A Wonderful Journey of Completing 350+ Creative Projects in Two Years at PLCSUPVA - GS Virdi

A Wonderful Journey of Two Years
Assistant Professor - Visual Communication
350+
(April 16th 2018-
May 31st 2020)
CREATIVE PROJECTS ACCOMPLISHED!
-GS VIRDI
The World  
of Creativity
•Branding Ideas & Executions
•Advertising/Marketing Communication
•Visual Communication Projects
•Content Development & Design
•Digital Presentations (A/V & Slides)
•Social Media Marketing Activities
•Publications Conceptualisation
•Assistant Professor- Photography & Mass Comm.

Key Areas of Contribution - G S Virdi
• Branding Ideas & Executions
• Advertising/Marketing Communication
• Visual Communication Projects
• Content Development & Design
• Digital Presentations (A/V & Slides)
• Social Media Marketing Activities
• Publications Conceptualisation
• Assistant Professor - Photography & Mass Comm.

• Branding Activities
• MarComm & Branded Gifts
• SUPVA FAQs Document
• Advertising Campaigns
• Presentation for Job Fair
• Presentation for Students
• Road Signages & Hoardings
• SUPVA Flags for Foundation Day
• Brand Presentation for SUPVA
• Summer Workshop Activities
• SUPVA Convocation Degree
Conceptualised. Created. Designed… @SUPVA
Banners/Standees/Pamphlets/Digital Backdrops/Slideshows/ 
AV/Invites/Certificates/Dummies & other material for-
• Haryana Road Safety Program
• Van Mahotsav Celebration
• Induction Programme Kit
• Digital Learning Workshop
• Course Material for Soft Skills
• Swachchha Bhaarat Abhiyaan
• Vishwa Bandhutva Divas
• Tribute to Jagjit Singh
• Masterstroke3 Art Workshop
• Talent Hunt & Oath Ceremony
Cont…

• Desktop Calendar for 2019
• New Year Greeting Cards 2019
• Masterstroke4 Art Workshop
• Annual Report 2016-2017
• Prospectus 2019-2020
• Faculty Development Program
• SUPVA Presentation to Governor
• 6 Day Workshop on Embroidery
• SUPVA-MDU Folk Festival
• SUPVA Website Revival
• PLCSUPVA Logo Design
Conceptualised. Created. Designed… @SUPVA
• PLCSUPVA Brand Presentations
• PLCSUPVA Advertisements
• Students Showcase 2019
• Lime Training Workshop
• Indian Art & Literature Seminar
• Branded Gift Items for 2020
• Play - Jaayaz Hatyare
• PLCSUPVA Revised Signages
• Research Oriented Project Workshop
• Haryana Welfare Society Certificate
• Rangmahotsav & Aman Bathla & MDU
Banners/Standees/Pamphlets/Digital Backdrops/Slideshows/ 
AV/Invites/Certificates/Dummies & other material for-

Branding Projects
• Aligning all the communication channels
• Giving a USP and making buzz around that
• Conscious & Continuous Branding
• SUPVA Bulletin
• Premium Art Magazine from SUPVA (Subs./Cont.Circ.)
• SUPVA Gold Book (Odyssey, Landmark, Crossword)
• SUPVA Showreel (Social Media)
• Online Training Modules
• Distance Learning Courses
• Weekend Certificate Courses for Executives
• Alumni Forum (Online) & Annual Meet
• Annual Art Festival (Co-branded with Haryana Govt.)

Branding Ideas & Exercises
• Internal Exercises for Branding  
- Faculty members and students must wear their ID cards inside the campus  
- Branded stuff (stationary, caps, T-shirts having SUPVA) to be given to staff 
- SUPVA Vehicle Tokens/Stickers for Staff & Students 
- A contest for students on making a poster/clip saying - "I love SUPVA for…" 
- Common areas like Library, Cafeteria, Auditorium, Park etc. should be 
branded (for ex. Cafeteria's Menu can have SUPVA special dishes like 
SUPVA Lassi, SUPVA Coffee, SUPVA Chai etc.). 
- SUPVA Anthem 
- SUPVA Flag

Defining the Brand & its USP
• Brand Positioning 
- Brand Recall Name? (as of now its nothing) 
- Brand Recall Image? (as of now its building of red stone with solar panels) 
- Brand Recall Colour? (as of now its nothing) 
- Brand Recall Typography? (as of now its nothing)
• Selling Proposition 
- Success Stories / Achievements (as of now its nothing) 
- Dream / Aspiration / Promise (as of now its nothing) 
- Professional Courses & Updated Infrastructure

Defining the Brand & its USP
• Key Highlights of Branding 
- In every single communication creativity should be reflected. 
- It should be error free (Logo mistake on Prospectus).  
- It should be consistent (Six different logos on Six places). 
- It should be focused & precise. 
- It should touch emotions and trigger the aspiration. 
- It should be promising, selling, compelling.

Discrepancies & Serious Issues
?
SIX
different
Logos
Logo as on
Showcase
Logo as on
Website
On Backdrop
Awards Show
Logo as on  
Prospectus
Logo as on  
Podium
HiRes Logo  
from Ujjwal

Visual & Vocal Identity (Logo) & Tag Line
The WORLD of CREATIVITY.

Strong Promise
We turn
YOUR CREATIVITY
into YOUR CAREER.

Business Cards for all
Uniform Business cards for every faculty & staff member of SUPVA

Letter Heads for all
Uniform Letter Heads for every faculty & staff member of SUPVA

Flag for SUPVA
Options for the Flag of SUPVA

Usage of SUPVA Flag
Options for the Flag of SUPVA

Standees for the Foundation Day
20 Standees for the Foundation Day of SUPVA on 14th Aug. 2018. It was decided to do so at 6pm on 13th of Aug.

Desktop Calendar 2019
12 Sheet Desktop calendar

New Year Greeting Card
one fold Greeting Card

New Year Greeting e-Cards
New Year Digital Greeting Cards for the VC & the Registrar

This space  
must be
utilised for  
the branding!

Branded Dress & Props for Students & Faculty (Staff).

Identity Cards to be wore by each & everybody inside the SUPVA campus.

Only vehicles with SUPVA stickers should be allowed inside the SUPVA campus.

Selected 10 Out of 100+ Options
Committee shortlisted a couple of options out of 100+ and then VC selected top 10 in this order of preference.

Re-Designed Logo & Tag Line
The WORLD of CREATIVITY.

Brand Keynote for the Signage
Brand Presentation for the Digital Signages for all the gates.

Wall Calendar 2020
Wall Calendar for the year 2020

Branded Gifts for 2020
Branded Gift ideas for the year 2020

Desktop Calendar 2020
12 Sheet Desktop calendar

Advertising & Marketing  
Communication

Admission Ads for Newspapers
Hindi & English Display Ads for the admissions for the next session.

Press Releases
Press Release for the extension of Date of Registration for the Admission for the next session released on June 6th 2018.

Press Conference Material
Backdrop, Press Releases & the Presentation for the Press Conference held at Dehradun, Press Club on May 5th, 2018.

FAQs about SUPVA
FAQs in Hindi & English about SUPVA and its activities for our reference purpose.

SUPVA Signages
Signages for the existing boards & locations we already have.

SUPVA Signages Revised
Updated signages.

SUPVA Hoardings across Haryana
Hoardings for the admission announcement at 90 locations in all over Haryana state.
These leaflets and
posters were
already got
printed and
distributed and
Hoardings were
supposed to
designed on
similar design,
when I joined
SUPVA.

SUPVA Hoardings across Haryana

SUPVA Hoardings Installed

SUPVA Hoardings
Hoarding (40’X16’) at the campus.

SUPVA Hoardings Installed
Hoarding (40’X16’) at the campus.

FM Radio Advertisement Jingle
Copy for the FM Radio Advertisement given on May 10th, 2018.

Handbills/Invites for Workshops
Summer Workshop Invitation Cards & Newspapers Pamphlets.

Press Releases on Daily basis
Press Releases before and on all the 5 Days of Workshops.

Press Releases on Regular basis
Regular Press Releases before, during and after of every event conducted at SUPVA.

English Display Ads for the admissions for the session 2019-20.
Admission Ads for Year 2019-20

English Display Ads for the admissions for the session 2019-20.

2nd Round of English Display Ads for the admissions for the session 2019-20.

SUPVA Hoardings for 2019-20

Poster & Pamphlets for 2019-20
Poster & Pamphlets for the admission announcement for Newspapers insertion.

PLCSUPVA Revised Signages
Revised Signages for the year 2020

5 Days Workshops Hoardings
Banner (20’X10’) and Handbills for the 5 Day Workshops

Summer Workshop Banners
Summer Workshop Backdrop (12’x8’) & Guest Speakers Intro Standees (5’x7’)

Summer Workshop Standees
Summer Workshop Standees (4’x6’)

Van Mahotsav
Backdrop for the Van Mahotsav organised on July 17th, 2018

Backdrop for the Foundation Day
Backdrop for the stage programme on the Foundation Day of SUPVA on 14th Aug. 2018.

125th Vishwa Bandhutva Divas
Created Flex banner & digital backdrop for the programme held on 25th Sep 2018.

Swachh Bharat Abhiyaan Activities
Created Posters for colleges & Banners & digital backdrop for the programme held on 1st & 2nd Oct 2018.

Unnat Bharat Abhiyaan Activities
Created Posters for colleges & Banners & digital backdrop for the programme held on 1st & 2nd Oct 2018.

Masterstroke 3
Gave an Visual Identity, Created Invites, Flex Banner & Digital banner for the programme held on 23rd - 29th Oct 2018.

Masterstrokes 4
Gave an Visual Identity, Created Invites, Flex Banner & Digital banner for the programme scheduled on 22nd - 28th Jan 2019.

Talk on Syllabus & Livelihood
Motivational Talk on Syllabus & Livelihood by Prof. B K Kuthiala held on 13th Feb 2019.

Faculty Development Program
Digital Banner, Flex & Standee for the one Week Faculty Development programme scheduled on 11th - 15th Feb 2019.

SUPVA-MDU Folk Festival
Banner & Digital Backdrop for the Central Audi for the Folk Festival organised on 14th Mar 2019.

6 Day Workshop on Embroideries
Invites, Poster & Digital Banner for the 6 Day Workshop conducted by Faculty of Design from 11th - 16th Mar 2019.

6 Day Workshop on Embroideries
Brochure for the 6 Day Workshop conducted by Faculty of Design from 11th - 16th Mar 2019.

Voters Awareness Workshop
Motivational Talk on Syllabus & Livelihood by Prof. R S Yadav on 29th Apr 2019.

5 Day Workshop Pamphlets
5 Day Summer Workshop Pamphlets.

Lime Training Workshop
Invitation Card, Banner, Flexes, Posters for the Lime Training Workshop conducted by UPA faculty on 6-8 November 2019

Indian Art & Literature Seminar
8X12’ Banner for the Indian Art & Literature Seminar conducted by Visual Arts faculty on 7th December 2019

Jaayaz Hatyaare
Poster for the play Jaayaz Hatyaare

Research Oriented Project Workshop
Banner & Standees for the Research Oriented Project Workshop conducted by Faculty of Design on 24th-28th February 2020.

Haryana Welfare Society Certificate
Certificate for Haryana Welfare Society, Panchkula

Concert by Dr. Aman Bathla at MDU
Banner for Live Concert by Dr. Aman Bathla at MDU on 20th Jan 2020.

MDU Rang Mahotsav
Banner and Logo for the Rang Mahotsav conducted at MDU on 29th Feb - 6 Mar 2020.

Corona Poster Making Competition
Poster Making & Painting Competition about Corona Virus awareness on 19 Apr 2020.

Corona Poster Making Competition
Photo Story Competition about Corona Virus awareness conducted by NSS on 20 Apr 2020.

Yoga & Meditation Video Covers
YouTube Video Cover Images for Yoga & Meditation sessions organised at Campus from 23 Apr 2020.

Content Development  
& Design

Summer Workshop Content
A sample of Branded and Structured Folder Covers to carry the workshop content.

Summer Workshop Content
Only a sample of Uniform and Structured Content along with a feedback form given to the all participants.

Summer Workshop Certificates
Certificates for the participants of 5 Day Workshops
5-DAY
SUMMER
WORKSHOP
State University of Performing  
& Visual Arts, Rohtak (Haryana)
This certificate is awarded to
for the participation and successfully completion of
Five-Day Summer Workshop
on  
Basics Of Photography
conducted from 4th - 8th June 2018.
With
Best Wishes
Registrar
Prof. Bharti Sharma
Dean (Acad. Affairs) & CoE
Ved Pal Nandal
CERTIFICATE OF PARTICIPATION

Summer Workshop Certificates
Certificates for experts

Content for the Welcome Kit
Welcome Kit for the welcoming new students at SUPVA.

Digital Learning Workshops Backdrops
Certificates & Banners for Digital Learning Workshops for the College Teachers conducted at SUPVA from 23rd to 28th July 2018.

Digital Learning Workshops Certificates
Certificates & Banners for Digital Learning Workshops for the College Teachers conducted at SUPVA from 23rd to 28th July 2018.

Soft Skills - Course Material
Course Material for Soft Skills Learning Workshops for the College Teachers to be conducted at SUPVA from 30th Aug 2018.
Aprox. 80 Pages

Soft Skills Workshops Certificates
Certificates for Soft Skills Learning Workshops for the College Teachers to be conducted at SUPVA from 30th Aug 2018.

Unnat Bharat Abhiyaan Activities
Created Certificates for Abhiyaan Volunteers & participants of contest held on 2nd Oct 2018.

Tribute to Jagjit Singh
Created Invites, Flex Banner & Digital banner for the programme held on 10th Oct 2018.

SUPVA Talent Hunt Contest
Animated digital backdrop and certificates for the event.

SUPVA Oath Ceremony
Invitation card and digital backdrop for the event.

SUPVA Degree
Sample of Degree to be given to the students for this year.

Annual Report & Prospectus Covers
Covers for the annual report and for the prospectus for the year 2019-20.

Prospectus Covers Options

Front & Back Covers of Prospectus

Prospectus Covers Options
Cover Option for the prospectus for the year 2019-20.

5th Annual Art Exhibition Catalog
Covers of Catalog of Student Showcase for the 5th Annual Art Exhibition on 2nd - 6th May, 2019.

Certificates for the Lime Training Workshop conducted by UPA faculty on 6-8 November 2019

Indian Art & Literature Seminar
Certificates for the Indian Art & Literature Seminar conducted by Visual Arts faculty on 7th December 2019

Jaayaz Hatyaare
4 Page Invitation card for the play Jaayaz Hatyaare

Digital Presentations  
(A/V & Slides)

Press Conference Material
Backdrop, Press Releases & the Presentation for the Press Conference held at Dehradun, Press Club on May 5th, 2018.
SUPVA
Presentation
edited &
decorated for the
Press Conference
held at Dehradun,
Press Club on
May 5th, 2018.

Universal Brand Presentation.

Content & Presentation
Presentation made for MEGA JOB FAIR held in Gurugram Polytechnic College which was otherwise a unstructured word document only.

Structured and Creative presentation for 4 Most Promising Student Profiles from SUPVA for MEGA JOB FAIR held in Gurugram Polytechnic College

Action Taking Report for the Higher Education Department presented by VC.

Video for the Opening Ceremony
Video Presentation for the 5 Day Workshops Opening Ceremony

Video for the Closing Ceremony
Video Presentation for the 5 Day Workshops Closing Ceremony

Summer Workshop Presentations
Video Presentations for the 5 Day Workshops Closing Ceremony

Road Safety Workshop Content
Video Presentations & Backdrops for the Road Safety Workshop organised on July 10th, 2018

Presentation for Haryana Film Policy
Video Presentation for the Haryana Film Policy Launch program held on 26th Oct 2018 at Hyatt Regency, Gurugram.

Presentations for Haryana Film Policy
Video Presentation for the Haryana Film Policy Launch program held on 26th Oct 2018 at Hyatt Regency, Gurugram.

Masterstroke 3
Digital Presentation for the Opening ceremony held on 23rd Oct 2018.

Masterstroke 3
Digital Presentation for the Closing ceremony held on 29th Oct 2018.

Masterstroke 3
Glimpses of the 7 days workshop for the Closing ceremony held on 29th Oct 2018.

Masterstroke 4
Animated Presentations on Opening & Closing ceremonies.

Masterstroke 4
Precious moments & the glimpses of the 7 days workshop for the Closing ceremony held on 28th Jan 2018.

Presentation to Governor
VC’s presentation to Governor on March 11, 2019.

Students Showcase 2019 Invites
A/V Presentation & Whatsapp Invite for the Inauguration ceremony on 2nd May, 2019.

Students Showcase 2019
A/V Presentation for Digital Signages on the occasion of 5 Annual Art Exhibition

Showcase 2019 Animated Backdrop
Animated backdrop for the Awards ceremony on 6th May, 2019.

Animated Invites for Digital Signages for the Lime Training Workshop conducted by UPA faculty on 6-8 November 2019

Research Oriented Project Workshop
Animated backdrop for IP & DS for the Research Oriented Project Workshop conducted by Faculty of Design on 24th-28th February 2020.

Social Media
Marketing Activities

Shout about New Visual Identity
Immediately changed the BANNER of FB Official page.

SUPVA FB Page - Before…
24 Posts in 10 months.
Only 24 Posts in 10 months

SUPVA FB Page - After…
After… 117 Posts in last 4 months
117 Posts in 4 months!

5495
660
466
1112
767
Just a few of 116 Engaging Posts in last 4 months

1359
1083
489
918
3304
1337
2723

1013 1501
1083 2261
728
1019

486 344
898
333
685
335

479
381 616
455
531

455 456
1353
572
2484
631

1016 1347
313

439 2085
546
433
389

217 243
305

124
1562
1723
1019

354

810
384
338 Views
297 mins

Result of 116 Engaging Posts in last 4 months
SUPVA FB Page - Statistics

Publications
Conceptualisation

SUPVA Bulletin (Monthly)
Suggestions for the Titles for the SUPVA monthly bulletin.

SUPVA Bulletin Page Template
Sample pages of SUPVA Bulletin.

SUPVA Journal (Quarterly)
Sample cover for the SUPVA Journal.

Magazines
Business.
- G S Virdi
are (serious)

Advantages of a (Special Interest) Magazine
• Magazine builds and engages a community of like minded people
• Magazine-Readers relationship helps in communication with ‘trust’
• Magazines are ‘Aspirational’
• Magazines are ‘Professional Status Symbols’ whom an individual
want to associate with
• ‘Special Interest Magazine’ is the ‘chosen’ medium that a reader
selects unlike other forms of ‘broadcast’ mediums
• People love ‘Custom Magazines’- they welcome and enjoy reading
branded content that stimulates, informs and entertains them while
they understand that it is partly a marketing tool
• Custom magazines use the medium’s positive attributes to best
advantage, overlaying a client’s marketing and communication
objectives on to well crafted content that appeals to readers

Existing International Art Magazines (150+)

Existing Art Magazines in India (40+)

Target Audience for the P&VA Magazine
• Art Enthusiasts, Artists, Students, Professionals
• Art Exhibitions/Galleries/Curators/Managers
• Art Institutions/Schools/Colleges
• Art & Cultural Societies/Bodies/Agencies
• Govt. Departments/Ministries
• Art Collectors/Buyers/Promotors
• Art Groups/Associations

P&VA Magazine - Brand Extensions
• Annual Bookzines for all Departments/Courses - Sculpture, Painting,
Model Making, Animation, Editing etc.
• Website/Newsletters/Direct Mailers/Social Media Presence
• Ground Activities (Workshops/Forums/Seminars/Round Tables)
• Authoritative Awards/Events/Showcase/Exhibition/Art Fest
• Editorial Properties - The A Lists (in different categories)
• Annuals - Illustrations, Graphics, Typography, Photography etc.
• SUPVA Competitions & Certifications

Editorial Scope
• Lifestyle Accessory Design
• Fashion Design
• Product Design
• Textile Design
• Animation & Multimedia
• Applied Arts
• Painting
• Sculpture
• Regional
• National
• Contemporary
• Culture
• Cinematography
• Audiography
• Direction
• Editing
• Acting
• Urban Planning & Architecture
• Interior
• Music
• Creativity
• Business
• Advertising
• Typography

Editorial Sections
• Editorial
• Letters to Editor
• Showcase
• Tutorials
• Step-by-Step Workshops
• Factory Visits
• Artists Interviews
• Art News
• Exhibitions
• Innovations
• Art Reviews/Critiques
• Creativity at Home
• Smart at Work
• Book Reviews
• Websites/Blogs to Follow
• Projects
• Art Galleries
• Art Auctions
• Photo Essays
• Case Studies
• Startups
• How To…
• Accessories A to Z
• Top 10 Lists
• Product Reviews

Editorial Sections (Contd.)
• Product Launches
• Market Trends
• Artists to Follow
• Artists Portfolio
• Govt. Schemes/Initiatives
• Regional/National Fest
• Promotions/Market Space
• Catalogues
• Q&A
• Tips & Tricks
• Dates to be booked
• Designer Spotlight
• Show Previews
• Reader’s Gallery
• 2-Fold Poster
• Directories (Artists, Brands)
• Columns
• In Print (Best of Published)

P&VA - A Premium Art Magazine
• Defining the Need for the SUPVA’s own magazine
• Competitive Editorial Analysis (SWOT)
• Positioning (Vertical/Periodicity)
• Editorial (Structure/Stylesheets/Write up/Design/Coordination)
• Prototype & Media Kit
• Publishing (Legalities/Printing)
• Brand Marketing
• Advertisement Selling
• Subscription/Control Circulation/Newsstand Sale
• Distribution (Mail/Courier/Newsstands)
• Customer Service/Client Service
• Edit/Sales Teams (Planning/Hiring/Training)
• Funds & Revenues

Assistant Professor -
Photography & Mass Comm.

Mastering Science & Art of Photography
Photography classes for the UG (Faculty of Visual Arts) & PG students (Mass Communications) at PLCSUPVA.

FB Group for Photography Classes
FB Group created for the Photography classes during Lockdown UG (Faculty of Visual Arts) & PG students (Mass Communications) at PLCSUPVA.

IE Test Paper Setting & Checking
Test Paper setting and evaluation for the Photography classes for PG students (Mass Communications) at PLCSUPVA.
Photography IE Test Paper
for 2nd Semester  
MA MassComm

EE Test Paper Setting
Test Paper setting for the Photography classes for PG students (Mass Communications) at PLCSUPVA.
Photography EE Test Paper
for 2nd Semester  
MA MassComm

Course Design for 1yr. Diploma
Course structure & Detailed Syllabus proposal for 1 Yeas Diploma in Photography at PLCSUPVA.

Two Years
Apr 16, 2018 - May 31, 2020 at PLCSUPVA - G S Virdi

A Wonderful Journey of Completing 350+ Creative Projects in Two Years at PLCSUPVA - GS Virdi

A Wonderful Journey of Completing 350+ Creative Projects in Two Years at PLCSUPVA - GS Virdi

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