Natural Analytics
Donald Farmer
donald.farmer@qlikview.com
@donalddotfarmer
March, 2014
Natural vs. Not
Not Natural
Natural
Not Natural
Natural
Not Natural
Natural
Natural Analytics:
Using Innate Skills
•  Natural Analytics™ is the
technology and design
approach that makes the
QlikView platform so powerful
•  Natural Analyt...
Humans have a natural capability for
decision-making under stress
Better Analysis Through
Human Behaviour
Not Natural
Freedom to Explore
Outlier Detection
Sorting
Sorting
Categorization / Relevance Detection
Four Innate Human Analytic Behaviors
Association Comparison
Anticipation Narration
Business Discovery is what Qlik does.
Natural Analytics is how we go about it.
Naturalness fosters adoption and
repeated u...
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
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Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer

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Presentation from Donald Farmer - VP of Product Management, Qlik
#gigaomlive
More at http://events.gigaom.com/structuredata-2014/

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Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer

  1. 1. Natural Analytics Donald Farmer donald.farmer@qlikview.com @donalddotfarmer March, 2014
  2. 2. Natural vs. Not
  3. 3. Not Natural
  4. 4. Natural
  5. 5. Not Natural
  6. 6. Natural
  7. 7. Not Natural
  8. 8. Natural
  9. 9. Natural Analytics: Using Innate Skills
  10. 10. •  Natural Analytics™ is the technology and design approach that makes the QlikView platform so powerful •  Natural Analytics™ optimizes data structures, the analytical query engine, the interactive user experience, visualizations and collaboration What is Natural Analytics™?
  11. 11. Humans have a natural capability for decision-making under stress
  12. 12. Better Analysis Through Human Behaviour
  13. 13. Not Natural
  14. 14. Freedom to Explore
  15. 15. Outlier Detection
  16. 16. Sorting
  17. 17. Sorting
  18. 18. Categorization / Relevance Detection
  19. 19. Four Innate Human Analytic Behaviors Association Comparison Anticipation Narration
  20. 20. Business Discovery is what Qlik does. Natural Analytics is how we go about it. Naturalness fosters adoption and repeated usage, and means greater ROI.

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