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New Media Models by Diana El-Azar, ICCO Summit 2013
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Social media models

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How do decide which social media tools are best for your Technical Communications.

Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

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Social media models

  1. 1. Social Media Models<br />Which one is right for you?<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. My name is Gordon McLean, and…<br />
  6. 6. Blog: onemanwrites.co.uk<br />Twitter: @onemanwrites<br />
  7. 7.
  8. 8. Community-based Social <br /> Customer Relationship Management<br />
  9. 9. “The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”<br />http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/<br />
  10. 10. Publish & RespondPublish & CollaborateCollaborate & ShareBroadcast<br />
  11. 11. Publish Respond<br />
  12. 12. Quick feedback loop<br />Direct access to audience<br />Easy fit to publishing model<br />
  13. 13. Initial overhead of converting output <br />Being part of the conversations <br />(these drop over time as you better focus your content)<br />
  14. 14.
  15. 15. Publish & Collaborate<br />
  16. 16. User-generated content <br />Spreads the reach<br />Real life usage<br />
  17. 17. Non-validated information<br />Who ‘owns’ the information?<br />
  18. 18.
  19. 19. Collate & Share<br />
  20. 20. Simple to set up<br />Spreads the reach<br />
  21. 21. Non-validated information<br />No control over linked content<br />
  22. 22.
  23. 23. Broadcast<br />
  24. 24. Simple to set up<br />Easily distributed by others<br />
  25. 25. Challenging to write<br />Can be seen as noise<br />
  26. 26.
  27. 27. MASHUP<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. Twitter Meetup@ the bar @ 6pm<br />
  • TENOR

    Oct. 15, 2010

How do decide which social media tools are best for your Technical Communications. Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

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