Thomas E. Meyer is a results-driven sales and marketing account manager with over 24 years of experience managing key accounts and building sales volume in the consumer products industry. He has a proven track record of developing strategic plans, implementing programs, and strengthening customer relationships to grow annual sales to $127 million. The document outlines his extensive experience developing category management strategies and leading cross-functional teams to increase sales and market share for various companies in the Midwest region.

1. THOMAS E. MEYER
1209 Nary Court Batavia, IL 60510
Home: 630.761.4506 Cell: 630.235.3471
meyer1234@comcast.net www.linkedin.com/in/thomasemeyer
SUMMARY
Creative, dedicated, results driven Sales and Marketing account manager, with responsibility for $127 million
annual sales for a $1.5 billion consumer products company. Proven team leader, with highly developed skills in
large account development and category management. Effective negotiator and program implementer, with a
reputation of high integrity and honesty, while strengthening customer/supplier relationships. A focused and
committed professional, with demonstrated ability to efficiently oversee large direct and chain account business
within the 12 Midwest states. Areas of expertise include:
• Category Management • Trade Development
• Partnership Development • Long Term Category Development
• Large Account Management • Training and Development
• Fact Based Selling • Cross Functional Team Leadership
• Business Plan Implementation • Business Analysis
• Strategic Planning and Forecasting • Effective Resource Management
• Sarbanes-Oxley Compliance • Project Leadership
PROFESSIONAL EXPERIENCE
U S SMOKELESS TOBACCO COMPANY, Aurora, IL 1985 – 2009
Key Account Manager 1998 – 2009
Developed, and executed, strategic plans to build unit volume and positive sales trends for 14 of the largest
regional and national customers. Account base consisted of nine non-direct buying chain accounts, four direct
buying chain accounts, and largest wholesaler in the Midwest. Responsible for $127 million in sales volume,
while managing $16 million in annual trade resource spending.
• Successfully developed, and implemented, a strategic multiple purchase program with our largest direct
buying chain account; which became our promotional model nationally. Drove double-digit sales
volume increases for the past nine years.
• Achieved overall sales growth volume increases of 8.8% in 2008, 10.3% in 2007, and 9.4% in 2006.
• Developed creative Point of Purchase programs throughout our account base, which highlighted
promotional and data collection programs throughout the Midwest.
• Secured merchandising resources on a yearly basis to continuously grow unit volume and store
presence.
• Successfully forecasted and managed $16 million in trade resource spending. Budget grew yearly due to
successful implementation and proven sales volume increases.
• Implemented quarterly marketing calendars which improved communications between chain
headquarters and store personnel. This minimized miscommunication between field representatives and
identified authorized programs to retail store management.
• Hired, trained, and oversaw a third party retail service to improve coverage for a national drug store
chain. This led to the initial sale of 620,000 smokeless cans in the first month of the program, up from a
total of 110,000 smokeless cans during the entire 2007 calendar year.
• Developed business review format which incorporated top line sales results compared to trading area
and other market leaders. This format helped customers view their business based on specific trading
areas versus traditional national information.
• Introduced multi-tier planograms to key chain accounts to more effectively meet customer demand and
take advantage of opportunity gaps in product distribution. Allowed retail chains to customize their
store mix to improve ROI and overall product freshness.

2. THOMAS E. MEYER 630.235.3471 PAGE 2
U S SMOKELESS TOBACCO (Cont’d)
Division Manager, Woodbury, MN 1990 – 1998
Managed all aspects of personnel, promotional activity, event marketing, projections, budgets, and customer
relations in Minnesota and Western Wisconsin; with annual revenue in excess of $21 million. Responsibilities
included five full-time sales representatives, four part-time representatives, 21 chain accounts, 11 direct
wholesalers, and over 1,400 retail accounts.
• Developed Copenhagen Cup performance mini-series within the Great Lakes Rodeo Circuit.
• Staffed open positions; supervised, motivated, and evaluated individual and team performance to
achieve maximum sales results.
• Improved wholesale promotional performance 17% by attending customer sales meetings, and
developing unique sales incentive programs.
• Developed floor fixture tobacco planogram, secured necessary resources, built fixtures, and completed
individual store resets for a 121 store chain account. Increased category volume by 36% in calendar
year.
• Participated on the project team that wrote, and edited, the Field Sales Manual. Allowed field sales
personnel to quickly find information versus calling their supervisor or looking through their files for
the answer.
• Expanded area PTST and college representative program throughout Minnesota. This allowed field
sales personnel to improve their call coverage and spend more time visiting high volume retail accounts.
Chain Account Manager, Woodbury, MN 1988 – 1990
Directed departmental chain account business for the 18 largest chain accounts in the Upper Midwest.
Responsible for training all department personnel, and overseeing their chain account programs. Handled all
sales projections and budgets for these accounts, and presented quarterly overviews to senior field management.
• Developed NHRA chain trade-off program in the Midwest which allowed USSTC to improve our
partnership with our largest volume chain in the State of Minnesota.
• Developed Supermarket/Mass Merchandiser retail coverage program which improved sales volume by
9% in 1989.
Consumer Marketing Representative, Des Moines, IA 1985 – 1988
Territory sales and marketing representative in central and southeastern Iowa. Responsibilities included
quarterly coverage of over 370 retail accounts.
• Improved product presence in QuikTrip stores by moving the product from the beverage coolers to the
main register. Improved sales performance by 22% in calendar year.
EDUCATION
Master of Science, Management Cardinal Stritch University Milwaukee, WI
Bachelor of Science, Economics Bemidji State University Bemidji, MN
PROFESSIONAL DEVELOPMENT
Negotiating Skills workshop – Bullet Proof Manager 2008
Shackelton’s Way – Leadership workshop 2005
Navigating Change management workshop 2004
LAMP – Large Account Management Process training 1999
TECHNICAL SKILLS
Working knowledge in Microsoft Office products: Word, Excel, PowerPoint