Product Strategist and Marketer in the digital media and marketing ecosystem.

1. Abid M. Chaudhry | Professional Resume | March 2015
http://www.linkedin.com/in/abidc
ABID MAHMOOD CHAUDHRY
1127 Winchester Ave. #7 | Glendale, CA 91201 | ph. 202.370.7878 | abid.chaudhry@gmail.com
Focused on Building Usage, Monetization, and Customer LTV Entrepreneurial Business Manager with $120M+ P&L Management Experience
Subject Matter Expertise of Digital Advertising & Marketing Proven Record of Impacting + Influencing Business Decisions & Strategy
EXPERIENCE & BACKGROUND
SENIOR DIRECTOR / INDUSTRY STRATEGY + INDUSTRY ANALYST BIA/KELSEY / LOS ANGELES, CA / 11.2013 – RIGHT NOW
Tasked with driving industry thought leadership and strategy within local digital advertising and marketing industry. Worked with clients
across size and revenue spectrum in developing product strategy, marketing, and GTM planning initiatives. As Industry Analyst, tasked
with acting as public voice and expert on digital media and marketing landscape.
§ Managed $1.5M strategy/advisory consulting portfolio. Selected
clients: Google, Yahoo, GoDaddy, ReachLocal, YP Holdings,
Endurance International, TimeWarner Cable.
§ Led client strategy engagements managing cross-‐functional teams
of 15+ towards goal of defining and executing actionable
gameplans.
§ Served as advisor and contributor to client executive teams,
providing tactical/strategic guidance; published whitepapers and
spoke at 10+ industry events providing thought leadership.
§ Provided in-‐depth research and strategic analysis on local media
industry, covering product strategy, SMB monetization, legacy-‐to-‐
digital media enterprise transformation, etc.
DIRECTOR / PRODUCT STRATEGY TALUS LABS / LOS ANGELES, CA / 04.2012 – 06.2013
Core responsibilities included developing and executing product/market strategy for SMB/Local digital advertising start up; core mission
based around driving growth and profitability via ownership of product vision and roadmap. Lead all internal and external
communication of product strategy to ensure product direction support for Talus Labs’ overall strategy and goals.
§ Developed and executed industry marketing plan, product,
and marketing strategy -‐ engaging with industry groups and
key digital media publications, blogs, etc.
§ Developed SMB approach narrative, including marketing
collateralization, webinars, in person training seminars, as well as
internal publications.
§ Drove small business marketing communications strategy,
on behalf of global reseller partners (﴾Berry Co., Sensis, etc.)﴿
§ Provided thought leadership around how to engage and partner
with SMB advertisers across verticals and geographies.
SENIOR PRODUCT MARKETING MANAGER / SMB SEARCH PRODUCTS AT&T / GLENDALE, CA / 08.2011 – 04.2012
Lead Channel/Market ownership for nationwide Search Marketing channel. Primary goals included successful SEO product launch,
revenue expansion, product development strategy and acting as subject matter expert across teams.
§ Internal/external subject matter expert for Search Marketing,
‘face of product’ for 1200+ nationwide sales team.
§ Launched SMB SEO Product across 24 states, engaging sales
teams with market collateral, training, and in person strategy
sessions.
§ Ideated, developed and deployed large-‐scale product
positioning, messaging and communication processes.
§ Engaged in continual market analysis to maintain competitive
views, steering product through fast emerging SMB search
marketing
§ Developed nationwide go-‐to-‐market planning for launch of
Search Engine Optimization product YP SEO.
§ Led new product development planning with product
management, engineering and sales teams based on market
response.
SENIOR BUSINESS MANAGER / SMB SEARCH PRODUCTS AT&T / GLENDALE, CA / 04.2010 – 08.2011
Ownership of YP Connect business unit, AT&T's SMB SEM product, with 120M+ P&L responsibility. Goals included product growth via
revenue expansion, advertiser churn reduction, margin management, as well as ongoing product management.
§ Accountable for business performance P&L and market
goals for $120M Search Engine and Online Marketing
product.
§ Led cross-‐functional execution of multiple projects designed to
drive revenue growth, margin control, and churn management.
§ Conducted detailed business/financial analysis to build
business plans, prioritize initiatives and guide resourcing.
§ Designed and developed strategic planning using market
intelligence, advertiser feedback, and internal contribution margin
goals.

2. Abid M. Chaudhry | Professional Resume | March 2015
http://www.linkedin.com/in/abidc
PRODUCT MANAGER / IYP+ LOCAL DIRECTORY PRODUCTS INTELLIGENX / HERNDON, VA / 08.2008 – 03.2010
Managed strategy and implementation for Discovery Engine and AdOptimizer products at 411.ca; designed and deployed market
strategy for premise-‐based sales channel – while maintaining product strategy and roadmaps.
§ Developed products using Intelligenx Discovery Engine at
411.ca, 6 million unique visitors/over 20 million searches.
§ Monitored local media industry and communicated market
insights to executive, sales and SMB outreach teams.
§ Drove requirements for listing and data quality; maintaining
product roadmap focused on usage and monetization
goals.
§ Partnered with product management to craft market driven
product roadmaps, features and design for online yellow page
product.
PRODUCT MANAGER / MOBILE PRODUCTS ASTEGIC MOBILE SPECTRUM / MCLEAN, VA / 08.2006 – 08.2008
Managed product strategy for Mobile Spectrum – a hybrid web and mobile based application suite for industrial and military field
workers to dynamically build and deploy protocol and maintenance inspections to remote locations
§ Coordinated and led weekly product review calls with
team to assess goal achievement and closed/pending
issues, deals and opportunities.
§ Defined implementation guidelines for trial installations, quotas
for sales staff, and assisted in support functions to provide
intelligence on potential leads.
BUSINESS ANALYST / FUND ADMINISTRATION MERRILL LYNCH / JACKSONVILLE, FL / 09.2005 – 08.2006
Responsible for requirements management and tracking for Oracle 9i accounting application upgrades and transitioning legacy
systems for intake into new accounting management portal.
§ Calculated fund financial breakpoint schedules, fund
mechanics, and accounting for reporting and fee
adjustment.
§ Managed timing and trading deadline management system to
coordinate activation of financial securities onto various global
markets on conflicting time schedules.
EDUCATION & APPLICABLE SKILLSETS
BSBA, INTERNATIONAL FINANCE THE AMERICAN UNIVERSITY / WASHINGTON DC / 2004
President-‐Kogod School of Business Investment Fund, Treasurer-‐AU College Democrats, Class Rep Muslim Students Assoc.
Participant-‐Kogod Business Case Competition (﴾2004)﴿, AU Muslim Students Association, Student Rep-‐American University Faculty Senate
§ Capability Maturity Model (﴾CMMI)﴿ Level II – Process
Champion for Client Engagement
§ Applications: Microsoft Office, SharePoint, Project, Access, Visio,
FrontPage, Adobe Photoshop, Adobe Illustrator, Mac OS X,
Netsuite, Aprimo, MS Project, Wordpress, and most other business
systems.
SELECTED MEDIA CITATIONS/MENTIONS
Forbes.com, September 18, 2014
“The Inbound Call: A Marketer’s Most Valuable Asset?”
AdWeek.com, August 10, 2014
“Would You Tweet for These Flip-‐Flops?”
NetNewsCheck.com, January 24, 2014
“SMBs Seen to Embrace ‘Non-‐Advertising’
Screenwerk.com, August 26, 2013
“By Popular Demand: Local Media Landscape Graphic”
expertIP/AllStream Blog, September 25, 2014
“What ‘local’ Means in a Digital Retail Context”
E-‐Commerce Times, September 25, 2014
“AmazonFresh, USPS Could Be Marriage Made in Heaven”
PandoDaily, July 30, 2014
“Is This the Next SaaS Unicorn?”
AdWeek.com, August 31, 2014
“Social Activism Becomes a Thing for Brands, Thanks to the Ice
Bucket Challenge”