Closing the Consumer - Cycle                                             Tej Rekhi                                        ...
Closing the consumer cycle         An innovation showcase of the next-wave of organic engagement @Tej Rekhi    © 2012 Digi...
Retarget                     HD Ad                                                                     10% off            ...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
#1                                                          placement    © 2012 Digital Generation Inc. All rights reserve...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
Post-Production Product Placement    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
{weetabix}                                                          won’t skip content    © 2012 Digital Generation Inc. A...
#2                                                          connection    © 2012 Digital Generation Inc. All rights reserv...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
visual      recognition    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
#3                                              interaction    © 2012 Digital Generation Inc. All rights reserved.Wednesda...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
Andre    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
&                     lie ohn                   Ju J    © 2012 Digital Generation Inc. All rights reserved.Wednesday, Octo...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
#4           communication    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
LIVE TO LOCATION    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
Companion App                               TV Broadcast                                                          Web Cont...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
#5        conversion    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
Tablets used more in the home    © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
PLACEMENT                                  COMMUNICATION                       CONNECTION                         INTERACT...
PLACEMENT                                  COMMUNICATION                       CONNECTION                         INTERACT...
© 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
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Inspire 2012 Tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic engagement

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Inspire 2012 Tej rekhi-closing the consumer-cycle an innovation showcase of the next-wave of organic engagement

  1. 1. Closing the Consumer - Cycle Tej Rekhi Innovation Strategist, DG MediaMind © 2012 Digital Generation Inc. All rights reserved.Thursday, 18 October 12
  2. 2. Closing the consumer cycle An innovation showcase of the next-wave of organic engagement @Tej Rekhi © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  3. 3. Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  4. 4. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  5. 5. #1 placement © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  6. 6. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  7. 7. Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  8. 8. {weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  9. 9. #2 connection © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  10. 10. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  11. 11. visual recognition © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  12. 12. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  13. 13. #3 interaction © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  14. 14. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  15. 15. Andre © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  16. 16. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  17. 17. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  18. 18. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  19. 19. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  20. 20. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  21. 21. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  22. 22. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  23. 23. & lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  24. 24. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  25. 25. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  26. 26. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  27. 27. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  28. 28. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  29. 29. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  30. 30. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  31. 31. #4 communication © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  32. 32. LIVE TO LOCATION © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  33. 33. Companion App TV Broadcast Web Control – Interactivity Desk Content can also be pushed back for moderation and editing and/or automated publishing back to other users or the broadcast... Note: Or other digital broadcasts – e.g. digital signage © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  34. 34. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  35. 35. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  36. 36. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  37. 37. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  38. 38. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  39. 39. #5 conversion © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  40. 40. Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  41. 41. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  42. 42. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  43. 43. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  44. 44. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12
  45. 45. © 2012 Digital Generation Inc. All rights reserved.Wednesday, October 10, 12

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