Big Bazaar Case study 2009

42,742 views

Published on

This PPt tries to analyse Big Bazzar with the help of Marketing strategy models.

12 Comments
42 Likes
Statistics
Notes
No Downloads
Views
Total views
42,742
On SlideShare
0
From Embeds
0
Number of Embeds
346
Actions
Shares
0
Downloads
3,312
Comments
12
Likes
42
Embeds 0
No embeds

No notes for slide

Big Bazaar Case study 2009

  1. 1. 08/16/09 Big Bazaar XIDAS, Jabalpur Big Team Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
  2. 2. What is Retailing <ul><li>The term “Retailing” refers to any activity that involves a sale to an individual customer. </li></ul><ul><li>Retailing is the interface between the producer and the individual consumer buying for personal consumption. </li></ul>08/16/09 Big Bazaar XIDAS, Jabalpur
  3. 3. Size of Indian Retail 08/16/09 Big Bazaar XIDAS, Jabalpur Source : http://www.indiaretailing.com/india-retail-report.asp Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
  4. 4. 08/16/09 Big Bazaar XIDAS, Jabalpur Kuber complex Varanasi
  5. 5. 08/16/09 Big Bazaar XIDAS, Jabalpur About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
  6. 6. Porter’s five force model 08/16/09 Big Bazaar XIDAS, Jabalpur
  7. 7. Analysis 08/16/09 Big Bazaar XIDAS, Jabalpur 5 Forces Analysis Rivalry among the competitor <ul><li>Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc </li></ul>Threat of entrants <ul><li>FDI policy not favorable for international players. </li></ul><ul><li>Domestic conglomerates looking to start retail chains. </li></ul><ul><li>International players looking to foray India. </li></ul>Bargaining power of supplier <ul><li>The bargaining power of suppliers varies depending upon the target segment. </li></ul><ul><li>The unorganised sector has a dominant position. </li></ul><ul><li>There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. </li></ul>Bargaining power of buyers <ul><li>Consumers are price sensitive.. </li></ul><ul><li>Availability of more choice. </li></ul>Threat of substitutes <ul><li>Unorganized retail </li></ul>
  8. 8. Customer Segmentation <ul><li>Big Bazaar targets higher and upper middle class customers. </li></ul><ul><li>The large and growing young working population is a preferred customer segment. </li></ul><ul><li>Big Bazaar specifically targets working women and home makers who are the primary decision makers. </li></ul>08/16/09 Big Bazaar XIDAS, Jabalpur
  9. 9. Life cycle of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur SALES
  10. 10. 08/16/09 Big Bazaar XIDAS, Jabalpur M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High
  11. 11. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
  12. 12. 1.Product Mix 08/16/09 Big Bazaar XIDAS, Jabalpur
  13. 13. Product Mix Cont.. 08/16/09 Big Bazaar XIDAS, Jabalpur ELECTRONICS BAZAAR <ul><ul><li>Television sets </li></ul></ul><ul><ul><li>Washing Machines </li></ul></ul><ul><ul><li>Refrigerator </li></ul></ul><ul><ul><li>Personal Care </li></ul></ul><ul><ul><li>mBazaar </li></ul></ul><ul><ul><li>Microwaves </li></ul></ul><ul><ul><li>Small Appliances </li></ul></ul><ul><ul><li>Laptops </li></ul></ul><ul><ul><li>Computer Accessories </li></ul></ul><ul><ul><li>Kitchen Appliances </li></ul></ul>FASHION & JEWELLERY <ul><li>Footwear Bazaar </li></ul><ul><li>Beauty Care </li></ul><ul><li>Navara </li></ul><ul><li>Star Parivar </li></ul><ul><li>Meena Bindre </li></ul>FURNITURE BAZAAR <ul><li>Living Room </li></ul><ul><li>Bed Room </li></ul><ul><li>Kitchen </li></ul><ul><li>Dinning Rooms </li></ul><ul><li>Kids Room </li></ul><ul><li>Been Bags </li></ul><ul><li>Paintings </li></ul><ul><li>Decorative Items </li></ul>CHILD CARE & TOYS <ul><li>Kids Wear </li></ul><ul><li>Toy Bazaar </li></ul><ul><li>Stationary </li></ul><ul><li>Child Care </li></ul>OTHER SERVICES <ul><li>Mr. right </li></ul><ul><li>Bakery </li></ul><ul><li>Loot Mart </li></ul><ul><li>Tulsi </li></ul><ul><li>Future Money </li></ul><ul><li>Future Generally </li></ul>
  14. 14. 2.Pricing <ul><li>Value pricing </li></ul><ul><li>Promotional pricing </li></ul><ul><ul><ul><li>Low interest financing </li></ul></ul></ul><ul><ul><ul><li>Psychological discounting </li></ul></ul></ul><ul><ul><ul><li>Special event pricing </li></ul></ul></ul><ul><li>Differentiated Pricing </li></ul><ul><ul><ul><li>Time pricing </li></ul></ul></ul><ul><li>Bundling </li></ul>08/16/09 Big Bazaar XIDAS, Jabalpur
  15. 15. Psychological pricing 08/16/09 Big Bazaar XIDAS, Jabalpur
  16. 16. Time pricing Value Pricing 08/16/09 Big Bazaar XIDAS, Jabalpur
  17. 17. Bundling 08/16/09 Big Bazaar XIDAS, Jabalpur
  18. 18. 3.Place 08/16/09 Big Bazaar XIDAS, Jabalpur BIG BAZAR INDIA <ul><li>Number of out let- 104; </li></ul><ul><li>Located at main city-tier I & tier city-II; </li></ul><ul><li>Area-10,000sq ft- 120000 sqft; </li></ul><ul><li>High street area of city; & </li></ul><ul><li>Approachable destination. </li></ul>
  19. 19. 4.Promotion 08/16/09 Big Bazaar XIDAS, Jabalpur
  20. 20. 08/16/09 Big Bazaar XIDAS, Jabalpur PROMOTION
  21. 21. 5.People <ul><li>Well trained staff; </li></ul><ul><li>Appearance; </li></ul><ul><li>Empowered individual; </li></ul><ul><li>Encouraged to think out of box; & </li></ul><ul><li>Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing) </li></ul>08/16/09 Big Bazaar XIDAS, Jabalpur
  22. 22. 6.Physical Evidence 08/16/09 Big Bazaar XIDAS, Jabalpur
  23. 23. 7.Process 08/16/09 Big Bazaar XIDAS, Jabalpur
  24. 24. Positioning 08/16/09 Big Bazaar XIDAS, Jabalpur High service low service Low price High price
  25. 25. Organization value and customer value 08/16/09 Big Bazaar XIDAS, Jabalpur
  26. 26. 08/16/09 Big Bazaar XIDAS, Jabalpur Guerrilla marketing strategy
  27. 27. Future strategy of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)
  28. 28. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing strategy Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product
  29. 29. 08/16/09 Big Bazaar XIDAS, Jabalpur Thank You

×