Sports PR Lecture 8-22-17

1. Sport PR
Lecture: 8.22.17
University of Cincinnati
By Jackie Reau

3. Introductions

4. Syllabus Review

5. Think Differently

7. Sports Media Writing
*Professional bios (player, team)
*Opinionated columns
*Game wraps
*Crisis statements
*Customer service
*Social media

8. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

9. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile

10. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile