Understanding of Business of Content
Target audience & its needs analysis
Customization/versioning of content for the specific audience/clients
Understanding of pre-press & production
Understanding of P&L for the magazine
Utilization of resources in cost effective manner
Dummy or sample issues for sales pitch
Better Photography, PhotoImaging, CHIP Specials, Smart Computing
Series, Digit, Nikon Booklet etc.
Competitive Research & Analysis
Competitive product researches
Ad-Edit analysis for various media product
Critical editorial content analysis
Product Post Mortem
Designing & Analyzing Readers' Research Survey
Keeping eye on Indian Magazine Market
Critical Review on New Releases
How to create an identity of your magazine based upon the study
on covers from various publications
Better Photography, Smart Computing, 50 Hindi
Magazines, Overdrive, Forbes, Entrepreneur, Various new launches etc.
Product Conceptualization & Launch (or Re-launch)
Product creation & launch
Redesigning or repositioning the existing product
Making editorial floor plan
Dummy preparation & dry tests
Creating editorial traits of the product
Better Photography, PhotoImaging, Smart
Computing, CHIP, Overdrive, Digit Hindi, Dummy for CHIP Hindi etc.
Content Presentation & Product Positioning
Conceptualization of a product right from scratch
Defining the Personality of the Product
Philosophy for making the covers for magazines
Creating Identity of the Product
Final Packaging for the POP
Special magazines, Pocket Guides, Customized booklets, Interactive
DVD, Packaging for Anniversary/Special issue etc.
Vision, Planning & Execution
Setting editorial goals
Day-to-Day plan with minute details
Setting timeline for execution to meet the goals
Thinking out of the box
Innovative ideas for special issues
Product launch plan
Annual editorial plan
Getting entire business chain informed to synchronize it with the
Multi-layer working model, Winathon, Buying guide special, Aerial
photography contest, Nikon Booklet, Team Photographs, Editorial
Developing & Implementing Systems & Process
Work Flow Design
Style Sheets for Writers-Designers-Desk
Editorial Structure Manuals
Product Testing Benchmarks
Evaluation for the process implementation
Getting entire business chain in sync with edit plan
10 commandments, Guide lines excel sheets, Better
Photography, PhotoImaging, Product testing methodology, Smart
Computing, CHIP, Overdrive, Digit Hindi etc.
Product Redesign & Documentation
Creating USP for existing Product
Defining & Creating Detailed Style Sheet
Overdrive, Better Photography, PhotoImaging, CHIP, Smart
Computing, Digit Hindi etc.
Product Post Mortem & Improvement
Micro level post mortem on regular basis
Regular tweaking of content based upon Industry Dynamics-
Forbes, Entrepreneur, Overdrive, Better Photography, Smart
Computing, Careers 360, Femina, Aha Zindagi, Naukriguru etc.
Corporate Communication & Direct Marketing
Business Proposals & Presentations
Communication & Mailers for Distributors-Readers-Subscribers
Business Tie-ups for Content Syndication with various main stream
Newspaper Technology Supplement, LG phone booklet, Internal Business
presentations for launching new products, Content syndication with
newspapers, Editor letters to readers/distributors etc.
Team Building & Training
Hiring the Right Talent
Editorial Exercises & Surprise Tests to Keep Team Sharp & Updated
101 Make Your Magazine Better, Writing effective head lines, Secrets of
making great covers, Best editorial practices, Language session for
Writing for Print, Online & Multimedia
Knowledge sharing through mailers-Writeups
Articles for other magazines
Web pages & blogs
Concepts for Interactive CDs for magazine
Content proposal for Yahoo
MSN and ZDnetIndia for their Hindi editions
Souvenir, Rotary journals, Infomedia
Connect, Digit, MediaJunction, MacWorld etc.
Passion for Content
Content Structure for Lifestyle Digital Technology Supplement for
Hindi News papers
360 degree content solution based upon YOGA
Content structure & guidelines for STAR TV's fortnightly magazine
Online Social and Professional Networking
Post Mortems & Critiques on various Publications
Dummies & Concept notes for News Papers
Unique TV Chat Show, TV News Hour…!
Working on dream project!
I edit magazines too!
What else do you expect from an editor?