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Structure 2014 - Disrupting the data center - Intel sponsor workshop


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Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco
Intel sponsor workshop: Disrupting the data center
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Structure 2014 - Disrupting the data center - Intel sponsor workshop

  2. 2. Disrupting the Data Center Unleashing the Data Services Economy Raejeanne Skillern General Manager Cloud Service Provider Business
  3. 3. New Devices Create New User Experiences
  4. 4. The Data Center is at the Heart of User Experiences
  5. 5. Rise of the Digital Service Economy * Other names and brands may be claimed as the property of others.
  6. 6. Creating Unprecedented ECONOMIC OPPORTUNITIES New Internet Services $450B1 Cloud Infrastructure $120B2 1: Source: iDATA /Digiworld, 2013 2: Source IDC, 2013. 2016 calculated base don reported CAGR ‘13-’17 * Other names and brands may be claimed as the property of others.
  7. 7. Today’s Infrastructure Static, Manual, Fixed Function EMAIL ONLINE SALES CRM ERP SERVERS STORAGE NETWORK
  8. 8. Today’s IT Challenges Network 2-3 weeks to provision new services1 66% CAGR in mobile data traffic2 Storage 40% data growth CAGR, 90% unstructured3 Server Average utilization <50% despite virtualization4 1: Source: Intel IT internal estimate 2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017 3: IDC’s Digital Universe Study, sponsored by EMC, December 2012 4: IDC Server Virtualization and The Cloud 2012
  9. 9. Limitations of Legacy Data Center Models General Purpose Performance Siloed Resource Scaling Limited Application Resiliency Data Overload
  10. 10. Data center model is insufficient. Reboot required.
  11. 11. It’s Time to Disrupt the Data Center Breaking the Box Optimized Service Delivery Unlock The Data Vault Silicon Customization
  12. 12. Open the Sand Box Custom Solutions Deliver Application Optimized Performance Product Line Expansion to Address New Market Opportunities Core Products Optimize Majority of Data Center Workloads
  13. 13. Breaking the Box: Software Defined Infrastructure EMAIL CRM ERP SOFTWARE DEFINED SERVERS ORCHESTRATION SOFTWARE DEFINED STORAGE SOFTWARE DEFINED NETWORK ONLINE SALES * Other names and brands may be claimed as the property of others. LAYER
  14. 14. Breaking the Box: Application Defined Infrastructure ONLINE SALES EMAIL CRM ERP Infrastructure Attributes Power Performance Security Thermals Utilization Location SERVERS STORAGE NETWORK * Other names and brands may be claimed as the property of others. SOFTWARE DEFINED SERVERS SOFTWARE DEFINED STORAGE SOFTWARE DEFINED NETWORK ORCHESTRATION LAYER
  15. 15. Rack Scale Architecture (RSA): Optimized for SDI Discrete Components, Self-Integration Network Server Storage • Pooled and disaggregated compute, network and storage resources • Hardware attributes exposed upward to the provisioning management layer • Application requirements driven infrastructure composability Composable set of pooled and disaggregated resources NVM NVM TODAY RSA
  16. 16. Optimizing Service Delivery: What’s Inside Matters 1 SECURITY WORKLOAD OPTIMIZATION PERFORMANCE Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81 Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect? 2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper Top Reasons: 73% of Enterprises Fear Cloud Providers Hide Performance Problems 2 75% of Enterprise state concerns for control and service visibility 2 Application performance can vary up to 60% with up to 30% cost difference 3 70% Of Enterprises Specifying HW In Service Selection
  17. 17. Exposing capabilities in cloud services with a direct benefit on a user’s business to allow for more informed decisions New!
  18. 18. Unlocking the Data Vault Analytic Tools and Utilities Data Servers Storage Network * Other names and brands may be claimed as the property of others. Services Big Data Platform
  19. 19. Intel’s Deep Commitment to Data Analytics “Big” Apps/Vertical Solutions Analytics/ Visualization/Data Manipulation Big Data SW infrastructure ~$800M Invested in Analytics Acceleration SW-defined Storage
  20. 20. Let’s Unleash the Digital Services Economy Together Be A Disruptive Force in the Data Center Drive IT as the Business Learn More! Attend Diane Bryant’s Fireside Chat