Fundraising season is here -- holidays, fall galas, and of course…. Giving Tuesday. People will donate if you make the process super easy, and what’s easier than taking out your phone and sending a quick text? Your donors are in the mood to give, so why not pilot a mobile giving service today?  We learned five popular ways mobile can effectively increase both donor engagement and funding for years to come. 

1. 5 Mobile Must-Haves for
This Fall Giving Season

2. About
Give by Cell
● Division of Engage by Cell
● Combine mobile
technology & fundraising
● 12 years experience
● 4,000 clients

3. ● 2.7 billion smartphone users around
the world
● 200% - Increase in mobile donations
during the past year
● 51% - people who visit a nonprofit’s
website do so on a mobile device`
Mobile Use Stats

4. ● Makes it easy for donors to give
● Continue to engage with patrons
after they donate
● Gather detailed reporting on
donor data
● Collect contact information from
your donors
Mobile is a must-have
for NPOs

5. ● The mobile phone is
becoming the preferred
way of managing every
aspect of our lives
● Texting is now the way to
get info and buy or pay
● People donate when it’s easy
● Email open rates falling, but
text message open rates over
90%
What we have learned
over the years

6. Not just for a one time event
● Links in social media
● Screencast embed on a
web page
● Text announcement to
donors
● Donor Recognition
● Ongoing donations

7. Mobile Giving
How Does it Work?
3 Options

8. ● Use our donation page or yours
● Any donation amount
● Charged to credit card/Paypal
● No eligibility requirements
Mobile Donate

9. Try it
NOW!
USA
Text: Showcase Donate
To: 56512
CANADA
Text: Engage Donate
To: 393939

10. A public university in San Francisco uses mobile
giving at their annual gala (and told us they like
that donors don’t have to remember a confusing
web address!)
Client Example #1

11. A nonprofit in California that offers free legal
services says they have significantly increased their
funding over the past year due to Mobile Donate.
Client Example #2

12. A nonprofit public policy institute in Washington, D.C.
uses Mobile Donate to raise money at their
annual golf tournament and says mobile “captures
people right in the moment.”
Client Example #3

13. An K-12 school in Los Angeles uses Mobile
Donate’s text messaging feature to remind their
alumni about events and outreach for giving
(and the open rates are through the roof!)
Client Example #4

14. ● Carrier-based donation service:
taken from donors’ cell phone bill
● Donations made in pre-set amounts
ranging from $5 to $50
● Requirements:
○ 501(c)(3) nonprofits only
○ one year in business
○ over $500,000 in annual revenue
202-22
Mobile Give

15. Text: Showcase Give
To: 56512
Try it
NOW!
USA
Text: Showcase Give
To: 56512
CANADA
Text: Engage Give
To: 393939

16. New York’s largest healthcare provider loves
Mobile Give because their donors don’t need a
checkbook, cash, or a computer to donate!
Client Example #1

17. A science nonprofit in Washington D.C. found that
instant donations made with Mobile Give
provided a level of convenience which was
perfect for their events.
Client Example #2

18. An association for student affairs administrators in
Columbus found that younger members don’t
make credit card donations, but they do make
instant text message donations -- and lots of them!
Client Example #3

19. By using Mobile Give, this children’s foundation
based in Mexico worked with its American affiliates
to host a TV telethon and raised over $250,000 in a
single weekend.
Client Example #4

20. After hosting a radio telethon, this Boston-based
cancer treatment and research center raised over
$200,000 in a single day.
Client Example #5

21. ● Any dollar amount
● Organization follows up with a
phone call to collect money
Mobile Pledge

22. Text: Showcase Pledge
To: 56512
Try it
NOW!
USA
Text: Showcase Pledge
To: 56512
CANADA
Text: Engage Pledge
To: 393939

23. Change Up Your Fundraiser

24. Events
Screencast thermometers increase
excitement and donations
through friendly competition.
When your neighbor is making a
donation, you can’t help but want
to give too!

25. Screencast
Thermometer
WHAT IS IT?

26. ● Use with any mobile
giving service
● As donations arrive, the
thermometer rises
● Inspires competition
● Send link to Screencast
before event
Screencast
Thermometer

27. Customizable

28. This professional health foundation wove the
Screencast Thermometer into their speeches and
doubled donations from the past year.
Client Example #1

29. This national after-school program loves using
the Screencast Thermometer because “our
events are always very successful” with them.
Client Example #2

30. A large faith-based organization in Fort Mill,
North Carolina was able to raise $500,000 at
their charity drives by broadcasting over
facebook live, continually checking back to see
progress on their Screencast Thermometer
Client Example #3

31. This nonprofit that provides affordable healthcare
to children is always looking to be innovative with
fundraising: “Due to Give by Cell, our annual golf
tournament was the most successful yet!”
Client Example #4

32. Donor Engagement
Via Text Messages

33. ● Gather important contact information and donor
data by having people opt-in to various lists on the
spot
● Allow donors to donate on-the-go or any time they
feel inspired
● Send your donors custom content via text message
(Texting has a 93% open rate vs. email with a 23%
open rate)
What are the problems
texting is solving?

34. ● Push out texts during event
● Use texts to deliver links to
your donation page
● Donors can join email or a
text message list
● Two way SMS
● Automated responses
● Automated touches
● Great for post-event
follow-up
Text Message

35. • Inbound text messaging
• Feedback
• Questions
• Answers
• Auto responses
• Personalized responses
• Live- & Group-Chat
Two Way SMS

36. Automated Responses
by Keyword
● Users text in and immediately
receive a response, and can join
a list
● Include links, pictures, GIFs, etc.

37. Automated Touches
Schedule in-advance “drips”
or “touches” based on
calendar dates or intervals

38. Users text in and are added to a list for future engagement
Build Your Lists
Based on Relevancy

39. How did you enjoy the gala?
Great
Bad
Average
Very bad
ABC Gala
Survey
● Send custom thank you notes
● Ask for feedback through polls
● Send future event schedules
Great for
Post-event Follow-up

40. Memphis, Tennessee-based university sends two
texts a month to solve the terrible email open rates
Alum love getting these small news updates
Client Example #1

41. A performing arts group in Indiana sends texts
announcing new shows and cancelled
performances
Client Example #2

42. A Northern California relief organization sends texts
with updates on their NPO
Client Example #3

43. Five branches of this national child advocacy group
use text messaging around the country for use in
training staff out in the field.
Client Example #4

44. This nonprofit uses text messaging to
communicate with its hundreds of volunteers
stationed nationwide.
Client Example #5

45. Digital Cards:
“A Game-Changer”

46. A new way to
recognize your donors
● The more you recognize your donors, the
more likely they are to give again.
● It’s an inexpensive & beautiful
enhancement to your existing “Thank You.”
● Save money - no need for a physical
card or letter.
● No need to download an app - goes directly
into your Google or Apple Pay wallet.

47. Text: Showcase Card
To: 56512
Try it
NOW!
USA
Text: Showcase Card
To: 56512
CANADA
Text: Engage Card
To: 393939

48. WHY donors love this card
Clever &
High-Tech
New Way to
Recognize
Easy to Find in
Digital Wallet

49. Crowdfunding the Mobile Way

50. Two Types
Peer-to-PeerCrowdfunding

51. Thank you
DAVE ASHEIM
Founder and CEO of Give by Cell
Phone: (415) 997 - 0201
Email: dave@givebycell.com
Follow us on social media for updates on mobile engagement strategies!
Instagram: @engagebycell Twitter: @engagebycell

52. What is Fund by Cell?

53. We Make
You Mobile
Fund by Cell is the only crowdfunding solution that
lets your supporters and their networks donate
instantly from wherever they are by simply sending a
text message.

54. Crowdfunding uses the power of social media to amplify
your network of supporters to raise maximum funds for
your causes.
Crowdfunding

55. Peer-to-Peer
Fundraising
• Peer-to-peer (P2P) uses personal networks to raise funds
• Exponentially reach more people, money, donors…
• Turns your supporter’s network into $$$ “engine”

56. Scavenger Hunts & Games
Text Message Mobile Web
● Can include photos ● Every question is a new mobile page
● Can include various types of media

57. How It Works
● Visitor uses own device/mobile phone
● Engage to get clues - physically move
around venue
● Instant auto responses sent to visitor
● Different types of “hunts” can be set up
● Earn rewards or lead to another action

58. Text: Showcase Scavenger
To: 56512
Try it
NOW!

59. Who Uses a Scavenger
Hunt or Game?
Museums
Aquariums
Zoos
Gardens
Amusement Parks
Concert/Sporting Venues
Universities
Corporate Offices
Historical Monuments
National Parks
State Fairs
City Tours

60. Why would
you use a
scavenger
hunt or game?

61. Scavenger Hunts & Games
Marketing
Marketing Promotions:
● Upcoming events
● New exhibitions
● New facility layout

62. Scavenger Hunts & Games
Learning
● Familiarize new hires with campus
● Provide information about the
company or organization along
the way
● A fun way to break up
classroom learning

63. Scavenger Hunts & Games
Visitor Experience
● Parents & kids
● Visitors short on time
● Visitors on bad weather days
● Schools groups/field trips
● Corporate group retreats
● After hours events
● Incoming freshman, prospective students
visiting campus with parents
● Corporate onboarding

64. Scavenger Hunts & Games
Additional
Advantages
● Drives traffic to less popular areas
● Fresh way to engage with
your exhibits
● Participants will promote your cultural
institution via social media and Trip
Advisor, Yelp, Instagram, etc.

65. Digital Membership Cards

66. Better Way:
Mobile Digital Cards
● Digital cards are replacing
physical cards
● Allows you to include your brand in
donor’s digital wallet
● Ongoing text message engagement
● Saves on printing & mailing costs

67. Donor Recognition Membership

68. Digital Donor Recognition Cards

69. Campaign
Portal
Fund by Cell allows you to create your own fundraising
page with all of your campaigns in one place.
You can contribute to the causes that inspire you
most, through one shareable URL

70. Real-Time
Analytics &
Insights
You can instantly see the progress of your campaigns
with our rich reporting dashboard. Monitor your
donors’ progress and improve the effectiveness of
your campaigns.

71. Offline
Donations
Up until now, charities could not allocate paper
checks towards crowdfunding campaigns.
Fund by Cell has solved this problem.

72. Offline Pledge

73. Fast, Easy
& Secure
Set up your account and campaigns in minutes.
Our platform is safe and all transactions are
secured by WePay, a trusted merchant provider.

74. 3 Ways to
Generate Digital Cards
Point of Sale Upload list Web sign up

75. How will users
receive their card?
Users can save a card image to their
photos or save to their wallet - no app
download required!

76. Member name
and info
Barcode or QR stores
relevant member info
Card stores information
about user
Can also hold links to
important mobile pages
or pages on your site.
Your logo and
branding colors

77. Do you have so many
cards in your wallet,
you can’t find the
one you need?