds album ‘The Family Jewels’
has a very artistic and retro style. On the front cover, a close-up
shot of Marina has been used and presents the artist as to be lying
down and therefore only her face is positioned within the centre
of the frame. This is significant as the audience's attention is
focused only on Marina.
Also, Marina is shown to be giving the audience direct address,
which makes the album more personal and encourages the
audience to purchase her album. Also it enables us to notice her
1950s’ inspired makeup and airbrushed skin, which was a
stereotypical appearance for Poster girl during this era. The
reason for this is perhaps due to Marina wanting to be represented
as retro and eccentric and this is shown via the artist's
appearance and style.
3. The background of this image is a stereotypical,1950s’
inspired, floral pattern, which almost looks like the
fabric has faded , again emphasising the old-fashioned
effect. The reason for this may be due to Marina
wanting to present herself as unique and different to
the other mainstream, generic artists dominating the
current charts. Furthermore, this particular style of
advertisement could also inform the audience about
the band's genre of music, which happens to be, indie
pop.
4. The typography includes the text 'Marina & the
diamonds' directly above the main band members
face. Therefore this makes the text more eye-
catching due to it being within the centre of the
frame , in a bold size and in the colour white.
Also, the sans-serif font, makes the text look like
it has been written in a free hand style and
therefore makes the text appear more eccentric,
which is what the band wanted would have aimed
for. In addition, the album's name; 'The Family
Jewels' is also featured above the band's name
and is again shown to be written in the same style
of text/font, and although this text seems to
appear smaller, it is still eye-catching and
effective.
5. The CD disk for the album is very simplistic
and shows no sign of colour. The reason for
this may be due to the digipak’s style being
inspired by the 1950’s and therefore CD’s
wouldn’t have been introduced then, which is
why the CD is very basic an plain.
In addition, a close-up shot has also been
used to present Marina on the inside image.
Again, this image enables us to notice her
1950s’ inspired makeup and airbrushed skin
and the band member is shown to be posing
her fingers in a gun shape, which could
represent her as having an attitude.
6. On the back of the album, Marina is again
presented leaning her head back and looking to the
right-hand side. This body language is fairly
unusual and represents her personality as perhaps
laid back and down to earth, again which is
stereotypical behaviour for an indie-pop artist.
The typography on this image lists the tracks
featured on her album, although, again the text is
shown to be curving around her head. This
therefore is eye-catching due to this original style.
Furthermore, this text is the colour white and in a
serif font, therefore this engages the audience due
to it standing out against the background.
