Guest speakers, Sarah Palermo of New Hampshire Legal Services, and Alex Weiss of ASW Cares For Kids will share with us the latest strategies in mobile engagement. 

1. Easy Tech For NPOS:
Raising More Money
At Events.

2. Meet our speakers
David Asheim
Founder & CEO
Give by Cell

3. Meet our speakers
Alex Weiss
ASW Cares For Kids
Sarah Palermo
New Hampshire Legal
Services

4. About Give by Cell
● Division of Engage by Cell
● Combines mobile
technology & fundraising
strategies
● 7 years experience
● 4,000 Clients
● Text -to - donate
● Mobile Donating
● Content delivery
● Event tools
● Increase donations
by up to 40%

5. What we have learned
● More people relying on mobile phone to
○ pay bills
○ buy services
○ and now - to give to your charity!
● Mobile allows you to get people to donate at the instant they are inspired
○ At an event
○ When they receive an email or direct mail piece
○ Via Social Media
○ When you meet in person
● Millennials prefer to give online: 62%*
*2017 Global Trends in Giving Report

6. Problems we typically hear from
our non - profit clients
● Nobody carries a checkbook
● Process to check out takes too long
● No peer pressure if attendees cannot see the donation amounts
● Calling donors after event to collect not always successful and very
time consuming

7. 4 Fundraising Services
Mobile Donate/ Give
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
● DEMO: Text HENRY to 56512
Mobile Pledge
● Any $ amount
● Organization follows up with a
phone call to collect $
● DEMO: Text PLEDGE to 56512
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
Fundraising
Thermometer
SMS
● Push out text during event
● Donors can join email or text
message list
● Useful for post-event follow-up

8. Make it easy,
use mobile
Keyword
You'll get a personalized keyword
for your organization. Donors text in
your keyword to receive a link to
you mobile donation page.
Donation Landing Page
Use a template & easily brand your
page

9. New Hampshire
Legal Services
Sarah Palermo
Campaign Director

10. Services:
Text Messaging
Screencast

11. Use at events:
Text Message Call to Action:
Put you call to action on event marketing materials, emails and social
media. Users text in to be sent to your donation page.
Screencast Thermometer
Display our event fundraising event thermometer, Screencast, to
increase participation and encourage engagement

12. Tell us your event process:
The green cards are half of a sheet of paper and then are folded in half again and we placed 3-4 of them on each
table this year, up from 2 the first year. Every year, people tell us they want more of them on the table.
Our agenda for the event this year went like this:
· Opening remarks from the Campaign Chair called everyone to sit (during this time, the campaign logo is on the
screen)
· The Attorney General welcomed the crowd (“)
· Staff speaker introduced client (“)
· Client speaker (“)
· Campaign chair leads text pledging (text thermometer goes up)
· Then we present an award and the text pledging stayed up through this portion
· Then we have our keynote speaker and it goes back to just the logo

13. Calls to Action:
Moderator or MC mentions
your call to action and
encourages audience to
participate

14. Screencast Thermometer

15. Try it!
Text
KICKOFF
to 56512

16. Reporting
Detailed back-end reporting gives you contact information of those who have texted in.

17. Reporting and analytics help you gauge your
campaign’s success
Reporting & Analytics

18. ASW Cares for Kids
Alex Weiss

19. Services:
Text Messaging
Mobile Donate
Screencast

20. Mobile Donate
● An easy text sends a link to your Mobile Donate page
● Allow donors to make an easy one-time OR
recurring payment
● Automatically send receipts and thank you
messages
● Detailed reporting module

21. Use text messaging to deliver the link to
donation page
Text Messaging

22. Alex, running the text to pledge campaign which
funds a broadcast studio for hospitalized children.

24. Screencast Thermometer

25. Customize
for your
campaign

28. The platform is
easy to use.

29. What does
this cost?
Special pricing for June, 2018

30. New Pricing
Mobile Donate Starter Kit - $299/ year
Until July 31, 2018
Keyword
You'll get a personalized keyword for
your organization. Donors text in your
keyword to receive a link to your
mobile donation page.
Donation Landing Page
Use a template & easily brand your
page
Donor Receipts
Receipts are automatically emailed to
donors
Merchant Processor
Free WePay merchant account - the most
trusted processor in fundraising. You just
pay
Support
Email and Chat support

31. Contact Information
Alex Weiss
ASW Cares For Kids
Sarah Palermo
New Hampshire Legal
Services

32. Contact Information
David Asheim
Founder/CEO
dave@givebycell.com
415.297.6677