1. Anthony J. Forniti
216-548-0322
forniti@att.net
QUALIFICATIONS:
A Highly Trained Sales Professional that strives for flawless quality. Resourceful planner that demonstrates action through creative
sales methods and planning. Proven experience in inside and outside sales management, business to business sales and
strategic marketing to senior executives. Skilled at prospecting, gaining client trust, understanding needs and objectives, team
building, growing revenues and effectively using empowerment to achieve improved quality. Display pride in my work and always
place highest priority on the organization’s quality reputation.
CORE COMPETENCIES:
Consultative Account Management Team Building and Sales Management
New Business Prospecting and Inside Sales Business to Business Barter Expertise
Account Business Review Efficiency in Microsoft Office Products
PROFESSIONAL EXPERIENCE:
ITEX District Manager (July 2007– Present)
ITEX is the leading marketplace for cashless business transactions. www.itex.com. Responsible for managing,
directing, strategic marketing and planning, growing revenue and fostering the development for both inside and
outside sales for Northeast Ohio. Support the integration of ITEX’s acquisitions, most recently the national trade
system, Super Trade/Super Media. This includes directing all inside sales marketing and customer support for
converted Super Trade members in Massachusetts, New York, New Jersey, Illinois, Indiana, Texas and California
BarterCorp/Intagio Regional District Manager – (June 1995 – July 2007)
• July 2007 ITEX Acquires Intagio
• 2006-Promoted to Intagio National Sales Account Manager. Intagio was the industry leader in corporate
barter and national barter media placement services. Intagio helped companies recover the value of excess
capacity (non-performing assets) in a profitable manner through business-to-business barter. www.intagio.com
Developed trained and managed the national Intagio Barter Sales Division (San Francisco, Chicago,
Cleveland, Milford, CT and Cape Cod.) Also, maintained the sales, marketing and the developmental
responsibilities for my Ohio Regional client base.
• 2003- Promoted to Ohio Regional Sales Manager. Directed and managed all team selling initiatives.
Continued managing and expanding my regional client inside and outside sales and marketing efforts. Led
team to five consecutive years of growth.
• 1999 BarterCorp acquired by Intagio (a national and international corporate barter company)
• 1997-Promoted to Cleveland District Manager. Directed regional account directors while managing,
marketing and selling for regional client base. Led team to three consecutive years of growth, achieved
strategic goals and surpassed market growth objectives.
• 1995-Hired as an Inside Account Director. Managed regional inside sales for Cleveland, OH territory
Awards and Recognition:
2010 $5 Million Club 2010-Cleveland Regional Office Exceeds $5 Million in total sales volume
2009 $6 Million Club 2009-Cleveland Regional Office Exceeds $6 Million in total sales volume
2008 $2 Million Club 2008-Cleveland Regional Office exceeds 2 Million in total sales volume
1998 Employee of the Year
1998 Presidents Club Winner* (*Barter Industry sales & billing revenue award)
1997 Presidents Club Winner
1996 Presidents Club Winner
2. 2010 Achievements:
• Finished with final ranking of #1 ITEX Corporate office surpassing $5 million in sales
• Finished with a final ranking of #2 corporate office in Highest out of Area Sales
• Ranked #3 in Corporate office Highest Net Growth
• Ranked #1 Highest Corporate office Total Cash Cycle Trade Volume
• Ranked #1 Highest Corporate office Total Average Cycle Trade Volume
• Ranked #1 Highest Corporate office Cash Collected to Billed
• Ranked #1 Highest Cash Collections Per Member
2009 Achievements:
• Finished with final ranking of #1 ITEX Corporate office surpassing $6 million in sales
• Finished with a final ranking of # 2 in Highest out of Area Sales
• Ranked #2 in Corporate office Highest Net Growth
• Ranked #1 Highest Corporate office Total Cash Cycle Trade Volume
• Ranked #1 Highest Corporate office Total Average Cycle Trade Volume
• Ranked #1 Highest Corporate office Cash Collected to Billed
• Ranked #1 Highest Cash Collections Per Member
2008 Achievements:
• Finished with final ranking of #1 ITEX Corporate office surpassing $2 million in sales
• Finished with a final ranking of # 1 in Highest out of Area Sales
• Ranked #1 in Corporate office Highest Net Growth
• Ranked #1 Highest Corporate office Total Cash Cycle Trade Volume
• Ranked #1 Highest Corporate office Total Average Cycle Trade Volume
• Ranked #1 Highest Corporate office Cash Collected to Billed
• Ranked #1 Highest Cash Collections Per Member
EDUCATION
John Carroll University - University Heights, OH
Degree – BSBA in Marketing - Graduation May 1993
REFERENCES AVAILABLE UPON REQUEST
