The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining 'broadband culture', why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, 'free gets you to the place where you can ask to get paid', how sharing generates income, the future of content, education trends, the end of control,
How will this make money?
Behavior, habit & culture changes
always come first
Monetization is a possible
consequence (not a starting point)
Every large and engaged
audience can be turned into
In Content, we must now reinvent how get paid!
Source: Universal McCann
Why I have spend $1000+ on iStockphoto
• Good quality images
• Finding the right photo is quick and easy
• The rights (licenses) are cleared
• The price is right (well... mostly)
• I don’t pay just for the content - I
pay for ease of use, peace of mind,
the interface, service & curation...!
Free gets you to
a place where
you can get
Quote by Fred Wilson, Union Square Ventures www.avc.com