How can you fill the gap between your users and the social software you're building?
You have to understand that behavior is a consequence and not a cause.
Welcome to Motivational Hooks and the methodology, Motivational Design (Mo.De.).
Authors: G. Giacoma, D. Casali
7. How does a social
network work?
1. A good marketing campaign
2. A rich array of features
3. Alignment with user motivations
4. A good website usability
8. it’s a network of people
psychological
complex
and social
systems
dynamics
motivation