Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Marketing: Turning Passive Advocates Into Social Influencers

1,277 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Mobile Marketing: Turning Passive Advocates Into Social Influencers

  1. 1.   Mobile  Marke+ng:     Turning  Passive  Advocates     Into  Social  Influencers       Tim  Hayden,  CMO,  44Doors  @TheTimHayden  –  February  17,  2012  –  Dallas,  Texas  
  2. 2. 90% ofAmericans are within 3 feet of their mobile phones 24 hours a day. Mobile Experience Solutions: Technology + Strategy
  3. 3. ScanQR Code
  4. 4. Text“BOBEVANS”
  5. 5. Click44d.co/BEvans
  6. 6. Scan,  Text  or  Click?   • QR  Code  Scan        30%   • SMS  Text            41%   • URL  (browser)      29%   ~1MM  clicks  Sept-­‐Dec  2011  –  44Doors  Capture  Ciients  
  7. 7. Mobile Experience Solutions: Technology + Strategy
  8. 8. Mobile Experience Solutions: Technology + Strategy
  9. 9. Consumers  on-­‐the-­‐go  “look”  less  at  social  media   (length  of  +me)  on  handheld  mobile  devices.   1 1
  10. 10. Almost  half  (46%)  of   consumers  research  an  item  on  their  smartphone   before  going  to  a  store     to  buy  it.     1 2
  11. 11. 37%  researched  an  item   on  their  phone  before   buying  it  online.     1 3
  12. 12. INFLUENCER  
  13. 13. Decisions  are  being  made  in   dynamic  communication  systems,  or  mesh  networks,   where  consumers  share   experiences  and  make   decisions  together.   Mobile Experience Solutions: Technology + Strategy
  14. 14. Mobile Experience Solutions: Technology + Strategy
  15. 15. Mobile Experience Solutions: Technology + Strategy
  16. 16. •  Condensed  Content  (4-­‐10X  reducRon  of   desktop  site)  •  NavigaRon  limited  to  2-­‐3  acRons  beyond   landing  page  •  Quick  Load  Time  (you  have  30  seconds!)  
  17. 17. Location  Search   Time/Terms   Date   Context   Device   Language   Type  
  18. 18. •  Cross-­‐plaYorm  tested!  (Beyond  IOS     Android)  •  Data  feed  (API  –  locaRon,  device,  A-­‐B  tesRng,   Rme/date)  with  CRM/profiling  plaYorm  •  Responsive  Design  (Javascript  +  HTML5)  
  19. 19. Mobile Experience Solutions: Technology + Strategy
  20. 20.                      Rm@44Doors.com   @TheTimHayden   Mobile Experience Solutions: Technology + Strategy

×