SlideShare a Scribd company logo
How Child Related
Charities are
Increasing Donations
Meet our speakersAbout our Speakers
David Asheim
Founder & CEO
Give by Cell
2
Deborah Stellwagen
Director of Community Relations
Boys & Girls Club of Fort Wayne
Kaila Sassano
VP of Development
Partnership for Drug-Free Kids
About Give by Cell
● Division of Engage by Cell
● Combines mobile
technology & fundraising
strategies
● 8 years experience
● 4,000 clients
● Text -to - donate
● Mobile donating
● Content delivery
● Event tools
● Increase donations
by up to 40%
4 Fundraising Services
Mobile Give/Donate
● Mobile Give - requirements*
● Mobile Donate - no requirements
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
● DEMO: Text HENRY to 56512
Mobile Pledge
● Any $ amount
● Organization follows up with a
phone call to collect $
● DEMO: Text PLEDGE to 56512
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
Fundraising
Thermometer
SMS
● Push out text during event
● Donors can join email or text
message list
● Useful for post-event follow-up
*Mobile Give - 500k annual revenue, 501(c)3
Problems we typically hear from
our non - profit clients
● Nobody carries a checkbook
● Process to register and check out takes long
● No peer pressure if attendees cannot see the donation amounts
● Calling donors after event to collect not always successful and very
time consuming
What we have learned
● More people relying on mobile phone to
○ pay bills
○ buy services
○ and now - to give to your charity!
● Mobile allows you to get people to donate at the instant they are inspired
○ At an event
○ When they receive an email or direct mail piece
○ Via Social Media
○ When you meet in person
● Millennials prefer to give online: 62%*
*2017 Global Trends in Giving Report
About Deborah
Deborah Stellwagen
Director of Community Relations
Boys & Girls Club of Fort Wayne
Each day over 500 school aged, low income school aged
children attend the Boys and Girls Clubs of Fort Wayne (BGCFW)
structured after school programs and services.
TEXT MESSAGING
To connect and re-engage
with donors.
MOBILE DONATE
Make donating as easy as
1, 2, 3
SERVICES USED
SCREENCAST
Watch donations fill
thermometer in real time with
scrolling donor information.
Problems BGCFW was looking to
solve.
Text Messaging For Communication
Improving engagement with audience
Increase Fundraising at Events
Tools to make it easier for donors at
event
Enabling donors to give via mobile
Implementing a mobile giving option
Mobile Donate
● An easy text sends a link to your Mobile Donate page
● Allow donors to make an easy one-time OR recurring
payment
● Automatically send receipts and thank you messages
● Detailed reporting module
Text Messaging for Communication
Fundraising at Events
Marketing materials at the
table to inform donors.
Moderator presents call to action
Ask while donors are engaged
Screencast Thermometer
● Live call-to-action
● Interactive polls or quizzes
● Weave the ask into other
activities
● Follow -up
Fully Customizable!
About Kaila
Kaila Sassano
VP of Development
Partnership for Drug-Free Kids
The Partnership for Drug free Kids has been supporting families and
responding to a changing drug landscape for over 30 years. Learn
more about how we got to where we are today and meet the
dedicated and passionate people who make it all possible..
SERVICES USED
TEXT MESSAGING
To connect and re-engage
with donors.
MOBILE DONATE
Make donating as easy as
1, 2, 3.
SCREENCAST
Watch donations fill
thermometer in real time with
scrolling donor information.
How to market your campaign?
Be creative!
Make your call to action count
Use Screencast to drive giving
Get other organizations to help out!
Partner with other organizations to display marketing collateral for your cause. People want
to help your initiative. You just have to ask!
IGA Bag Stuffers Counter Signs
Text Messaging
Backend Reporting
What can
mobile do for you?
What would it mean to raise 20 - 40% more in
donations each year?
How could your organization use that money?
What if you could reach out to every attendee
at your event throughout the year?
What does
mobile cost?
Special end -of -month pricing
● 1 year subscription
● We waive 4.9% transaction fee
● Donors pay your credit card fee
● 5 hours training and support
● Marketing Best Practices Guide -
FREE
Contact Information
David Asheim
Founder & CEO
Give by Cell
dave@givebycell.com
Deborah Stellwagen
Director of Community Relations
Boys & Girls Club of Fort Wayne
dstellwagen@bgcfw.org
Kaila Sassano
VP of Development
Partnership for Drug-Free Kids
kaila_sassano@drugfree.org
Upcoming Webinar
Are Phones the Only
Way To Engage With
Millenials?
Tuesday, May 1
11 am PST / 2 pm EST
Eric Robinson
The Children’s Home of Lubbock

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Give by Cell: How Child Related Charities are Increasing Donations

  • 1. How Child Related Charities are Increasing Donations
  • 2. Meet our speakersAbout our Speakers David Asheim Founder & CEO Give by Cell 2 Deborah Stellwagen Director of Community Relations Boys & Girls Club of Fort Wayne Kaila Sassano VP of Development Partnership for Drug-Free Kids
  • 3. About Give by Cell ● Division of Engage by Cell ● Combines mobile technology & fundraising strategies ● 8 years experience ● 4,000 clients ● Text -to - donate ● Mobile donating ● Content delivery ● Event tools ● Increase donations by up to 40%
  • 4. 4 Fundraising Services Mobile Give/Donate ● Mobile Give - requirements* ● Mobile Donate - no requirements ● Use our donation page or yours ● Any $ amount ● Charged to credit card/Paypal ● No eligibility requirements ● DEMO: Text HENRY to 56512 Mobile Pledge ● Any $ amount ● Organization follows up with a phone call to collect $ ● DEMO: Text PLEDGE to 56512 ● Generate excitement ● Increase donations ● Thermometer rises with donation amount Fundraising Thermometer SMS ● Push out text during event ● Donors can join email or text message list ● Useful for post-event follow-up *Mobile Give - 500k annual revenue, 501(c)3
  • 5. Problems we typically hear from our non - profit clients ● Nobody carries a checkbook ● Process to register and check out takes long ● No peer pressure if attendees cannot see the donation amounts ● Calling donors after event to collect not always successful and very time consuming
  • 6. What we have learned ● More people relying on mobile phone to ○ pay bills ○ buy services ○ and now - to give to your charity! ● Mobile allows you to get people to donate at the instant they are inspired ○ At an event ○ When they receive an email or direct mail piece ○ Via Social Media ○ When you meet in person ● Millennials prefer to give online: 62%* *2017 Global Trends in Giving Report
  • 7. About Deborah Deborah Stellwagen Director of Community Relations Boys & Girls Club of Fort Wayne
  • 8. Each day over 500 school aged, low income school aged children attend the Boys and Girls Clubs of Fort Wayne (BGCFW) structured after school programs and services. TEXT MESSAGING To connect and re-engage with donors. MOBILE DONATE Make donating as easy as 1, 2, 3 SERVICES USED SCREENCAST Watch donations fill thermometer in real time with scrolling donor information.
  • 9. Problems BGCFW was looking to solve. Text Messaging For Communication Improving engagement with audience Increase Fundraising at Events Tools to make it easier for donors at event Enabling donors to give via mobile Implementing a mobile giving option
  • 10. Mobile Donate ● An easy text sends a link to your Mobile Donate page ● Allow donors to make an easy one-time OR recurring payment ● Automatically send receipts and thank you messages ● Detailed reporting module
  • 11. Text Messaging for Communication
  • 12. Fundraising at Events Marketing materials at the table to inform donors.
  • 14. Ask while donors are engaged
  • 15. Screencast Thermometer ● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow -up
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  • 19. About Kaila Kaila Sassano VP of Development Partnership for Drug-Free Kids
  • 20. The Partnership for Drug free Kids has been supporting families and responding to a changing drug landscape for over 30 years. Learn more about how we got to where we are today and meet the dedicated and passionate people who make it all possible.. SERVICES USED TEXT MESSAGING To connect and re-engage with donors. MOBILE DONATE Make donating as easy as 1, 2, 3. SCREENCAST Watch donations fill thermometer in real time with scrolling donor information.
  • 21. How to market your campaign? Be creative!
  • 22. Make your call to action count
  • 23. Use Screencast to drive giving
  • 24. Get other organizations to help out! Partner with other organizations to display marketing collateral for your cause. People want to help your initiative. You just have to ask! IGA Bag Stuffers Counter Signs
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  • 28. What can mobile do for you? What would it mean to raise 20 - 40% more in donations each year? How could your organization use that money? What if you could reach out to every attendee at your event throughout the year?
  • 29. What does mobile cost? Special end -of -month pricing ● 1 year subscription ● We waive 4.9% transaction fee ● Donors pay your credit card fee ● 5 hours training and support ● Marketing Best Practices Guide - FREE
  • 30. Contact Information David Asheim Founder & CEO Give by Cell dave@givebycell.com Deborah Stellwagen Director of Community Relations Boys & Girls Club of Fort Wayne dstellwagen@bgcfw.org Kaila Sassano VP of Development Partnership for Drug-Free Kids kaila_sassano@drugfree.org
  • 31. Upcoming Webinar Are Phones the Only Way To Engage With Millenials? Tuesday, May 1 11 am PST / 2 pm EST Eric Robinson The Children’s Home of Lubbock