Sport and the Media  Lecture: 3.27.12 University of Cincinnati     By Jackie Reau
Class Introductions          +   “Dream Job”
Review Syllabus
Class Participation
Assignments
Current Event Quizzes
Media Draft
New Communications Model•Old School   –Deadlines were set for an established time per section   –Paper published and deliv...
Sports Media Writing*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*So...
New Communications Model•Old School   –Deadlines were set for an established time per section   –Paper published and deliv...
Column with opinion, quote or no quote
Game wrap, no opinion unless in quotes
Media statement for crisis management
Customer service communications
Social Media Communications
Week Two: 4/3*Current Events Quiz #1*Sports Media class discussion*Class Project: Media Consumption Habits among U.S. Coll...
Sports and the Media, Lecture #1, 3-27-12
Sports and the Media, Lecture #1, 3-27-12
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Sports and the Media, Lecture #1, 3-27-12

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Sports and the Media, Lecture #1, 3-27-12

  1. 1. Sport and the Media Lecture: 3.27.12 University of Cincinnati By Jackie Reau
  2. 2. Class Introductions + “Dream Job”
  3. 3. Review Syllabus
  4. 4. Class Participation
  5. 5. Assignments
  6. 6. Current Event Quizzes
  7. 7. Media Draft
  8. 8. New Communications Model•Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor•New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
  9. 9. Sports Media Writing*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
  10. 10. New Communications Model•Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor•New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morningProfessional bio, third person, no opinion without quote
  11. 11. Column with opinion, quote or no quote
  12. 12. Game wrap, no opinion unless in quotes
  13. 13. Media statement for crisis management
  14. 14. Customer service communications
  15. 15. Social Media Communications
  16. 16. Week Two: 4/3*Current Events Quiz #1*Sports Media class discussion*Class Project: Media Consumption Habits among U.S. College Students survey*Anatomy of a News Room discussion*In-class assignment: Design a Sports Section for a local newspaper*Assignment: Write and post a three-page sports feature on an athlete or teamthat your media representative would cover Next Week…

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