Kristin Foster CV

1. 1
EXPERIENCE
York University
Schulich School of Business
MBA Masters of Business Administration
Specialization in Marketing and Strategy
Local Media UAE
Marketing & Communications Manager
University of Western Ontario
Honours Bachelor of Arts
Economics
September 2009 - May 2011
Toronto, ON
September 2000 - June 2004
London, ON
January 2013 – March 2014
EDUCATION
KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Independently conducted a thorough quantitative and qualitative analysis of the
UAE market for Home & Facility Automation to assess regional viability.
Inclusive of an external (PESTLE), competitive, stakeholder, industry, consumer,
internal (SWOT) and marketing analysis—full report with supporting recommendations
delivered and presented to CEO;
Collaborated with Senior Graphic Designer to create Company Brochure - from concept
to implementation, including both written copy and visual content;
Formulated a Digital Marketing Strategy template to use as a baseline for client
strategies;
Designed and implemented Company Social Media Strategy including the management of
all Social Media (LinkedIn, Facebook, Twitter, YouTube and Google+);
Implemented a new Enterprise Social Media Management System (Hootsuite) and trained
applicable staff; and
Assisted business development team in closing business by attending client meetings
as required.
Oversaw the production of, and often independently developed, marketing collateral
including both internal and client facing presentations, corporate brochures, posters,
e-marketing campaigns and other digital marketing initiatives; and
Assisted the Regional Business Development Manager with Corporate Event Strategy
and positively represented Company at trade shows, conferences and other events.
TDE Group
Marketing Manager
April 2014 – January 2015
Dubai, UAE
Dubai, UAE
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154

2. Mediatize ME
Public company, Marketing and Advertising Industry
Independently developed a business plan for Mediatize ME during its start-up phase.
Collaborated with CMO and CFO to formulate financial projections, product pricing and
go to market sales strategy;
Used market data to perform segment analysis and develop planning for client demand;
Performed competitive market analysis using SWOT and independently designed
competitive matrix to determine appropriate launch strategy; and
Created a proposal for the organizational structure of the company.
Summer Intern, 2010
Dubai, UAE
KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154
2
EXPERIENCE (CONT’D)
Manulife Financial
Client Account Manager
Same responsibilities as Senior Client Account Representative (below) in addition to:
Managed corporate 401K accounts with assets exceeding $100 million;
Identified and defined training and developmental needs for the department;
Developed creative ways to meet client needs and productivity goals as a team
and on an individual basis;
Helped create specialized and tailored client presentations focused on new plan
administration strategies and occasionally traveled to the U.S, facilitating client
education meetings;
Integrated and applied expert knowledge of the business, products, and
administration to problem-solving and resolution of client issues around Manulife
service delivery and day to day plan execution;
Obtained Series 6 Certification; and
Manulife United Way volunteer.
June 2007 - November 2008
Toronto, ON
Worked collaboratively with Senior Management to develop and execute the 2012
Corporate Communications Strategy;
Assisted with brand awareness and proactively generated positive media coverage as
Allstream’s primary media relations spokesperson;
Responsible for producing internal/external communication content including the
management of all press and news related articles;
Prepared communication materials on behalf of the President and other executives including
speeches and internal/external messaging;
Managed the internal linguistics department;
Represented the Corporate Communications department on the Corporate Emergency
Management Team and managed all crises communication planning; and
Allstream United Way Committee member.
Allstream
Senior Manager, Corporate Communications
September 2011- February 2012
Toronto, ON

3. KRISTIN FOSTER
fo s t y 44 @g mail.comP E
Villa 47, District 16, Jumeirah Village Circle, Dubai - PO Box 98106, Dubai, U.A.E.
+971 55 108 4154
3
Manulife Financial
Client Account Representative
Managed corporate 401K accounts with assets exceeding $20 million;
Maintained and managed often difficult relationships with clients and business partners
such as brokers, third party administrators and auditors;
Acquired extensive knowledge of the U.S. pension and investment business;
Performed reconciliation of client accounts and developed “win-win” solutions to complex
problems often under tight deadlines; and
Trained clients on how to utilize and interpret our financial/investment data and related
materials.
November 2004 - February 2006
Toronto, ON
Deloitte & Touche / Saba & Co
Analyst supporting external audit.
Assisted auditor in the planning of audits, audit testing, and internal control evaluation;
Helped to prepare and draft audit reports;
Prepared and compiled financial statements; and
Set up analysis for a pre-merger integration.
Summer Intern, 2003
Dubai, UAE
EXPERIENCE (CONT’D)
Manulife Financial
Senior Client Account Representative
Managed corporate 401K accounts with assets exceeding $50 million;
Completed 5 insurance charter exams, a business writing course, and numerous investment
product and industry knowledge courses;
Mentored those individuals new to the client account representative role through job
shadowing and formal assessment; and
Active volunteer of the Junior Achievement Program, instructed a class about the economics
of staying in school, mentored grade 10 students on the “Dream Big” Program: A Life Lesson
with Tiger Woods.
Same responsibilities as Client Account Representative (below) in addition to the
following:
February 2006 - June 2007
Toronto, ON