1. International Publishing
Corporation
By Hanaf Iftakhar

2. • The Field (launched 1853) within a year became the
largest newspaper in Europe, with 24 pages.
• Had its own correspondent throughout the Crimean War.
• November 18, 1854 issue ran a series of personal
narratives of those who took part in the Charge of the
Light Brigade.
Background history –The
Field

3. • Have three publishing divisions; IPC Connect, IPC
Inspire and IPC Southbank.
• Formed in 1963 following the merger of the UK's three
leading magazine publishers - George Newnes, Odhams
Press and Fleetway Publications -magazines created 5
years later.
• Country Life, Horse & Hound, Shooting Times, Yachting
World, Amateur Gardening, Cycling Weekly, Amateur
Photographer and The Railway Magazine*.these are the
main 8 IPC titles that are still well known today.
Background history -The
IPC

4. • It joined the IPC stable in 1994 –which took the IPC even
further in history.
• Together they have a more wider age group to aim their
magazines at and different genres of music magazines.
• Together they can publish more music magazines which
gives them a chance to expand and become more popular.
Both
Here are just
some of the
magazines they
have published.

5. • They engage with 26m UK adults - almost two thirds of
UK women and 42% of UK men. Our award winning
portfolio of websites reaches over 25 million users
globally every month.
• In partnership with its consumers, advertisers, business
partners and employees to deliver exceptional
value, service, innovation and creativity.
• Focuses on community, education and environment
• Websites reach over 25 million users globally every
month.
Audiences

6. • The IPC would be a good choice of music magazine
because they have joined with a more earlier publisher
which means that they have a joined background history
and become more known to a wider range of audiences.
Why would the IPC be a good choice as
a publisher for a music magazine and
why?