2. Background history –The
Field
• The Field (launched 1853) within a year became the
largest newspaper in Europe, with 24 pages.
• Had its own correspondent throughout the Crimean War.
• November 18, 1854 issue ran a series of personal
narratives of those who took part in the Charge of the
Light Brigade.
3. Background history -The
IPC
• Have three publishing divisions; IPC Connect, IPC
Inspire and IPC Southbank.
• Formed in 1963 following the merger of the UK's three
leading magazine publishers - George Newnes, Odhams
Press and Fleetway Publications -magazines created 5
years later.
• Country Life, Horse & Hound, Shooting Times, Yachting
World, Amateur Gardening, Cycling Weekly, Amateur
Photographer and The Railway Magazine*.these are the
main 8 IPC titles that are still well known today.
4. Both
• It joined the IPC stable in 1994 –which took the IPC even
further in history.
5. Audiences
• They engage with 26m UK adults - almost two thirds of
UK women and 42% of UK men. Our award winning
portfolio of websites reaches over 25 million users
globally every month.
• In partnership with its consumers, advertisers, business
partners and employees to deliver exceptional
value, service, innovation and creativity.
• Focuses on community, education and environment
• Websites reach over 25 million users globally every
month.
6. Why would the IPC be a good choice as
a publisher for a music magazine and
why?
