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Learn how your company might gain strategic advantage through highly efficient marketing operations.
Guest speaker, Mayer Becker, National Practice Director – Enterprise Marketing Advisory Services, from MarketSphere described one of the many ways companies are achieving strategic advantage during challenging economic times - through efficient and optimized marketing operations. At the heart of the effort to improve the “business of marketing” is the creation of Marketing Operations Centers of Excellence reporting to the CMO, responsible for governance, project management, technology and shared services.
Highlights of the webinar included:
•What’s on your CMO’s mind?
•Model for a Marketing Operations Center of Excellence
•Selection and application of technology to manage and track marketing programs
•Importance of metrics and measurement to demonstrating the value of marketing
During this presentation, Mayer also shared results from a just-released annual study conducted by Lenskold Group, a leading consulting firm focused on marketing ROI, metrics and measurement, which was sponsored by MarketSphere.