2. WHO ARE WE?
Talimedia is a Township Media Specialist
That offers Marketing solutions to penetrate relatively
overlooked Mass Markets within Townships, in South Africa.
We provide Branding & Experiential Activation solutions to
assist companies to effectively communicate their brand
ethos and campaigns to these markets.
3. WHAT WE DO
• TALIMEDIA SERVICES
• MEDIA OWNER
• This department is the core of TaliMedia.
• It offers Advertising Platforms to companies that seek to communicate to Key
Township audiences , who are economically active and have large amounts
of disposable income particularly collectively.
• Implemented through essential Insights into Communities we operate in and
communicate marketing messaging to.
• TRANSIT MEDIA PLATFORM
• The Transit Media Advertising platform, allows Companies (SME’s-Blue Chip) to
Brand our fleet of 1300 Avanza Taxi’s, to run Marketing Communication
Campaigns, in Townships.
• What is also exciting about Taxi cabs is not only External but Internal
communication. Whereby brands can communicate to consumers, in transit
to points of purchase eg Malls, Shopping Junctions.
4. OPERATING CABS
• Highly effective
brand interaction
tool.
• Target market is kept
abreast with brand
innovations, promo’s.
• 20 Cabs over 3 months will travel 576 000KM.
• Translating to 14.4 million impacts.
5. • Officially recognized as a legal mode of public
transportation
• Safer and affordable
• Accessible
• Primary mode of transportation to get to any other
mode of public transportation
• Designated routes which do not extend beyond the
township, ensures frequency.
• Extends the life of your advertising campaign
• High impact, adding to big brand feel.
• The platform grabs attention and improves recall.
• Visual support to distributors within the region.
• Ideal for penetrating competitive markets.
• Great platform for imparting info, about promo’s
stores and new products.
• Geo-demographic relevance.
• The platform can be combined with other media
mediums to increase reach of campaigns.
• TaliMedia’s platform is particularly great with
frequency, hence the recall.
• Great tool for riving consumers to a particular point,
eg website, mobi site.
WHY AVANZA TAXI’S
6. WHAT WE DO
• TALIMEDIA SERVICES
• TRADITIONAL OUTDOOR BILLBOARDS PLATFORM
• Talimedia offers Traditional Outdoor Billboards, in
Key Hubs in Townships for Marketing
communication.
• Billboards that not only communicate key
messages but is able to deliver on Impact and
Reach.
• We are continuously looking for more sites,
particularly in new “Upper Townships & RDP
Housing Complex’s” So that we can extend on our
reach of 1.7 million people across South Africa.
• Traditional Outdoor, also accounts for Talimedia’s
Townships Murals.
• Which are highly sort after, in communicating in
the tone of the Township. “branded content”
7. WHAT WE DO
• Talimedia has billboards in the following Townships across South
Africa:
• Soweto, Diepkloof, Tembisa, Vosloorus in Gauteng.
• Currently constructing in Gugulethu, Nyanga and Langa in the
Western Cape.
9. WHAT WE DO
• TALIMEDIA SERVICES
• EXPERIANTIAL ACTIVATIONS PLATFORM
• The Activations platform, allows Brands to
communicate with their target audiences on the
ground.
• Executed through interactive Events,Promotions,
that are Client & Brief specific. Alternatively
created by Talimedia, based on the Brands
Objectives.
• An example of this is the work Talimedia is doing in
Telecommunication Sector with Blu & Vodacom.
• Whereby Talimedia has monthly events, that
educate existing customers about product
developments and benefits eg Sim Cards on
certain packages.
• Such as Discounted Rates too Funeral Policy
benefits which is big in Township Markets and huge
differentiator for the Network.
• With the overall Goal, of recruiting new subscribers
for Vodacom, within Townships.
10. VODACOMPROMO
• Essential Insights allow Talimedia to Reach larger Township audiences, due to the
understanding of nuances of Township life and the driving forces of the market.
11. COMMUNITY PROJECTS• Talimedia prides itself in the manner it gives back to the
communities it operate in.
• Providing much needed financial assistance to many
families, that often only have a Government Grants to
survive on.
• Achieved through rental fees being provided to families
that have our Billboards, as partners of Talimedia.
• Talimedia also supports local business’s eg Billboards are
constructed in the townships by highly professional SME’s.
• Murals are a great platform for Talimedia, as it allows us to
connect with Youth in Arts & Culture within townships.
• Again providing much needed financial support to Youth,
through the commissioning them to paint Advertising
Murals.
• Activations staff, are sourced from the communities we
operate in, allowing us to penetrate further into desired
target audiences due to insights.
• Therefore by working with Talimedia you do not only get,
campaign results but you also support families, local SME’s
and assist in developing the Township Economy.
13. TAXI INDUSTRY
• Geographic targeting is done, to
reduce wastage of any kind. ( Hubs
& Malls)
• Resulting in leads and sales taking
place.
• The taxi industry also enjoys the
luxury of penetrating uncluttered
environments, as they penetrate into
the heart of the communities.
• 84% of Taxi commuters are house
Hold Decision Makers.
• Taxi Branding is impactful and
generates high brand awareness.
• Affordable and Effective.
14. MARKET TRENDS
• Township travelling patterns are
changing frequently.
• Townships have intra-township traffic.
• Where congestion, is caused by
consumers going to the point of
purchase within their communities.
• Malls,Shopping Junctions,
Shisanyama’s
• This factor, has changed the
landscape of the OOH industry within
the Townhips.
15. TARGET MARKETS
• Core Primary Market
• 18-49
• LSM 4-8
• Primary Market
• 50+
• LSM 3-7
•Although this can be said to be very wide target audience’s.
•This is the representation of the whole, of the core market we
reach.
•Depending on the Brand strategy, we segment the market, in order
to reach the desired audience.
16. PRIMARY MARKET• INSIGHTS
• Township life is central in their lives.
• Life is about spending time with their wide circle
and family.
• Watching TV, listening to jazz or R&B, or just
chatting and absorbing the “Hood Life AKA the
Good Life”.
• Males tend to have a skew, towards sporting
activities. Whether participating or watching.
• Females tend to have a skew towards church,
shopping and financial societies.
• They socialise at friends’ houses, or frequenting
the local tavern / shebeen, car washes and
shisanyamas, occasionally clubbing in town.
• They keep in touch via their Android Phones,
using apps such as Whats App, as its seen as cost
effective in the long term.
• Mature in attitude, modern in outlook, but
respect customs and traditions.
17. TRACKING&
MEASURING
• Tali-Media regularly has constant checks of their Media Platforms, to
ensure that we deliver on campaign requirements.
• The reason for this is due to the nature of the environments we function
in, Billboards getting damaged and vehicles. ( Example Attached)
• Tali-Media will check campaign progress and gather feedback for post
campaign analysis.
• Tali-media also deploys ‘mystery commuters’ to get feedback on the
brand perception from commuters. This information is shared with client
as part of Post Campaign Analysis.
