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Ama Webinar V5 Do You Need a Social Network

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An AMA Slideshow discussing Corporate Social Networks.

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To hear the audio portion of today’s presentation, you must dial in: Participants (US & Canada, Toll Free): 800 954 0622 Participants (international): +1 212 231 2907 AMA Marketing Effectiveness Online Seminar Series Anna Carbonara American Marketing Association
Check out the AMA website
Commonly Asked Questions 1. Will I be able to get copies of the slides after the event? 2. Is this web seminar being taped so I or others can view it after the fact? Yes Yes
Ramius Corporation ,[object Object]
[object Object],Is social media really changing the world?
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[object Object],Online Communities Newsgroups, Google Groups, Yahoo Groups, forum-based communities Social Networks Mainstream in 2006 with FB and MySpace clear public leaders, emerging “enterprise” versions Blogs Well accepted and well read with a strong “Blogosphere” community Specialty Social Sites Twitter for micro-blogging, Flickr, Last.fm, YouTube, Epinions, GetSatisfaction, etc.
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to get involved? This presentation only compares the last two Advertise Build presence on existing social networks Build your own social network
Building a presence on existing social networks
Source: Nielsen Online, US, January 2009
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[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build and attract people to your own social network
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Starting with a strong presence on public networks before building anything custom Combining use of both public and private social networks Piloting private social networks before fully committing Adding social elements to traditional campaigns to gain experience
[object Object],[object Object],[object Object],[object Object]
So, do you really need your own social network?
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Sixent Enterprise
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For More Information on our host, ReadyTalk , visit ReadyTalk.com/ama Thank you for your Participation! To replay this webcast: www.marketingpower.com/webcasts To download a copy of todays slides: webinars.sixent.com/white-labels Questions for the AMA: [email_address] If you’d like to receive the AMA’s monthly Media Digest containing information about upcoming webcasts, radio shows and podcasts, email [email_address] to subscribe.

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Ama Webinar V5 Do You Need a Social Network

  • 1. To hear the audio portion of today’s presentation, you must dial in: Participants (US & Canada, Toll Free): 800 954 0622 Participants (international): +1 212 231 2907 AMA Marketing Effectiveness Online Seminar Series Anna Carbonara American Marketing Association
  • 2. Check out the AMA website
  • 3. Commonly Asked Questions 1. Will I be able to get copies of the slides after the event? 2. Is this web seminar being taped so I or others can view it after the fact? Yes Yes
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  • 11. Ways to get involved? This presentation only compares the last two Advertise Build presence on existing social networks Build your own social network
  • 12. Building a presence on existing social networks
  • 13. Source: Nielsen Online, US, January 2009
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  • 21. Build and attract people to your own social network
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  • 28. So, do you really need your own social network?
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  • 35. For More Information on our host, ReadyTalk , visit ReadyTalk.com/ama Thank you for your Participation! To replay this webcast: www.marketingpower.com/webcasts To download a copy of todays slides: webinars.sixent.com/white-labels Questions for the AMA: [email_address] If you’d like to receive the AMA’s monthly Media Digest containing information about upcoming webcasts, radio shows and podcasts, email [email_address] to subscribe.