Northwell Health Foundation is the fundraising arm of the largest private healthcare provider in New York. However, cultivating meaningful ongoing relationships with their donor base is always challenging. Join Give by Cell’s CEO Dave Asheim as he talked with Senior Director of Special Events Mindy Reade of New York’s Northwell Health Foundation about why they moved to mobile giving and how they’ve achieved success after adopting the Give by Cell engagement platform.

1. Mobile Fundraising Services from
Why a Top New York
Charity Moved to Mobile
Giving

2. Meet our speakers
Dave Asheim
CEO/Strategy Lead
Engage by Cell
Mindy Reade
Senior Director, Special Events
Northwell Health Foundation

3. About Give by Cell
● Division of Engage by Cell
● Combine mobile technology &
fundraising
● 12 years experience
● 4,000 clients

4. Who is

6. Mobile Fundraising Services
Mobile Donate
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
Mobile Give
● Reserved exclusively for Nonprofits
● Carrier-based donation service; contributions
are taken directly from donors’ cell phone bill
● Donations made in increments of $5 from $5 to
$50
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
Fundraising
Thermometer

7. Mobile Donate
Keyword
You get a keyword. Donors text in to
receive a link to your mobile
donation page.
Donation Landing Page
Use our templates & brand
your page

8. Take out
your phone!
Try it!
Text Henry
to 56512

10. Screencast Thermometer
● Can be used with any other
mobile giving service
● As donations arrive, the
thermometer rises
● Inspires competition
● Send link before event to
encourage people that cannot
attend to donate now!

12. How important is having a
screencast thermometter
at an event?

13. ● Specifically for 501 (c) (3) nonprofit
organizations
● Donors make contributions in
increments of $5 from $5 to $50
● Donations are taken directly from
donor’s phone bill
Mobile Give

14. Questions we hear
● What is the return on investment - will we make money from
spending the money with Give by Cell for the service
● Will the technology actually work at my live event
● Where and how would I weave the “take out your phone” message
into my event
● Will older people donate by phone

15. When do you recommend
using the charge phone
bill service vs. the credit
card donation service?

16. Has mobile giving
expanded your base?

17. What are the risks for a
charity to use mobile?

18. Does size of organization
matter?

19. Lessons
● Do you want to engage with event attendees and donors? Mobile is
the only way
● Fewer people log onto a computer - rely exclusively on their phone
for everything
● Many people asking to join text message lists instead of email
● We predict by 2020, 85% of all charities will be using some form of
mobile giving

20. Text Messaging
● Push out text during event
● Use text to deliver link to donation
page
● Donors can join email or text message
list
● Useful for post-event follow-up

21. Reporting
Detailed back-end reporting gives you contact information of those who have texted in.

23. Reporting and analytics help you gauge your
campaign’s success
Reporting & Analytics

24. Pricing
For most mobile giving services:
1 Event: $1,500 - $2,000
1 Year: $2,500 - $3,000
Discounts for 2 year terms

25. Contact Information
David Asheim
Founder/CEO
dave@givebycell.com
415.297.6677
Mindy Reade
Senior Director, Special Events
Northwell Health Foundation
MReade@northwell.edu

26. Calls to action:
Moderator mentions your call to action and
encourages audience to text
Mobile Pledge
“The Digital Paddle Raise”
● Any $ amount
● Organization follows up with a
phone call to collect donation