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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012

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Gigaom
Gigaom

Tony Lucas, Flexiant #structureeurope More at http://event.gigaom.com/structureeurope/

Technology
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WHY “CLOUDWASHING” MUST STOP SPEAKER: Tony Lucas Founder Flexiant Monday, November 19, 12
Why Cloudwashing Must Stop! Tony Lucas – Founder, SVP Product – Flexiant Ltd. GigaOM’s Structure Europe October 2012 Monday, November 19, 12
Cloud is… www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
What Cloud is not ØRigid contracts ØTraditional Hosting ØLong lead times ØVirtualisation ØManual ØHardware Silos provisioning www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
What are service providers doing then? ØAdd Cloud to Product Name Ø??? ØProfit! www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
Why is this happening? Business Issues, not Technical Ones ØManagement Attention ØExisting Growth ØNew revenue models ØStaff self preservation www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
Why is it a problem? Ø IaaS Market has the strongest growth (42% CAGR according to Gartner) Ø IaaS is the gateway to delivering higher margin services Ø Customers are looking elsewhere Ø New entrants with serious capabilities • Amazon • Microsoft • Google www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
What needs to happen? Wake up! ØAlign Business Strategy to ØComplement Existing Tools Cloud Strategy with Cloud Specific Solutions ØAssess Existing Tools/ ØSelf-Service Portal Capacities Available ØApplication Management ØMetering/Billing www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
Many resources at www.flexiant.com www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
Who has the first Question? www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
Monday, November 19, 12

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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012

  • 1. WHY “CLOUDWASHING” MUST STOP SPEAKER: Tony Lucas Founder Flexiant Monday, November 19, 12
  • 2. Why Cloudwashing Must Stop! Tony Lucas – Founder, SVP Product – Flexiant Ltd. GigaOM’s Structure Europe October 2012 Monday, November 19, 12
  • 3. Cloud is… www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 4. What Cloud is not ØRigid contracts ØTraditional Hosting ØLong lead times ØVirtualisation ØManual ØHardware Silos provisioning www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 5. What are service providers doing then? ØAdd Cloud to Product Name Ø??? ØProfit! www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 6. Why is this happening? Business Issues, not Technical Ones ØManagement Attention ØExisting Growth ØNew revenue models ØStaff self preservation www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 7. Why is it a problem? Ø IaaS Market has the strongest growth (42% CAGR according to Gartner) Ø IaaS is the gateway to delivering higher margin services Ø Customers are looking elsewhere Ø New entrants with serious capabilities • Amazon • Microsoft • Google www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 8. What needs to happen? Wake up! ØAlign Business Strategy to ØComplement Existing Tools Cloud Strategy with Cloud Specific Solutions ØAssess Existing Tools/ ØSelf-Service Portal Capacities Available ØApplication Management ØMetering/Billing www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 9. Many resources at www.flexiant.com www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
  • 10. Who has the first Question? www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12