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Closing the Consumer - Cycle Tej Rekhi Innovation Strategist, DG MediaMind © 2012 Digital Generation Inc. All rights reserved. Thursday, 18 October 12
Closing the consumer cycle An innovation showcase of the next-wave of organic engagement @Tej Rekhi © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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visual recognition © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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#3 interaction © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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Andre © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
& lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
#4 communication © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
LIVE TO LOCATION © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
Companion App TV Broadcast Web Control – Interactivity Desk Content can also be pushed back for moderation and editing and/or automated publishing back to other users or the broadcast... Note: Or other digital broadcasts – e.g. digital signage © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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© 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12

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Inspire 2012 Tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic engagement

  • 1. Closing the Consumer - Cycle Tej Rekhi Innovation Strategist, DG MediaMind © 2012 Digital Generation Inc. All rights reserved. Thursday, 18 October 12
  • 2. Closing the consumer cycle An innovation showcase of the next-wave of organic engagement @Tej Rekhi © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 3. Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 5. #1 placement © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 7. Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 8. {weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 9. #2 connection © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 11. visual recognition © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 23. & lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 31. #4 communication © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 32. LIVE TO LOCATION © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 33. Companion App TV Broadcast Web Control – Interactivity Desk Content can also be pushed back for moderation and editing and/or automated publishing back to other users or the broadcast... Note: Or other digital broadcasts – e.g. digital signage © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 39. #5 conversion © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 40. Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
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  • 43. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 44. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12
  • 45. © 2012 Digital Generation Inc. All rights reserved. Wednesday, October 10, 12