EYEBROWS MASTHEAD NME often use eyebrows above the masthead. This is a conventional masthead They use this space to highlight key articles or BUTTONfor the sub-genre of music that my features. Buttons are often used on magazine is focused on. It is the front cover of NMEbig, bold and shows the anarchy of magazine as a kind of the magazine and the genre of „sticker‟ which draws the music. NME‟s masthead is reader‟s attention to a positioned in the top left hand particular feature. corner which shows that the magazine is directed more at a younger audience. MAIN COVER LINE The main cover line on the MAIN IMAGE front cover of NME magazine The main image is usually is usually much bigger than centrally composed. The the other cover lines. It is subjects of the photograph look often printed in a different straight into the camera lens. font/font colour and is NME often layer the main image centrally composed. over the masthead as their readers are familiar with the magazine and the publisher is BARCODE confident enough to do this. All magazines have a barcode on the front cover. The barcode on NME magazine is usually placed in COVER LINES the bottom right hand The average number of cover corner. It features the price lines on an NME front cover is about 4. They usually only use All magazines share these in many different currencies conventions but they are used in as the magazine is published two fonts in order to keep the internationally. It also fonts on the front cover bold and different ways depending on the features the name of the eye catching but simplistic. sub-genre of the magazine. magazine.
MASTHEADMy masthead is very bold, clear COLOURS USEDand simple. I created it in this NO EYEBROWS I decided to use the colours way because it follows the I decided to go against the convention of black, white and purple on theconventions of mastheads that NME magazine, which is to use eyebrows front cover of „Amp‟ as the are used in existing music above the masthead. magazine is primarily aimed at 16- magazines from this genre. 25 year old females. I feel that purple is quite a feminine STRAPLINE colour, but it can also be I created my masthead with a accessible by males. strapline as NME usually uses a strapline. Mine is “Turn it up!” which fits in with the MAIN IMAGE genre of music (rock) that my In order to stick to conventions, magazine focuses on. my main image features a model who is centrally COVER LINES composed and looking into the I have used five cover camera lens. This allows lines of the front cover of interaction with the reader; my magazine. I decided to people are more likely to go against the conventions identify with the model on the set by NME and use more cover if they can look directly cover lines as I felt that at them. This technique also the cover looked bare makes the magazine more eye- without them. catching to potential readers. BARCODE MAIN COVER LINE My barcode is featured on the As this magazine is aimed at My main cover line is much bigger bottom left hand corner of mycover as opposed to the bottom a female audience of 16-25 than the rest of my cover lines and is centrally composed. I right hand corner. This is year olds I decided to use a followed the conventions set by because I thought it fitted in model that this audience NME magazine when creating mybetter with the overall layout as there was a lot of space here. would be able to relate to. main cover line.
One way in which my front cover uses conventions set by real media products from the same genre(e.g. NME Magazine) is through the masthead. My masthead is very similar to NME‟s masthead. It is big, bold, clear and placed in the top left hand corner. I decided to use a very similar masthead because this is what my target audience is used to seeing with music magazines from this genre. My cover challenges conventions by not using eyebrows above the masthead. NME always useseyebrows above their masthead to highlight a particular article that may be of interest to potential readers. However, I felt that „Amp‟ didn‟t need eyebrows because of the extra cover lines I have used. Also, the layout of the front cover of „Amp‟ magazine looks much more polished without eyebrows.
HEADLINE LINES NME always use the title “Inside Lines are used to break up the On average, NME use around this week” at the top of their contents page into sections. contents page. This title is 6-7 photos on the contents They are faint, thin and black. centrally composed, bold and page. I think this adds a unique black. It is very simplistic. touch to NME magazine as it is not used by many other music magazines. PULL QUOTES Pull quotes are often used underneath the photographsfor the articles and before the short summary of the article.These interest the reader and make them want to read the full interview/feature. PAGE NUMBERS Page numbers are shown in a white box with a MAIN ARTICLE bold, black font. They The main article or feature is are placed next to the always placed in the centre of corresponding image.the page. This is meant to draw special attention to the articleand emphasise it‟s importance. „PLUS‟ SECTION This section shows all of the components of the magazine that are always featured (e.g. „On Repeat‟)
HEADLINEUnlike NME magazine, I decided to use the same font and font design as I used for my masthead here. NME use asimple, bold, black font on their contents page. I decided to go against this convention because I thought purple would be more feminine and accessible to women. PAGE NUMBERS I have presented the page numbers in the same way as NME Magazine by placing PULL QUOTES them in a white box next to I used pull quotes beneath the image that corresponds the images for my articles. to the article. This is to interest the reader in the article and make them want to read it. „PLUS‟ SECTION I used a „Plus‟ section like NME Magazine to display all of the regular features that would appear in Amp (e.g. New music, Gig reviews) MAIN ARTICLE Like NME magazine, I decided to place the photograph that corresponds with my main article in the centre of the contents page. This is to ensure that readers are aware of the importance of the article/feature.
FOLLOWING CHALLENGING CONVENTIONS CONVENTIONS I followed conventions set by One way that I challenged NME magazine by using a conventions was by using a white box/image caption cut-out image as the main with the images on my image on my contents page. contents page. This box is NME magazine only use always white and contains a square images on their bold faced, black font with a contents page, but I decided page number the corresponds to challenge this convention to the image. as I felt that a contents page with too many boxed/squared images can look quite boring if used repeatedly. With the use of both cut-out images and boxed images, one has space to experiment with the layout of the contents page FOLLOWING & DEVELOPING in each issue of the magazine. CONVENTIONS Another way in which I used conventions set by NME magazine is here in my „plus‟ section. This section ofthe contents page is used to show the regular featuresand the pages they are on. I developed this convention by including one-off articles here as well as regular features (e.g. The Vaccines on page 38).
STANDFIRST BY LINE HEADLINE A convention of all articles, in any All magazines usually include a The headline is bold and magazine, is a stand first below the by line in their articles. This eye-catching. It is on the headline. This tells us a little more tells us who the article has right facing page. about the article. been written by. DROP CAP Articles usually feature a drop cap. This is when the first letter is bigger than the MAIN IMAGE others. The mainimage is placed on the left FRAMED IMAGES NME often facing page. It include framed is a full bleed images in their image. articles. They add a nice touch to the overall layout and design of a double page spread. UNJUSTIFIED TEXT COLUMNS There are usually 3 or 4 columns in NME FOOTER NME usually use unjustified text for their Magazine, depending on the issue. NME always have footers at the article copy. This makes the article look However, it is more common to see 4 bottom of their pages. These somewhat „messy‟ and promotes the columns in an issue of NME. show the page number, the anarchistic image that NME stand by. name of the magazine and the issue.
HEADLINE The headline for my article has been printed in a bold, clear, eye catching font. I decided to use a font like this because it follows COLUMNS conventions set by NME magazine. I decided to use a white colour for I decided to follow my text as it contrasts strikingly with the black background and conventions set by NME and therefore it really grabs the reader‟s attention. use four columns for my article copy. MAIN IMAGE My main image is featured on the leftfacing page, like NME STANDFIRST magazine. It is a full The stand first for bleed my article slightly image, although it goes against may not be obvious conventions as it as the black includes the author background merges of the article. I in with the decided to include background of the my name here as article. I did this in well as in the by- order to go against line at the end of conventions as my the article because entire double page it makes the stand spread has a black first text flow background. better. FRAMED IMAGES JUSTIFIED TEXT FOOTER I really liked the use of a framed image in I decided to go against My footers have been designed in a very the article from NME that I annotated, so I conventions set by NME and use similar way to NME‟s footers. The page decided to take this convention and justified text for my article copy.number is always on the edge of the page develop it by using four framed images in I think that this makes my article with the name „Amp‟ next to it, and then my article. There is a lot of text in my look much more clean and crisp.the issue of the magazine. I have followed article, so I think that the use of a lot ofNME‟s conventions in designing my footers. images balances it out slightly for the reader.
CHALLENGING CONVENTIONS I challenged conventions in my double Another way in which I challenged conventions was page spread by not using image by using a completely black and white colour captions for the photographs that I scheme for my double page spread. The entire featured. This is because I feel that background and all of the backgrounds in the images the photographs are quite self are black, and all of the writing is white. This is explanatory and require no further something you definitely would not expect to see in explanation. They are posed in a studio NME magazine as they usually use an array of colours and were obviously taken for the to separate sections and highlight key information. purposes of this article. FOLLOWING CONVENTIONS I followed conventions set by NME I also followed NME‟s magazine by using a very similar footer. conventions by usingThe page number is always on the edge of small, framed images the page, the name of the magazine is in my article. Thesenext to it, and the issue of the magazine is images have a white printed, too. border around them and are often placed at a slant.
Representation in the media is not reality; it is the media producer’s idea of reality. Amp magazine is an Indie/Rock/Rock-Pop magazine aimed at 16-25 year old females. To read more about the audience that Amp is aimed at, view my blog post by clicking here AMP READER PROFILE Jessica is nineteen years old. She goes to University where she is studying English Literature. She lives in halls, has a solid group of friends and is very influential amongst them. She also has many other friends who are a mixture of different people with a range of interests. One interest that Jessica shares with all of her friends is her love of music. She is very loyal to the bands and artists that she follows, but she also loves to discover and recommend new music to her friends. Jessica is passionate about music and loves technology, too. Jessica owns an iPhone and loves listening to music on-the-go and downloading new applications.
Mise-en-scène refers to everything that appears before the camera and how it is arranged (e.g. Composition of the photo, props, costumes and the model). The model‟s hair is short and can be styled in quite a „rocky‟ or rebellious way. It goes against typical conventions set by the media that females should have The hat that the model in this long, luscious, flowing hair. photo is wearing seems to be This reinforces the sense of quite quirky and individual, diversity in the readers of although it is available to the Amp.mass market. Readers of Amp arelikely to experiment with fashion and are not afraid to go against The model is wearing conventions. quite a lot of costume jewellery in this photo which is relatively inexpensive but makes a statement. This sums up Amp readers; they aren‟t interested in exclusivity or expensive things, but more individuality.
“If you haven‟t heard of powerful electro-pop duo „La Roux‟, then you must have been living under a rock for the past few years.” One representation of Amp‟s audience that my article copy constructs is that they are quite knowledgeable about the genre of music that they listen to. The feature article on Elly Jacksonopens with the statement above which clearly reinforces the fact that readers of Amp take pride in knowing about the music they love. Of course, reminding your audience of what they already know isn‟t likely to sell many copies of any magazine. In order to keep the readers of Amp interested and coming back for more, I thoroughly researched Elly Jackson before writing the article on her. This was to ensure that it would be full of interesting facts that the readers may not know about Jackson, such as her love for folk music, or the fact that her parents were both actors. Readers of Amp magazine are obviously into their music and like to know as much about their favourite artists as possible.
The main artists featured in my cover lines are predominantly My cover clearly uses the rule of female. Florence and the thirds. The image is centrallyMachine is very popular amongst composed and the cover lines young women, as well as Lana have been placed on each side of Del Rey who is a young, the page. The background is upcoming female artist that black, which is quite unassuming readers can relate to, and Elly and simple. This shows that my Jackson is a well established target audience like a clear, crisp artist in La Roux. cover that immediately shows them exactly what they can Although Amp magazine is expect to see inside. aimed at females, it is not based or produced aroundfemale artists. Obviously many females like male artists as Because Amp is aimed primarilywell; therefore I included some at a female audience, I tried to young, successful male artists use more female friendly in my cover lines. Ed Sheeran colours on my cover. I feel thatis relatively new to the British purple is a feminine music scene and it is already colour, that is also accessible clear that he has a very large by males, unlike pink which female fan base. This sends a would probably put any clear message that Amp is not potential male readers off. a feminist magazine; it doesnot promote „girl power‟ but is simply aimed at the young, female market.
Future publishing produce special interest magazines on an international and national scale. They pride themselves on providing niche markets with the content that they desire. I felt that „Amp‟ would be a perfect magazine for Future to publish as it is an indie-rock magazine that is aimed at a female audience. With their expertise in providing top quality, special- interest magazines, Future is the perfect publisher for „Amp‟.To visit Future‟s website, click here
As I mentioned previously, Future publish special-interest magazines. Some of their existing publications include... Classic Rock magazine provides entertainment to a very specific audience by focusing on bands/artists that were active from the1960s through the early 1990s. They also feature new artists that they think are noteworthy in order to keep readers up to date with new music.Official Xbox mag website Official Xbox Magazine is clearly aimed at a particular audience who enjoy gaming on their Xbox. Future is the perfect publisher for a magazine like this because they know how to market Classic Rock‟s website special-interest magazines and what the target audiences are looking for in that magazine.
Amp magazine will be available nationally and will cost £2.40. I decided that Amp would be best published nationally as opposed to internationally because it is geared towards a UK audience. It features many artists from the UK, as well as some from the United States, but I feel that as a The only currency featured on new publication it would be suitable for the UKthe front cover barcode will be market alone. If the magazine were to become GBP (£), as Amp will be very popular in the UK, it could be published published nationally. internationally. My magazine will be printed on matt paper as opposed to the glossy paper that most magazines are printed on. This will lower production costs, as matt paper is cheaper, and allow potential readers to identify Amp with NME magazine which is quite similar. This means that less advertising will need to be used throughout the magazine as money is saved in it‟s production. Only 28% of Amp magazine will be used for advertising purposes.
As I have previously mentioned, the intended audience for Amp magazineare young women living in the UK, aged 16-25. However, there is room for a crossover audience of males and older or younger women. The audience for Amp magazine are likely to shop in popular high street stores such as Topshop, H&M and Urban Outfitters. These shops sell clothes that are considered quite „indie‟ and „different‟ although they are available to the mass market. They allow shoppers to create their own looks out of the pieces that they offer, and promote creativity with fashion. Amp‟s main audience will be likely to consist of young Caucasian women with a crossover audience of many other ethnicities.
As you can see from the above images, the outfits that Amp readers wear are notprescriptive; they can be easily mixed and matched. Band t-shirts and high-waisted shorts are popular, as well as skinny jeans and messy hair. The „indie‟ look is usually recognised by the „skinny jean‟ style.
The audience of Amp magazine are motivated and intelligent. Their interests are self-formed; they know what they like and what they aspire to. Amp readers are young, creative and passionate about doing what they love. Many Amp readers will be in full time education, be that college/sixth form or university. They might aspire to complete a degree and go on to get a satisfying job.Some Amp readers may be so passionate about music and the arts that they aspire to enter a job in the creative industry. They want a job that they will enjoy and something that is fulfilling and challenging.They are not as interested in how well-paid their job might be, rather how much they enjoy it.As Amp is aimed at a young audience that are likely to be in full time education, some of the advertisements could be used for University open days, NUS discounts, etc.
Amp is aimed at a young female demographic in the UK. The young people that read Amp magazine are likely to come from a workingclass/middle class family with a Social Occupational Class (SOC) of B orC1. The younger section of the audience (16-18 years old) are likely to live in a family home with their parents and siblings, and the oldersection of the audience (18-24 years old) are more likely to live in halls at university, in a shared house or in their own flat. There are likely to be more Amp readers living in major cities in the UKsuch as London, Manchester, Cardiff, Glasgow, etc. because they tend to be more cutting edge and trend-setting than other parts of the UK. To view the information for Amp magazine, click here
As you can see from the reader profile here , Amp is aimed at young women who are very passionate about music. As Amp is a national magazine, it is easier to think of the typical reader on a national scale. It is likely that readers of Amp will also enjoy listening to XFM Radio Station, reading NME, going to concerts and keeping up with the latest technology (e.g. iPhone, social networks). HOW DID I MAKE ‘AMP’ RELATABLE FOR MY AUDIENCE? An example of how I made sure that the readers ofAmp magazine would be able to relate to the product and it‟s contents, I wrote my main article on Elly Jackson from La Roux because I believe that the young women that my magazine targets would be able to identify with her. She is a young, creative woman who has a clear passion for music.
How have I attracted my audience?As you can see from the front cover of Amp magazine, I have used a female model in order to attract a femaleaudience and female-friendly colours such as purple formy text. The model on my front cover is from the samedemographic as the target audience for Amp magazine. How have I addressed my audience? One way in which I have addressed my audience is through the featured articles on my contents page. Ed Sheeran has a strong female fan base, and the advertisement for a Schwarzkopf Live Colour XXL competition is fitting as my audience like to experiment with personal style, which is likely to include changing their hair colour. Schwarzkopf is also quite a cutting-edge brand.
One of the first pieces oftechnology that I used tocomplete my coursework waswordpress.com Wordpress is a website that anyone can use to create a blog. You choose the url that you desire (e.g. sophieasmediacoursework) and “.wordpress.com” will be added to the end of it to create the url for your blog.In order to create my fully functional blog, which can be seen here I had to separate my posts into categories and arrange these categoriesinto a menu. My categories include “Home”, “Preliminaryexercise”, “Research and planning”, “Construction” and “Evaluation”.I found Wordpress quite user-friendly and easy to get around, although Idid encounter a problem initially. Instead of creating categories, Icreated pages and so my blog wasn‟t functioning properly. With somehelp from my teacher I was able to correct this mistake and continuewith my coursework.
In order to edit the photographs that I took for my magazine, I used Adobe Photoshop CS5. As I am familiar with this programme, I found it easy to navigate and use. Photoshop is a piece of software that is used widely in the creative industries, and especially in print media. It is used to manipulate images and enhance them.I had access to Photoshop CS5 on many of the college computers, and Ialso have the programme installed at home. This was useful as I was ableto save work to my USB and continue with it at many computer ports.I used Photoshop CS5 to edit the photos I took.To see how I edited the main photo for mycontents page, click here
Adobe InDesign is used to create page layouts. I used this programme in order to create my front cover, contents page and double page spread. I have never used this programme before, so I initially found it quite difficult to use. As with any new programme, I did find it quite frustrating at times. However, after a class tutorial with our teacher, things became more clear.We were shown how to complete simple tasks using InDesign, such assetting up a new page with the correct measurements and margins. Wewere also shown some interesting ways to edit the text in order to createa masthead, and how to place an image.Overall, I found Adobe InDesign to be a nice programme that was veryuseful in creating my final pieces. It has been especially constructed tohelp in designing magazine and newspaper layouts, so it was extremelyuseful to have access to at college.
I used the studio at college to take the photographs for my magazine. The college allows all creative industry students to hire out the studio to complete work, and they also allow equipment to be hired out. In order to take my photographs I had to hire out the studio, a Nikon DSLR camera and a tripod. In the studio, I set up the black backdrop that I used in my photographs and the lights.We have hot lights which are attached to the ceilingand more that can be set up on stands. I used 3 of thelights on the ceiling and 2 on stands. Whilst in thestudio, we had to be very careful and practice goodhealth and safety. The hot lights get extremely hot,hence their name, and there are often a lot of wiresaround. Therefore, we had to make sure that we werecareful with the equipment.
In order to create the slideshow thatyou are currently watching, I usedMicrosoft PowerPoint which I haveaccess to on all college computers andall home computers. When arranging our photo shoot, myself and my friends kept in touch through text messages and phone calls. We decided when the best time to do our shoots would be and what pieces of clothing/props we would each bring.
I have learned many skills in completing thiscoursework. The main skills I feel that I havelearned are to do with using newsoftware, such as InDesign. When I started theAS Media course I had never used InDesignbefore and had no idea how to get around it.However, after tutorials in class and practicalwork through creating my magazine, I feelthat I know the programme well enough. If Ihad to used InDesign again, I would be muchmore confident.I have also developed my skills with working in a group. In order tocome up with the initial idea for Amp magazine, I worked with 3 otherpeople in my class. We bounced ideas off each other and came up withthe concept of making an indie-rock magazine for 16-25 year oldfemales. I feel that group work really helped in completing mycoursework; it is extremely useful to have people around who can sharetheir ideas with you, and who you can share your ideas with.
IPC Media is one of the largest publishers in the UK; the print they produce reaches almost 75% of UK women and 42% of UK men. The main audiences thatIPC Media focus on are men, mass market women andupmarket women. In 2001 IPC Media was sold to TimeIncorporated which is the magazine publishing branch of Time Warner; this means that IPC Media is part of an international corporation.
Bauer publishes in the United Kingdom, Germany, France, Spain, Portugal, the United States and Mexico. Bauer publishing have always been very successful on the UK magazine market. To read more about Bauer publishing, click here Future is the publisher I have chosen topublish my magazine, „Amp‟. They producespecial interest magazines on an internationaland national scale. With their expertise inproviding top quality, special-interestmagazines, Future is the perfect publisher for„Amp‟.To visit Future‟s website, click here
I have learned many things about manipulations in the media whilstcompleting my coursework. One thing I have learnt is that almostevery image that you see in a magazine/advertisement has beenmanipulated using Photoshop. Images are often airbrushed and editedto enhance them and make the people in them look „perfect‟.
Another thing I have learned whilst completingmy coursework is how media producersmanipulate representations in their mediaproducts. In order to sell a product, it has to beclearly aimed at a specific audience and indoing this, the audience has to be clearlyidentified. For example, people who like rockmusic are often represented as anarchistic andrebellious in the media. You can often recognisea „rocker‟ in a media product by the clothesthat they are wearing; they tend to wear darkcolours, have messy hair and wear eye-liner. Ofcourse, this representation becomes astereotype that simply isn‟t true or accurate.People who listen to rock music are alldifferent, and although there may be somedark, messy haired rockers out there, not everyrock appreciator is like that.