Linked in101track msa-smc_091610v5


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LinkedIn 101 presentation for Microsoft Alumni.

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  • Sources: LinkedIn Hooks Up,, 08.04.10Link to article:
  • Sources: How LinkedIn will fire up your career, Fortune Magazine, March 25, 2010Link to article:
  • Sources: Wikipedia, LinkedIn,
  • Sources: LinkedIn; Will LinkedIn reshape the recruitment sector?, June 11, 2010; How LinkedIn will fire up your career, Fortune Magazine, March 25, 2010.Links:
  • Sources: Jobvite ‘Social Media for Recruiting’ survey, June 2010.Link to report:
  • Sources: How Stuff Works -
  • Sources: LinkedIn blog
  • Sources: LinkedIn; Linked Intelligence blog:
  • Sources: LinkedIn; Linked Intelligence blog:
  • Sources:
  • Linked in101track msa-smc_091610v5

    1. 1. LinkedIn 101 Track<br />Gina Spadoni and Jeff Shuey, SMC Seattle Board members<br />"We are about ways to manage your career--that is intuitively understood," said Jeff Weiner, LinkedIn’s CEO. "We also want to provide people with business intelligence, competitive intelligence, news, information and insights into their jobs."<br />
    2. 2. Fire up your career<br />Recruiters rely <br />on the site to find even the highest-caliber executives: <br />Oracle found CFO Jeff Epstein via LinkedIn in 2008<br />
    3. 3. What is LinkedIn?<br />LinkedIn is a business-oriented social networking site.<br />Key Stats: <br />Launched in May 2003 <br />As of August 9, 2010, LinkedIn had more than 75M registered users, spanning more than 200 countries and territories worldwide (32 million in the U.S.)<br />A new member joins LinkedIn approximately every second <br />Three-month global Alexa traffic rank of 27 (17 in U.S.)<br />
    4. 4. Who uses LinkedIn?<br />Executives from all Fortune 500 companies<br />12M Small Business Professionals<br />1.3M Small Business Owners <br />5.5M High Tech Managers<br />1.5M C-level Execs<br />50% of Fortune 100 companies hire through LinkedIn <br />The average member is a college-educated 43- year-old making $107,000<br />
    5. 5. Everybody’s doing it<br />92% of those hiring in 2010 currently use or plan to recruit via social networks. <br />Of this group, 86% use LinkedIn, 60% use Facebook and 50% use Twitter for recruiting. <br />89.4% have hired via LinkedIn.<br />
    6. 6. The Rise of the Ninja<br />
    7. 7. Trendy Job titles include Ninja & Evangelist<br /><ul><li>Between 2002 and 2009, the percentage of job titles that include the term “ninja” have been increasing.
    8. 8. Since 2002, non-religious titles containing the term “evangelist” have taken off as well.  “Guru” had been on the rise since 2002, but popularity has been declining since 2008.</li></li></ul><li>It’s more than a job search tool<br />Other use case scenarios: <br />Research: Use it for business development and competitive intelligence<br />Promote: Leverage networking and groups for marketing and sales efforts<br />Learn: Get expert advice for your business or problem<br />Build a Personal Brand: Share your expertise, likes/dislikes and personality<br />
    9. 9. Tips<br /><ul><li>Complete your LinkedIn profile: Users with complete profiles are “40 times more likely to receive opportunities” through LinkedIn. Include all of your jobs, your memberships, your education and activity. Keep it current, use keywords liberally & update regularly.
    10. 10. Build your network: Beyond visibility, your network size can also improve your search ranking results.
    11. 11. Use your network: Ask friends to connect you to people you want to talk to.
    12. 12. Get recommendations: Some companies focus only on applicants with recommendations. Tap your network and build this out!
    13. 13. Participate in Answers & Groups: Use LinkedIn Answers and LinkedIn Group memberships to highlight your expertise and learn from others.
    14. 14. Use LinkedIn for research: Read employee profiles and peruse job descriptions to learn about a company from the inside-out. Use LinkedIn Answers to conduct quick surveys or ask for industry specifics.
    15. 15. Use applications wisely: Consider hooking up your Twitter account, adding your reading list, and your blog to your LinkedIn account – but choose wisely. Perhaps import your address book and/or install the “JobsInsider” toolbar.
    16. 16. Follow companies: Track companies you might want to work at. Follow your key competitors. Keep tabs on what’s happening!</li></li></ul><li>Social Media Club Seattle on LinkedIn<br />1,436 members (Facebook page has 2,054)<br />Share social media events & webinars <br />Share expertise<br />Discussions on LinkedIn more robust and more professional than on Facebook<br />Join us!<br />
    17. 17. Q&A<br />