1. MICHAEL A. BEYERLEIN
6620 French Creek Drive ● Lansing, MI 48917 ● 517.290.2310 Cell
mbeyerlein10@gmail.com
CAREER SUMMARY
Result-oriented and creative sales and marketing professional within the packaged goods
industry. Extensive experience in developing and implementing strategic plans designed to
significantly grow revenue for wholesale, retail and chain accounts. Increased distribution of
new brands, sold promotional allocations, placed visible point of purchase advertising materials
and managed part-time sales staff. High energy, excellent communicator and highly organized.
Key competencies include:
• Key Account Development • Distributor Development
• Corporate Marketing Program Execution • Budgeting Accountability
• Manufacturer to Retail Direct Sales • Coordination of Special Events
PROFESSIONAL EXPERIENCE
UST, INC., Richmond, VA 1994 – 2009
Manufacturer and distributor of smokeless tobacco products (purchased by The Altria Group)
Sales Representative
Drove revenue growth within a three-county territory in central Michigan while managing a
budget of $250,000. Managed a distributor network, and developed and serviced retail and
chain accounts.
• Significantly increased sales by 8.9% in Kelly Fuels, 13.2% in Lenawee Fuels and 23.2% in
Save Time Inc. within multiple price tiers via merchandising, distribution, quarterly product
promotions, and buydown flights.
• Utilized a strategy of positioning new merchandise systems, placing new products within
multiple price tiers, implementing buydown programs, and placing highly visible point of
sale to exceed company’s state manufactured share of sales average by 7%.
• Successfully launched 38 new products.
• Strategically placed 21 merchandise systems and implemented quarterly promotional and
buydown programs for Quality Dairy, overcoming a legislated non-sampling environment to
achieve 30% sales growth over a two-year period.
• Developed strategies, planned, organized and staffed 57 new promotional events, i.e.
NASCAR, Michigan Deer & Turkey Spectacular, increasing brand awareness and number of
adult consumer product trials.
• Built trust based customer relationships which led to successful resolutions of customer
concerns while delivering incremental category sales growth.
• Selected by division manager to train three new sales representatives, modeling the way
based on exceptional sales performance within the State of Michigan.

2. MICHAEL A. BEYERLEIN (517.290.2310) PAGE 2
• Awarded the prestigious Regional President’s Award for the 13-state Region based on sales
and marketing results. Subsequently selected for a lead role in training video for new sales
representatives.
• Attained following performance outcomes:
- highest divisional placement of new merchandising system within independent and chain
accounts
- consistent Division leadership in retail call coverage and overall call cycle completion
- excelling in territory coverage while carrying the largest workload within peer group
- highest distribution within four-state sales department for new Tier 3 product line
- highest distribution within sales division for new Tier 1 product launches.
EDUCATION
Bachelor of Science in Public Relations; Illinois State University, Normal, IL,
Emphasis: Financial Relations, Minor: Business Administration
PROFESSIONAL DEVELOPMENT
Internal programs, conferences and seminars including:
Selling Techniques, Time Management, Written Communications
TECHNICAL SKILLS
Microsoft Word, Excel, PowerPoint, Lotus Notes