Building the Metaverse
Decentraland
APRIL 2018

What is Decentraland?

What is it?
Decentraland (DCL) is a virtual world platform built on the blockchain
Users in DCL can create, experience, and monetize content and applications, which will be viewable on
the web and inVR.The world will eventually have decentralized governance, and the content in the
world will be stored on IPFS
Second Life +VR + Crypto = DCL
What’s the history?
Decentraland was founded by EstebanOrdano andAri Meilich
In 2016, the team behind DCL developed the Bronze Age, which was a 3D virtual world with distributed
land recorded on the Bitcoin blockchain
In June 2017, they released a white paper outlining the vision for DCL
The Decentraland Foundation raised $25 million in an token sale last August
Decentraland is the future

How does Decentraland use blockchain technology?
The virtual world is powered by MANA.
With MANA, users can purchase LAND.
With LAND, developers can create amazing experiences.
Distributed land ownership
Scarce virtual land is owned
directly by members of the
community, not one big company
Native cryptocurrency
DCL is powered by MANA,
an ERC-20 token with a
capped supply
Decentraland governance
DCL will become a DAO,
using tools developed by
Project Aragon

The LAND

LAND is scarce in supply and non-fungible
• There are 90,651 parcels of LAND, each with distinct (x,y) coordinates
• Land is an ERC-721 token
Genesis City was the first auction for LAND, occurring in December 2017
• ~35,000 parcels were sold in the auction and ~20,000 were granted to districts
• In the auction, prices started at 1000 MANA ($100), the average price was about 3000 MANA ($300),
and the most expensive parcel went for 600,000 MANA ($60,000)
• Each parcel is 10x10 meters, and two parcels is the size of a tennis court
• GenesisCity is the size ofWashington D.C.
Private
Land
Public
Land
Districts Roads
Private lands purchased
together by people who
wanted to be neighbors
with some common theme
or interest
Potential spawn
plots or just
meeting places
Urban planning still in
progress, but these will
be places people can
freely explore shops,
etc.
Privately owned
land can be bought
in auctions and
traded on secondary
markets
Four categories of land exist
Purchasing LAND

The foundation launched a LAND exchange in April
• It allows for decentralized exchange (ie. atomic swaps) of MANA for LAND (eventually in state
channels)
• Over time, others are expected to launch LAND trading exchanges
There will be a second auction for the remaining ~12,000 unsold private parcels
• TBD, but likely in 2Q18
The world is expected to grow over time, with new parcels sold via auctions
• The decision mechanics around this are expected to be determined through some sort of
community vote
Critically, MANA will likely be the only means of payment in future
auctions for new parcels of LAND, and its supply will decrease
LAND Marketplace
MarkplaceVideoTutorial

Here’s how Decentraland looks today
Taken LAND DistrictUnowned LAND

Why we’re excited

I. It is inevitable that people will spend a significant amount of time in full-scale virtual
worlds
• “Virtual reality will be a super drug” – Steven Spielberg
II. When VR takes off, a virtual world will be the primary “search platform” for VR experiences
• Parcels will function like “domain names” and DCL can become the Google of the future
III. One big company should not own the most popular virtual world
• There’s already tremendous controversy around tech giants owning the websites we use
most. Can you imagine if one of them owns the entire world that we inhabit?
IV. Speculation and openness will fuel network effects
• The ability to buy MANA and LAND will draw in new users, developers, and businesses,
creating a virtuous circle of growth
Our thesis

It is inevitable that somebody will do this
• And we love the Decentraland team
Still early and under-the-radar
• Circulating MANA has market cap of ~$70mm (as of 4/5/18), placing it at #115 on
CoinMarketCap
A vibrant community is taking root
• Over 3000 LAND owners from all over the world, active chat, people becoming obsessed
It’s a free market economy that will provide a myriad of opportunities to create value
• The community will attract developers and entrepreneurs
It’s fun and inspiring!
• Decentraland is a canvas for the imagination
Why we love Decentraland

Recording property ownership actually works in cyberspace
• Honduras experimented with blockchain-based land title project, but gave up because of “last-mile”
– a problem that doesn’t exist in DCL
Demand for scare digital assets is already big, and in coming years it will explode
• Cryptokitties is the perfect proof point for LAND and other scarce virtual goods that will trade in
DCL
“The Token Effect” (i.e., bootstrapping a network)
• Speculation will fuel development, which will attract a variety of new stakeholders
Open platform for developers
• Decentralization means that developers can build whatever they want and know that the rules
won’t change
Code is law?
• Smart contracts will work beautifully in DCG – the platform will feature a variety of ”real estate”
contracts that are enforced by ETH and automatically execute
• DCL will gradually become a functioning “DAO” – meaning, it will have its own government
Blockchain’s killer app?

I. We participated in the token sale and own MANA
II. We bought LAND
III. We are “leasing” out LAND to 3D developers
IV. We are seeding businesses on top of DCL. More specifically, we are funding the
development of top districts in DCL and are in discussions to launch an incubator and/or
fund with terrific partners
V. We are hosting events and launching the Decentraland Meetup group in NYC
VI. We are talking to designers / architects about developing on our land
VII. We are talking to big companies in media, entertainment, and technology about getting
involved
How we’re involved with Decentraland

I. Invest in MANA or LAND
II. Follow DCG on twitter (@Decentraland) or join the RocketChat
III. Launch new businesses in DCL or extend your existing business into DCL
IV. Partner with the foundation to help them build
V. Let your imagination roam and then bring your ideas to life
What can you do?
This multidisciplinary project has something for everyone - take your
unique skills and find a creative way to apply them in DCL

Appendix

Website: https://decentraland.org/
RocketChat: https://chat.decentraland.org/channel/general
LAND Marketplace: https://market.decentraland.org/0/0
MANA Token Information: https://transparency.decentraland.org/
MANA CoinMarketCap Page: https://coinmarketcap.com/currencies/decentraland/
Bittrex MANA Market: https://bittrex.com/Market/Index?MarketName=btc-MANA
DCL Resources