The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

4,103 views

Published on

A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)

Published in: Business, Technology
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,103
On SlideShare
0
From Embeds
0
Number of Embeds
954
Actions
Shares
0
Downloads
245
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide

The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)

  1. 1. The Mobility Revolution & the Power of Social Media ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. 2. Thinking one step ahead is crucial
  3. 3. From the latest Morgan Stanley Web 2.0 presentation: Social Media Mobile
  4. 4. “Unprecedented Change in Communications and Commerce”
  5. 5. Source: Slideshare
  6. 6. (Almost) everything you used to do on the Computer is shifting to Mobile Devices
  7. 7. Source: JapanWireless.com
  8. 8. i.mediafuturist.com Mobile + Social + Sharing + Conversation
  9. 9. Mobile + Social + Sharing + Conversation
  10. 10. Now, things happen in Conversation Source: Business Week Source: Businessweek.com
  11. 11. Mobile Internet: a major Game Changer
  12. 12. Expect more of this: Real-Life + Mobile + Internet Imagine your own content & comments (via your Intranet?) - available here! Source: Wikitude / Youtube
  13. 13. Trend Examples: Mobile Applications
  14. 14. Filtering will become more and more important “Let me see a quick video” or “Let me get some quick recommendations for seats” or “what did John think about this hotel...”
  15. 15. Mobile devices become universal remote controls Software & media ‘clouds’ Location based services Personal data clouds Buying / paying Sharing Video News Me & My Stuff
  16. 16. Imagine a ‘Reader’-like place for all content & data
  17. 17. From Don Tapscott *Wikinomics: Enterprise 2.0
  18. 18. A Mobile, Always-on, Connected Culture
  19. 19. The mission: constantly add great value!
  20. 20. The culture of API: use theirs to build yours! Integrate existing platforms & tools e.g. Dopplr, Twitter, Facebook, Google Maps, via widgets, mashups and APIs
  21. 21. The World’s OS is shifting towards Connected & Social
  22. 22. The world is getting more noisy every day Source: Clay Shirky
  23. 23. The Fragmentation Challenge
  24. 24. Some valuable filters Relevant social interaction. Meaningful curation, selection, recommendation. Personal connections. Real-time resources and instant assistance. Finding & being found. Connect where, when and how you need it.
  25. 25. Every abundance creates new scarcity Abundance of... Scarcity of.... Many new Products & Trusted Opinions Services ConTEXT & Content Trusted Filters Personal & Peer Connectivity Spaces Human Ingenuity & Machine Intelligence Creativity Numbers of Actual Relationships ‘Connections’
  26. 26. Example in Media & Content: Content + Context + Connectivity + Community + Convenience +++
  27. 27. Adding value for Travelers - the 2.0 way Information + Opinion + Context + Connectivity + Community + Convenience ++++++
  28. 28. The ‘Risks’ of Social Media
  29. 29. Ford: taking the risk
  30. 30. Social Media beats eMail, Video beats Search
  31. 31. Sooner or later... No conversation, No openness, No trust = No business
  32. 32. Welcome to Communication 2.0 De-centralized Mobile Audio & Video Interactive Real-Time
  33. 33. How can you give your clients something that makes them happy, that adds value, that generates trust?
  34. 34. Seize the day! Real-Time Mobile Video Social
  35. 35. Thanks for your time email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard more presentations at www.mediafuturist.com

×