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VALO-CD presentation (Akademy 2012)

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VALO-CD presentation (Akademy 2012)

  1. 1. Otto Kekäläinen Akademy 2012 Tallin 2012-07-11How to get the masses to use Free Software
  2. 2. VALO-CD? Vapaita ja Avoimen Lähdekoodin Ohjelmia Free and Open Soruce Software  Translated into Finnish  Easy to use, high quality software  One program for each usage  100% Free
  3. 3. Why VALO-CD?
  4. 4. General Linux/FOSS campaign 2004-2007
  5. 5. Ubuntu.fi 2006-2008
  6. 6. Problems For the general population  Installing anything is a strain  Learing new stuff is difficult  They just want to get stuff done – now!  Browser  Text editor  E-mail Push vs. Pull  Windows → Linux -migration not viable
  7. 7. Solution
  8. 8. Look and feel good – focus on UX
  9. 9. Look and feel good – focus on UX
  10. 10. Real software come in boxes?
  11. 11. Does it work?
  12. 12. Statistics 72 000 unique visitors since 2008 114 000 visits with 390 000 page loads About 1000 downloads per month Firefox market share in Finland >50% in the end of 2008
  13. 13. Why it matters?Network effects ODT, SVG, OGG, HTML5...
  14. 14. valo-cd.net/wiki
  15. 15. VALO-CD in English was released in Feb 2012.Now we are looking for resellers, small and big!

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