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Structure 2014 - The right and wrong way to scale - Rackspace

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Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco
The right and wrong way to scale
Taylor Rhodes, CEO, Rackspace
#gigaomlive
More at http://events.gigaom.com/structure-2014/

Published in: Technology
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Structure 2014 - The right and wrong way to scale - Rackspace

  1. 1. THE RIGHT (AND WRONG) WAY TO SCALE Taylor Rhodes Rackspace
  2. 2. The Right (And Wrong) Way to Scale Taylor Rhodes
  3. 3. Changing the way the world thinks about
  4. 4. Zack Rosen Ben Golub Alex Polvi CEO, Pantheon CEO, Docker CEO, CoreOS
  5. 5. What's on their minds?
  6. 6. Retired instances
  7. 7. NOISY NEIGHBORS
  8. 8. Multi-tenant Cloud at Scale BEHAVIOR PERFORMANCE AVAILABILITY
  9. 9. SCALE COMPLEXITY TRAFFIC SMALL LARGE
  10. 10. Complexity = More Cost OVER PROVISIONING ARCHITECT FOR FAILURE ARCHITECT FOR INCONSISTENCY $ VIRTUALIZATION TAX
  11. 11. PROTOTYPE GROW OPTIMIZE COLO FANTASTIC FOR RUNNING AT SCALE FANTASTIC FOR STARTING QUICKLY
  12. 12. The Big Tradeoffs MULTI-TENANT CLOUD COLOCATION simple to scale elastic simple to scale elastic vs.
  13. 13. We all want the same thing MULTI-TENANT CLOUD COLOCATION vs. elastic simple to scale
  14. 14. BARE METAL SERVERS API-driven Instantly Available Highly Specialized No Hypervisor
  15. 15. API HARDWARE
  16. 16. Simplicity at Scale Performance cost
  17. 17. Solid State
  18. 18. Detached Fans
  19. 19. Low Latency: 10-Gigabit Networking
  20. 20. Optimized for Specific Workloads DATABASES LOW-LATENCY CACHING HANDLING WEB REQUESTS
  21. 21. Sexy Specs DATABASES PCIe Flash Storage: 3.2TB RAM: 128GB IOPS: more than 200,000
  22. 22. What About Virtualization?
  23. 23. Another Way to Scale? STAY FAST AND LEAN
  24. 24. Scaling Cloud Apps Wrong Way •Virtualized •One-size-fits-all servers •Running in shared environments Right Way •Bare metal servers •Instantly available •API-driven •Highly specialized to the specific job you are doing
  25. 25. Why Rackspace? • We’re not a hardware company • But we listen to our customers • OnMetal is open source and good for everybody • We’ll differentiate on service
  26. 26. rackspace.com/onmetal Sign up now for early availabilty General availabilty: late July
  27. 27. The Right (And Wrong) Way to Scale Taylor Rhodes

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