Daniel Odio, CEO of Socialize, presents at LavaCon

1. LavaCon 201 http://go.GetSocialize.com/LavaCon
1
Daniel.Odio@GetSocialize.com / 202.250.3846 / Confidential

2. Who’s Talking?

3. Enterprise Mobile App Consulting

4. Self-Service App Development

5. Unleashing Communities Hiding in Apps

6. Agenda
• Mobile explosion stats
• Definitions
• About Socialize
• Where do you want to go?
• How to leverage the mobile channel
• Changing company culture to embrace social (@amandacross17)
• Best practices to empower users (@ruchitarathi)
• Recommendations to ‘clueless management’ (@maxwellhoffmann)
• How to help users who don’t know what to look for (@kitcomgenesis)
• How to address “too much noise” (@contentrulesinc)
• The evolution of your role as content strategists

7. mobile explosion stats

8. Why Mobile
Is Way Bigger
Than You May Realize

10. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010)
There are 4.6 Billion cell phones worldwide
Mobile broadband subs increased 600MM to 1 Billion in 2010
90% of US households have a cell phone
Smartphone sales to overtake feature phone sales in 2011
Age 18-24 has 96% wireless penetration
By 2014 data traffic expected to increase by 4,000%

16. definitions

17. The Mobile Pyramid
Rich Experience. Narrow Distribution
Typically limited to smartphones (iPhone, Android, Palm).
Utilizes phone’s features like GPS, accelerometer, address
Functionality (richness of experience)
book, offline access. Great for gaming, social
Apps networking, augmented reality and other rich
applications.
Experience Limited by Browser (some better
than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of what you
do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)

18. Definitions
• Mobile
• App
• HTML5
• API & SDK
• Gamification
• Social Media
• Augmented Reality
• Social Graph
• Interest Graph

19. what Socialize does

20. Apps = “Interest Genome”

21. About Socialize

24. Intelligence Dashboard & Engine
App Dashboard Comment Management
User Detail Most Popular Content

25. mobile trends

26. 2010 iPhone = 2000 iMac
2000 iMac 2010 iPhone 4
• Operating System - Mac OS 9.0.4 • Operating System - iOS 4.0
• Processor - 500 MHz PowerPC G3 CPU, • Processor - 1 Ghz ARM A4 CPU, 512MB
128MB Memory Memory
• Graphics - ATI Rage 128 Pro, 8MB of • Graphics - PowerVR SGX 535, uses system
memory (8 million triangles) memory (28 million triangles)
• Screen - 786K pixels • Screen - 614K pixels
• Data Transfer Speeds - 1.3-12.5 MB/s (DVD- • Data Transfer Speeds - .04-20MB/s (3G-
ROM-1/100 Ethernet) WiFi)
• Storage - 30GB Hard Drive • Storage - 32GB Flash Drive
• Dimensions - 15.0 x 15.0 x 171 in.
. • Dimensions - 4.5 x 2.3 x .3 inches
1 1
• Weight - 34.7 pounds • Weight - 4.8 ounces

27. The Rise of APIs

29. API

30. Gamification

31. Gamification

32. The Interest Graph

33. Quick Hits
• Define your role
• Follow your brand: http://search.twitter.com
• Co-Tweet, Twellow
• Create a culture of content capture
• http://go.DanielOdio.com/sub500
• http://go.DanielOdio.com/cloudapp
• Encourage User Generated Content
• User Advisory Board
• Explore New Channels
• FlipBoard, Paper.li
• Consume in new ways
• Zite / FlipBoard

34. Contact Me
Daniel R. Odio
Socialize CEO
202.250.3846 cell
Daniel.Odio@GetSocialize.com
@drodio / @socialize