This app called RemoteMouse allows you to control your PC or laptop using an iPhone as a touchpad. The app needs to be installed on both the iPhone and PC/laptop to connect automatically. It is most useful for streaming video from your laptop to another screen when the laptop may not be within reach.

1. RemoteMouse
This is an app replicates a touch pad of a laptop
to control your PC or Laptop. The way this
works is that the iPhone needs the app
installed and the programme needs to be
installed on the PC or Laptop and has to be
running for it to auto-connect
The best practise for this app is when
streaming a video from your PC/Laptop to a
separate screen. In this case, the actual laptop
or PC may not be in reach hence the practicality
of this app.
NatWest
Shazam
This is an online mobile banking app, within the app;
This is an app that listens to a short moment of song and
• A mini statement can be viewed
identifies details of the track playing such as, (artist, song name
• Finance alerts can be organized
& album). Once identified the app also provides;
• Location of nearby NatWest banks
• Topping up of a mobile
• Further links to share the song via Twitter or Facebook.
• Payments & Transfers
• YouTube links to the song
• Information of the artist
Payments & transfers is the most significant in which
• Concert & Tour info of the artist
money can be transferred without any need of account
• An album review
details, shared through the other people who also use
this app. Money can also be transferred between
The best practise for this app is when on the go, it is quick and
personal accounts.
easily accessible. Especially when visiting stores or songs played
The best practise for this app is when managing
in between commercials.
finances.

2. Smartphone stats
• In one-year, smartphone and tablet adoption has increased at a bonkers rate of almost
• Double figures year on year, and should hit 1.1bn in August 2013 from 660m this year.
• Between August 2011 and August 2012, mobile device growth increased at a revolutionary
rate
• The affluent adult addressable market for tablets in the US is at 31% this year, increasing
almost three times on the previous year, and the UK is even higher. By end of next year 50
per cent of affluent adults in the UK will have a tablet
• We expect app usage to continue to grow; 81.5% of the time spent on smartphones is spent
inside apps
• For instance, Facebook had 543m mobile users in July 2012, against 325m in July 2011,
putting mobile now at 57 per cent of Facebook’s active users

3. Proximity Marketing
• Targeted advertising at an
even smaller scale
• Bluetooth
• NFC
• QR Codes
• Most common form via Wifi
on the login page.

4. QR Codes
• QR = quick response.
• mobile phone readable bar code that can store websites URL’s, plain text, phone numbers and any alphanumeric data.
• Immediate access to consumers to what is relevant.
• They can store up to 4296 characters.
• http://www.youtube.com/watch?v=h7HnR02kJxY

6. iAds
• iAds - mobile advertising platform by Apple
• Allows third party developers to embed adverts into applications.

7. NFC (Contactless)
• Contactless / tap technology (a more advanced adaptation
of RFID Technology)
• You can use it to pay for anything up to the amount of £15
for cards
• NFC chips are also in most high end smartphones nowadays
(besides the iPhone)
• Barclays, O2, Samsung, along with all major retailers with
the new chip/pin machines with the nfc reader.
• "In the coming years, mobile handsets will replace cash,
credit cards, and loyalty cards for mainstream consumers,“