SlideShare a Scribd company logo
New Fundraising
Strategies for
2018
Meet our speakersAbout our Speakers
David Asheim
Founder & CEO
Give by Cell
2
Julia Blair
Donor Relations and Engagement Coordinator
Planned Parenthood of
Northern New England
About Give by Cell
● Division of Engage by Cell
● Combines mobile
technology & fundraising
strategies
● 8 years experience
● 4,000 clients
● Text -to - donate
● Mobile donating
● Content delivery
● Event tools
● Increase donations
by up to 40%
NEW Strategy = Mobile
1. Cell phone is the new wallet!
2. Cell phone is extension of us
4 Fundraising Services
Mobile Give/Donate
● Mobile Give - requirements*
● Mobile Donate - no requirements
● Use our donation page or yours
● Any $ amount
● Charged to credit card/Paypal
● No eligibility requirements
● DEMO: Text HENRY to 56512
Mobile Pledge
● Any $ amount
● Organization follows up with a
phone call to collect $
● DEMO: Text PLEDGE to 56512
● Generate excitement
● Increase donations
● Thermometer rises with
donation amount
Fundraising
Thermometer
SMS
● Push out text during event
● Donors can join email or text
message list
● Useful for post-event follow-up
*Mobile Give - 500k annual revenue, 501(c)3
Mobile Donate
● An easy text sends a link to your Mobile Donate page
● Allow donors to make an easy one-time OR recurring
payment
● Automatically send receipts and thank you messages
● Detailed reporting module
What we have learned
● More people relying on mobile phone to
○ pay bills
○ buy services
○ and now - to give to your charity!
● Mobile allows you to get people to donate at the instant they are inspired
○ At an event
○ When they receive an email or direct mail piece
○ Via Social Media
○ When you meet in person
● Millennials prefer to give online: 62%*
*2017 Global Trends in Giving Report
About Julie
Donor Relations and Engagement Coordinator
Planned Parenthood of
Northern New England
Julia Blair
Planned Parenthood Federation of
America is a nonprofit organization
that provides sexual health care in
the United States and globally.
Planned Parenthood
Problems we typically hear from
our non - profit clients
● Nobody carries a checkbook
● Process to register and check out takes long
● No peer pressure if attendees cannot see the donation amounts
● Calling donors after event to collect not always successful and very
time consuming
Events
Fundraising at Events
Moderator presents call to action
Ask while donors are engaged
Screencast Thermometer
● Live call-to-action
● Interactive polls or quizzes
● Weave the ask into other
activities
● Follow -up
What role do we play?
SMS Mobile Sites
● List Build
● Schedule Texts
○ Links
○ Content
○ Reminders
○ Ask questions
● Text Chat
● Create new pages in minutes
● Use polls and quizzes to engage
● Store videos, photos,documents
● Create mobile donation page
Secrets we’ve learned
Fundraising
Offer text option all the time
Social Media
Events
Websites
Printed Materials
Secrets we’ve learned
Engagement
Get people 1st engaged by
texting before asking for
donation (“click-bait”)
Play a Game 1st
Take a Poll
Test your Knowledge
Watch a Video
Test with links that act as
“gotchas,” teasers
Educate person
through link on why
action is needed
Serve up action
so it’s easy
to do
Ultimate Action ------
● Donate
● Join email/SMS list
● Attend an event
Text Messaging
Backend Reporting
What can
mobile do for you?
What would it mean to raise 20 - 40% more in
donations each year?
How could your organization use that money?
What if you could reach out to every attendee
at your event throughout the year?
What does
mobile cost?
Special end -of -month pricing
● 1 year subscription
● We waive 4.9% transaction fee
● Donors pay your credit card fee
● 5 hours training and support
● Marketing Best Practices Guide -
FREE
Contact Information
David Asheim
Founder & CEO
Give by Cell
dave@givebycell.com
Julia Blair
Donor Relations and Engagement Coordinator
Planned Parenthood of
Northern New England

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New Fundraising Strategies in 2018

  • 2. Meet our speakersAbout our Speakers David Asheim Founder & CEO Give by Cell 2 Julia Blair Donor Relations and Engagement Coordinator Planned Parenthood of Northern New England
  • 3. About Give by Cell ● Division of Engage by Cell ● Combines mobile technology & fundraising strategies ● 8 years experience ● 4,000 clients ● Text -to - donate ● Mobile donating ● Content delivery ● Event tools ● Increase donations by up to 40%
  • 4. NEW Strategy = Mobile
  • 5. 1. Cell phone is the new wallet!
  • 6. 2. Cell phone is extension of us
  • 7. 4 Fundraising Services Mobile Give/Donate ● Mobile Give - requirements* ● Mobile Donate - no requirements ● Use our donation page or yours ● Any $ amount ● Charged to credit card/Paypal ● No eligibility requirements ● DEMO: Text HENRY to 56512 Mobile Pledge ● Any $ amount ● Organization follows up with a phone call to collect $ ● DEMO: Text PLEDGE to 56512 ● Generate excitement ● Increase donations ● Thermometer rises with donation amount Fundraising Thermometer SMS ● Push out text during event ● Donors can join email or text message list ● Useful for post-event follow-up *Mobile Give - 500k annual revenue, 501(c)3
  • 8. Mobile Donate ● An easy text sends a link to your Mobile Donate page ● Allow donors to make an easy one-time OR recurring payment ● Automatically send receipts and thank you messages ● Detailed reporting module
  • 9. What we have learned ● More people relying on mobile phone to ○ pay bills ○ buy services ○ and now - to give to your charity! ● Mobile allows you to get people to donate at the instant they are inspired ○ At an event ○ When they receive an email or direct mail piece ○ Via Social Media ○ When you meet in person ● Millennials prefer to give online: 62%* *2017 Global Trends in Giving Report
  • 10. About Julie Donor Relations and Engagement Coordinator Planned Parenthood of Northern New England Julia Blair
  • 11. Planned Parenthood Federation of America is a nonprofit organization that provides sexual health care in the United States and globally. Planned Parenthood
  • 12. Problems we typically hear from our non - profit clients ● Nobody carries a checkbook ● Process to register and check out takes long ● No peer pressure if attendees cannot see the donation amounts ● Calling donors after event to collect not always successful and very time consuming
  • 16. Ask while donors are engaged
  • 17. Screencast Thermometer ● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow -up
  • 18. What role do we play? SMS Mobile Sites ● List Build ● Schedule Texts ○ Links ○ Content ○ Reminders ○ Ask questions ● Text Chat ● Create new pages in minutes ● Use polls and quizzes to engage ● Store videos, photos,documents ● Create mobile donation page
  • 19. Secrets we’ve learned Fundraising Offer text option all the time Social Media Events Websites Printed Materials
  • 20. Secrets we’ve learned Engagement Get people 1st engaged by texting before asking for donation (“click-bait”) Play a Game 1st Take a Poll Test your Knowledge Watch a Video Test with links that act as “gotchas,” teasers Educate person through link on why action is needed Serve up action so it’s easy to do Ultimate Action ------ ● Donate ● Join email/SMS list ● Attend an event
  • 22.
  • 24. What can mobile do for you? What would it mean to raise 20 - 40% more in donations each year? How could your organization use that money? What if you could reach out to every attendee at your event throughout the year?
  • 25. What does mobile cost? Special end -of -month pricing ● 1 year subscription ● We waive 4.9% transaction fee ● Donors pay your credit card fee ● 5 hours training and support ● Marketing Best Practices Guide - FREE
  • 26. Contact Information David Asheim Founder & CEO Give by Cell dave@givebycell.com Julia Blair Donor Relations and Engagement Coordinator Planned Parenthood of Northern New England