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Sport PR at UC Lecture #1, 1 14-14

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Sport PR at UC Lecture #1, 1 14-14

  1. 1. Sport PR Lecture: 1/14/14 University of Cincinnati By Jackie Reau
  2. 2. Class Introductions + “Dream Job”
  3. 3. Review Syllabus
  4. 4. Class Participation
  5. 5. Assignments
  6. 6. Current Event Quizzes
  7. 7. Public Relations: Definition Using strategic communications to effectively influence behavior.
  8. 8. New Communications Model •Old School –Deadlines were set for an established time per section/broadcast –Paper published and delivered in the morning/local broadcasts were 6-8 a.m., noon, 5-6:30 p.m. –Reader interaction: Letter to Editor, phone call to Editor, phone to the TV receptionist desk •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning/expanded broadcasts
  9. 9. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
  10. 10. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
  11. 11. In-Class Assignment *Write your own bio
  12. 12. Column with opinion, quote or no quote
  13. 13. Game wrap, no opinion unless in quotes
  14. 14. Media statement for crisis management
  15. 15. Customer service communications
  16. 16. Social Media Communications
  17. 17. Week Two: 1/21 *Current Events Quiz #1 *Guest Speaker: Jeremy Martin, Director of Digital Media at UC *Class Project: State of Sports Report in Cincinnati (advocacy tool) *Assignment: Press release will be due January 28

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