This document discusses how to create a successful retail district experience. It emphasizes that attracting regional visitors and connecting with the local neighborhood are important. The public realm, like sidewalks, bike infrastructure, and street parking, should enhance the walking experience. A storefront's window display is also crucial for giving customers a good first impression from the street. Considering complementary businesses and how products can add to the overall district experience is key.

1. Retail Details for
Walkable Districts
Contributing to the District Experience

3. Region
Neighborhood
Street
Storefront
Shop

4. Region
How can we build a district
experience that attracts regional
visitors?

8. Neighborhood
Am I connected with the people and
resources around me?

9. Neighborhood
Institutions
Events
Merchant Network
Workers
Residents
Tourists

10. INSTITUTIONS
Urban neighborhoods have
anchor institutions and
organizations that relate to
businesses.

13. 2000
2009
2015
2017
1,600
3,200
4,500+
Downtown OKC Housing
Residents have daily
needs and are likely
to dine and shop.
Thousands of
new permanent
residents are moving
to downtown
Oklahoma City each
year.

14. 1998
2006
2015
2017
1,200
2,200
4,000 +
Downtown OKC Hotels
Hotel visitors are
extremely likely to
dine and shop.

15. 10 Minutes
6,000+

16. 6,000+
40,000+
10 Minutes

17. Street
What should I be advocating for in the
public realm?

18. Street
Parking
Traffic
Pedestrians and Cyclists
Amenities

19. PARKING
IS IMPORTANT

20. PARKING
IS IMPORTANT
BUT STOP
STRESSING
ABOUT IT

26. Where do your
employees park?

28. CONVENTIONAL
The best retail locations have
high traffic counts. A certain
percentage of passing traffic will
turn into my strip mall.
x%
x%
my shop

30. URBAN
The best retail locations are places
people want to spend time. The
quality of the district experience
will attract people to my store.
my shop
my awesome neighbor
delicious restaurant
nice place to sit
good people-watching

31. THE DISTRICT EXPERIENCE
The human scale is the most
important.
4 feet per second
20 feet per second
50 feet per second

32. THE DISTRICT EXPERIENCE
maximizes the potential of each
customer interaction.
District 1
25k vehicles/day
4 lanes
Fast traffic
Poor walkability
41%
22%
75%
District 2
14k vehicles/day
2 lanes
Fast traffic
Poor walkability
District 3
8k vehicles/day
2 lanes
Slower traffic
Great walkability
Source: iqc.ou.edu

33. ADVOCATE
Advocate for street elements that
build a district experience.
• Comfortable sidewalks
• Bicycle infrastructure
• Trees and landscaping
• Street furniture
• Wayfinding maps
• Short crossing distances
• Low speeds
• On-street parking
• Shared parking lots
• Quality parking lots

41. Storefront
What does a customer experience
when they see my space from the
street?

53. Try this
Excercise

54. 1. Park

55. 2. Walk

56. 3. Photograph

57. 4. Approach

58. 5. Examine

59. 6. Apply

60. Shop
What does all of this mean for the
products and services I offer?

62. Complementary Businesses
Similar Businesses

66. Region
Neighborhood
Street
Storefront
Shop

67. Region
Neighborhood
Street
Storefront
Shop
How can we build a district
experience that attracts
regional visitors?

68. Region
Neighborhood
Street
Storefront
Shop
Am I connected with the
people and resources around
me?

69. Region
Neighborhood
Street
Storefront
Shop
What should I be advocating
for in the public realm?

70. Region
Neighborhood
Street
Storefront
Shop
What does a customer
experience when they see my
space from the street?

71. Region
Neighborhood
Street
Storefront
Shop
What does all of this mean for
the products and services I
offer?

72. Allison Barta Bailey
Urban Retail Specialist, Price Edwards & Co.
abailey@priceedwards.com
@shopcrawlr
Shane Hampton
Interim Director, OU IQC
shanehampton@ou.edu
@shanehamp